This NYC Startup is Showing Us the Potential of Digital Art



Day in and day out, your office space, whether you work at home, office, or cubicle is not changing often. The fancy piece of art is the same as what it was the day before and the picture of your family maybe gets updated once in a decade. Meural is the digitl solution you need to keep the decor in your office alive and virbrant. With a swipe of a finger you can switch the art displayed and go from Van Gough to Edward Hopper in seconds. Their 2015 production stock, which quickly ran out, is just a small testament to where this company could go.

CEO and cofounder Vladimir Vukicevic speaks with AlleyWatch about their top selling art as well as additional features they provide on the digital art platform.

Tell us about the product or service.

Meural is a new platform that connects creators to people’s spaces: their homes, offices, and businesses. The Meural frame is elegantly crafted and WiFi connected. The Meural software enables the streaming of art/photography/videos from creators all over the world.

How is it different?

Meural allows, for the first time, people to change the art in their home instantly. We have licensed the pieces directly from the creators, so the work is high quality and artist approved.

What market are you attacking and how big is it?

We are attacking the art market, which is $100 billion annually.

What is the business model?

Currently, sales are from the frames. In the future, we will have content subscription or pay-per-download.

What inspired the business?

We saw an opportunity to bring the static wall to something dynamic, personal. Expression and discovery are vital for people.

From your data, what artists are most likely to be shown on a Meural connected canvas?

Van Gogh, Klimt, Edward Hopper, and a number of emerging artists, photographers, and art filmmakers.

What are the milestones that you plan to achieve within six months?

Launch on Amazon Art. Double in sales. Double the size of the team.

What is the one piece of startup advice that you never got?

Dealing with the ups and downs of startup life is the hardest part. The key is to stay centered, balanced.

If you could be put in touch with anyone in the New York community who would it be and why?

We want to be in touch with the decision makers at the MET, MOMA, Gagosian Gallery, Frick because they have the amazing work.

Why did you launch in New York?

New York is the center of the creative world. New York is fertile with technical and business talent.

What’s your favorite restaurant in the city?


About the author: AlleyWatch

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