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Ethan Mayers

Ethan Mayers is the CEO and founding partner of Synthenai, a business advisory firm that architects growth for early stage and growth firms looking for sustainable expansion. He is working on completing his first book, The Agile Shepherd: Flat Business in a 3-D World, expected to be released in 2014.

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Advice - There’s an adage that says if you don’t know where you’re going, you’ll end up anywhere. In order to combat this tendency, companies design compasses and maps to inform them of who they want to be in the world. We know these...
closing the loop
Advice - Ask small business owners to name their proudest moments and you'll get a variety of answers:  opening their doors, a first customer, a significant revenue milestone, or some recognition to prove, even if they haven’t yet arrived,...
dog food startups
Advice - The president of PayPal is fuming that his employees won’t eat dog food. It’s the same story at Ford, Microsoft and Yahoo, among other companies. The CEO of McDonald’s claimed to eat his dog food every day and still lost 20...
facts in the digital era
AlleyTalk - Incorrect information travels fast and is enabled by our crowdsourced, social media-fueled world…History and facts are more vulnerable than ever. At the height of Hurricane Sandy, I became transfixed with following the real-time...
startup cycling
Advice - Ten years ago, I weighed about 300 pounds. I managed to lose about 50 pounds and then plateaued for quite some time. I found myself, like many people, sitting for long periods of time, working long hours and eating poorly. In July...

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