For too long, brands have approached social media as a one-way street. They’ve used it as another medium to push their own personal messages and sales pitches rather than allowing the customer to build a real relationship with their brand: the whole point of social media in the first place. A majority of the blame for this disconnect is due to the lack of a clear strategy and focus as brands structure their social campaigns.
Chad Keller is a Serial Entrepreneur – COO/Co-Founder of Growth Stackers I Growth Stack businesses by using revolutionary marketing tactics. GrowthStackers.com.