Ever heard the expression, “go knock on a few doors” if you want to get something accomplished? Well, if you want know how to hustle in business or call yourself a hustler I think it’s time we all take that advice to heart.
In my earlier days, when I didn’t have the base that I have now, I was out on the streets hustling for Wine Library (formerly Shopper’s Discount Liquors), working to get small business exposure locally. I was walking into any business that might be relevant to my community and networking with other local businesses, passing out flyers and coupons one-by-one to gain more exposure. Nobody gave a crap or knew who we were, but I knocked on doors and made sure we got the exposure we needed, because I knew that was how to market locally.
When you have passion around something, you’ll do whatever it takes to execute on it. You’ll work and grind away until you’ve squeezed every last bit of juice out of that ‘lemon.’ When you’re truly in that hustle, you are maximizing every last bit of energy you have in order to produce. Sure, people say they’re “hustling” all the time, but are they really? I’m blown away by people who say their “hustling to achieve these great things,” when in actuality their actions don’t match. It’s like wanting to lose weight and sneaking away to scarf down a Big Mac. It’ just not going to work.
Hustling is putting all of your time and effort into achieving the goal at hand. Every minute needs to count. There is so much hustle in my day that I don’t even have a second to spare to “hang out” and catch up with the people around me. It may not be ideal for most, but it’s what I’ve signed up for, it’s what I love and it’s what allows me to get the things done that I seek to accomplish.
Many of you often ask for ways to increase engagement around your content. Short answer: Hustle. Long answer: Make sure you’re putting out quality product. Once you know that you’re hitting the right notes with the content you’re putting out, you need to put your efforts into business development. You need to knock on the right doors, understand where you’re trying to take your efforts, and hustle until there’s not a single ounce of juice left.
So, when an opportunity presents itself, pounce on it. HUSTLE. Be mindful of the environments and conversations you want to get involved in and be sure that you’re offering them value in exchange for what you want from them, which is likely exposure. Remember that although you may be hustling to push your business to the top, you need to be respectful of those helping you along the wa, and there’s no better way to show respect and appreciation than to provide value.
So the question remains: are you willing to hustle to make it happen? Are you willing to work 15-plus hours a day to get it done? Can you biz dev? Can you do what it takes to take your business to the top while also providing value? In today’s world, there’s so much room and opportunity to give someone value, but it’s never going to happen if all you care about is yourself. Stop being romantic. Put out great work and hustle. Wake up before everybody else and work those long hours. Emotionally and executionally, make the commitment to yourself and to your legacy that you’re willing and ready to go ALL-IN.
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