How can you grow in a market that is not growing or even shrinking? That was the challenge my marketing, sales, and R&D teams faced with our Emergency Medical Services (EMS) equipment business at the turn of the millennium. Our parent company, Stryker, launched the RUGGED ambulance cot in 1994. Sales grew nicely, meeting Stryker’s […]
Gary Morton graduated from West Point with honors and had a five-year career as a tank officer. Morton completed a master’s degree, also with honors, from the University of Southern California, and transitioned out of the Army to medical-device manufacturer Stryker, where he held positions of increasing responsibility in project management, engineering, R&D, operations, and marketing leadership becoming the youngest VP at the company.