5 Small Changes to Build a Stronger Startup



There are plenty of different ways to go about building a startup. Some are carried entirely by their founders’ ideas; some are egalitarian and billed as “collectives” rather than businesses (job titles, in these cases, are usually totally made up). Some are founded on close friendships; others are groups of like-minded strangers who crossed paths.
While there is no single key to success as a company, there are central factors to conducting business successfully I have learned over the past 5 years that have helped grow my business from startup to a multi-million dollar company. From customer care to responsible bookkeeping, read on to learn 5 small changes that will effectively strengthen your startup.
Maximize Your Meetings — Or Just Get Rid of Them
Most meetings suck. They are a drain on time, often involving a CEO reciting progress reports to people who do not need to be there and will get the minutes CC’d to them in a later email anyway. If there is discussion without a goal, it does not go very far; if there is food, it is usually bad for you (sandwiches, pizza, Thai takeout). We have found that small, casual meetings huddled over desks or while team members are casually discussing web features, can yield amazing results. Instead of involving the whole company in general meetings, startups can really speed ahead by holding mini-meetings no bigger than 4 people, concentrated around expressed goals.
These meetings can be walking meetings or over a healthy lunch. This way, decisions can be made by the people in the best position to make these decisions. Your company does not lose hundreds of dollars in billed hours during useless meetings, and members of the team can get to know each other better.
Boost Office Morale as Much as You Can
Team-building is really important for a startup dynamic — to be able to weather through high pressure, long hours, little cash flow and no guarantee of security. Employees need to be able to rely on each other, feel happy and safe, and benefit from real social relationships. As a business, if employees feel more emotionally tied to the company, you improve retention.
This starts in the hiring process: You have to make sure your employees care about the work they will contribute to the company, and make them feel like they are being valued as a human, not just a colleague. And while you cannot give each employee an amazing benefits package, you may be able to dig a little deeper into your pockets for fun out-of-office activities and group lunches (which respect the vegetarians and vegans on the team!). And, most importantly, each employee should be encouraged, from a pat on the back to the freedom to share and pursue his or her projects for the company.
Get Everyone Involved in Branding
If you have one big meeting that involves the whole company, make it your branding workshop. These workshops will allow your team to cast their voice into what they think this company should be and it will provide a unified vision for everyone to get intimately familiar with. Doing this in my company has helped us double our brand’s visibility over the past 6 months alone.
Make sure to provide food, because it will be long. But, by the end, your team members should walk out feeling like they know each other a little better by joking around and answering silly questions like “If [company] was a mode of transportation, what would it be?” They should feel like they contributed something to the essential nature of your company and be able to direct the rest of the work that they do to being on-brand. However, make sure to moderate fairly — after all, while there are no wrong answers when it comes to branding workshops, some ideas just do not really lead anywhere helpful.
Be Obsessed With Your Customers
At our company, we are staunchly focused around 2 things: product development and customer service. They should both be harmoniously interwoven together at the heart of your business. Maintaining a close relationship with your customers will yield all kinds of good outcomes: the happier your customers are, the more your profits will grow, the more your customers tell you what they want and the more opportunities you have to improve your product by adding features or eliminating useless ones. The more ways your customers use your product and find out about you, the more data your company has to find the real underlying purpose, adjust the value proposition or measure its goals. Make sure there is always a real human being answering your phones, set up a multitude of different ways for your customer to reach you for support, and survey your subscribers.
Track Your Finances
When you are an entrepreneur and heading a startup, you already have a lot on your plate. You can save time and headaches by investing in an accounting platform — after all, it is cheaper than enlisting a professional! There is a platform for every need, and they include features like tracking finances, financial reports, invoicing, payroll, tax prep, automated billing and more. Using these platforms has made our accounting, invoicing and time-tracking exponentially easier. You can keep a keener eye on your finances, safeguard yourself from human error, complete a variety of mundane tasks on one program and maybe even save money by tracking expenses — all while saving time!




The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

Image credit: CC by Rudi Riet

About the author: Murray Newlands

Murray Newlands runs the PR agency Influence People out of San Francisco. He is the author of How to Get PR for Your Startup: Traction, and also writes for BusinessInsider.com, Inc.com, and Entrepreneur.com. He lives in San Francisco.

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