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AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that’s makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.

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POLICY GENIUS
AlleyTalk - Why is buying insurance so frustrating? Not to mention confusing, stressful, and it always seems like it is policy among insurers to sell you on stuff that you don’t particularly need. Pun intended. Enter Policy Genius, a...
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Business - Priya Anand explains how hackers were able to bypass online security setups at 34 banks across Europe and Asia, and why they're next target could be...
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Resources - Recessions tend to drive people to entrepreneurship. Those who might never consider starting a business will do so if they can't get a job. As the United States economy gets stronger, a smaller percentage of the population is...
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AlleyTalk - Laura Stevens has the results of a new survey in which customers indicated they often add products to their online shopping cart or can wait...
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AlleyTalk - Have you ever gotten a parking ticket because the sign was too confusing? Well, one designer has, and she’s started a one-woman crusade against confusing street signage. Her weapon? A deceptively simple sign of her own. Designer...
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Cool Tech - The $99 Netatmo June Bluetooth bracelet monitors UV rays and alerts you when you might be at risk of sunburn.  Joanna Stern heads to the beach to see...
BUTTON
AlleyTalk - With the growing popularity of on-demand services like Uber, Instacart and HandyBook, Button is launching the acquisition and retention platform built for the mobile economy. And the company is poised to help propel these businesses...
cover
AlleyTalk -     How many times have you gone out to eat, all good, and then you waited forever for the waiter to come around with the check? Good news! Cover is a mobile payments startup that allows restaurant patrons to pay...
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Cool Tech - An exoskeleton is helping disabled individuals walk again. Simon Constable meets with ReWalk CEO Larry Jasinski and U.S. Army Sgt. Terry Hannigan, who...
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Cool Tech - How does American Airlines plan to spot the next trend in travel technology? By challenging several teams of techies to pitch new products to the most...
CROWDTWIST
AlleyTalk - Ask CrowdTwist founder Irving Fain what led StarVest Partners, with investment from earlier backers, including Fairhaven Capital and SoftBank Capital, to write the check, and he gives his team a lot of the credit. Background:...
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Tech - As retail sales appear to be a weak spot in the U.S. economy, some analysts are wondering if retail isn't using tech to its advantage enough. Guy...
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AlleyTalk - Alan Patricof, Greycroft, explains why he thinks crowdfunding will open up a whole new door for startups.
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Cool Tech - Amazon has formally requested permission from the Federal Aviation Administration to start testing drones as part of its proposed Prime Air service to...
TELLER
AlleyTalk - We all take pictures. And share them on social media. We text. We chat. What if we put it all together so that everyone could tell the whole story? And everyone would get the whole story? That’s what telller does. It’s an...
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Venture Capital - Google is starting a venture capital arm in Europe, hoping to find the next Skype or Spotify early. When it comes to entrepreneurs and tech innovation, Google believes Europe may be the next frontier. The tech giant will open a $100...

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