Claire is a data-analytics company that uses A/B testing to determine what products are selling best in online retail markets.
Founder Marta Jamrozik quit her strategic pricing job and cofounder Misha Laskin dropped out of business school to form this startup after they discovered that $800 billion is lost in the retail market due to poor decision-making.
The way Claire works is by giving customers game-like surveys after they purchase a product. They are then rewarded with compensation like gift cards and discounts for their feedback.
Jamrozik and Laskin have partnered with Kohl’s and Alex and Ani, and just announced a new partnership with Rebecca Minkoff.
“Here at Claire, we believe fashion is an art, but understanding your consumers is a science,” Jamrozik said. “We are a science.”