Founded by Elias Guerra, Wes Biggs, and David Bustos in the summer of 2015 in New York, Popwallet is a marketing automation tool that uses mobile wallets as another channel for brand marketing. Through the platform, Apple Wallet and Android Pay can be used to announce new products, create rewards, send reminders, send special offers all while data is being captured and consumer behavior is being tracked. This info can now be used to make future marketing decisions both at an aggregate and individual level. 90% of commerce is happening in-store while society is growing its addiction to mobile. This startup is poised to shift the balance.