There is No I In Team


There are plenty of ways to run your social media. At this point in the development of the Internet and its subsequent platforms, it is pretty much undisputed that companies and businesses can and should use social media for branding, employee recruiting, and driving profit amongst other marketing goals. So once you’ve made the leap to put your brand on social media, who do you choose to do it?

This is a different question for small businesses, corporations, nonprofits, or personal brands, and that’s why we can’t emphasize enough that good social media really does start with strategy.

For all of our clients– nonprofits, government agencies, lifestyle brands, and more, something they appreciate about having SMC as an arm of their marketing department is the team approach we bring to the table (literally…and figuratively?).

Our diverse array of team members is one reason we can do a great job in a wide variety of portfolio areas. One healthcare company we helped develop strategy and social media told us, “The feedback for you is rock solid. I feel very good about having your team handling these affairs for us. The work looks professional and I think it sounds like us, not some canned corporate whitewash!”

Each one of our people helps make sure that the product going out the door has a voice, personality, and will translate into actual results for you. The system of checks and balances, free flowing ideas, and passion for what we do, makes it an effective blend.

Starting from the ground up, our social media team creates content from writers and professional journalists to execute the strategy for each client and tailor content to be unique, SEO-friendly, and relevant to the topic and general conversation.

Who creates this strategy? Our social engagement managers and executives use the most-up-to-date information to develop a robust and forward-thinking strategy that is integrated with a client’s entire marketing plan, so as to complement other initiatives as well as possible. Editors and managing editors comb through the content and every single piece of information published under a client’s name before it hits the world wide web to make sure that strategic development is being accurately supported (and also to prevent typos…).

Then, analysts gauge the effectiveness of our strategies and how to continually grow and change for maximum ROI.

The long list articulated above is precisely why working with a small team is key to success. The amount of skill level from so many professionals creates something special and more powerful than anyone could do on their own. At the same time, we aren’t a gigantic corporation that our clients will never see again. We’re small, we like each other, and most importantly, we like to talk to our clients, as well as each other on a regular basis about how to do the very best job possible.



Reprinted by permission.

Image credit: CC by mnadi

About the author: Maggie Happe

Maggie Happe is a recent graduate of Creighton University and a contributor to Social Media Contractors.

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