Billy Cripe the founder and Principal BloomThinker of BloomThink a social media and mobile strategy consultancy. Billy is an Oracle E2.0 ACE. He is author of the book “Two Types of Collaboration and Ten Requirements for Using Them” (2010 Smashwords) and co-author of the book “Reshaping Your Business With Web 2.0″ (2008 McGraw-Hill). He is widely published in print and online on social information management topics. Billy has held positions ranging from Vice President of Marketing, Director of Enterprise 2.0 Product Management, Director of Sales Enablement and Consulting. He is a recognized speaker, author and evangelist for Enterprise 2.0 and social computing.