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John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

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Advice -Recently, a video of a guy trying to fold paper more than 7 times with a hydraulic press made it to the front page of Reddit. If that sounds boring, it is not; the man behind the camera has a charming Finnish accent and, spoiler...
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Advice -A few weeks ago, a prospect reached out to us via the contact form on our website. He was the owner of an agency on the East Coast and wanted to learn more about our services. One of our salespeople got in touch with him, started...
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Advertising -Recently, tens of thousands of people flocked to Omaha, Nebraska for “Woodstock for Capitalists,” also known as the Berkshire Hathaway annual shareholder’s meeting.At this year’s event, Warren Buffett and Charlie Munger...
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Advertising -If you write content for a ‘boring’ industry and you aren’t harnessing the power of comparison to strengthen your storytelling, you’re missing out.Dating back to my days in college researching John Milton’s Paradise...
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Advertising -An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The study lists loan officers and receptionists as the most likely careers to be automated (98 and 96...
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Advertising -"Authoritative." "Accessible." "Professional." "Witty." "Humble." "Interesting."Those are just a few of the many words past clients have used to describe the voice they want (runners up include "intelligent," "confident, but not...
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Advertising -The rise of social media has made it easier than ever for customers to share positive experiences about your business with others. Social media has also made it easier than ever for these customers to express dissatisfaction. As...
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Advertising -Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in his great overview, our ideal client knows their business, understands marketing, and isn’t interested in going...
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Strategic -The other day, I was browsing my Twitter feed when I came across something that piqued my interest — and not for a good reason. It was a podcast. Sorry — a “podcast.” That is to say, it was less a host or two talking about...
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Tech -Social media has changed a lot of things.For one, it's overtaken porn as the number one activity online (an incredible accomplishment). As of January 2014, 74% of online adults use social networking sites. Even older...
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Management -Recently, a few members of the KreativElement team hosted a lunch and learn for one of our B2B clients.We spent some time giving a basic overview of social media best practices and opened up the room for questions. One of the...
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Advertising -Yesterday in the process of curating articles for an agency client of ours, I came across one of the best marketing articles I’ve read in some time. (Dylan agrees, for what it’s worth).Written for Fast Company by Umair...
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Advertising - There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making...
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Strategic - SMC desperately—desperately—needs a new website. But when we picked a partner to build the site, scheduled a strategy session, and got down to brass tacks, I have to say that I walked away having taken a much bigger step forward...
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Strategic - A few months ago, Dylan and I went through a strategy session as a favor to a friend of Kris. It went tremendously well. She was engaged, interested, and, most importantly, walked out of our session with a clearer understanding of her...
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Advertising -In November, the New York Times made another move to stay alive in a world that's shifting to digital by running their first ever native print ad.In case you're not familiar, a native ad is an ad that matches the platform it's...