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John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

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brainstorming-session
Advice - In our world inundated with social media, it can sometimes be difficult to separate fact from fiction. From folks online claiming that they can get you 5,000 followers in ten minutes (they can, but please–don't do that), to...
hands-up-at-a-concert
Advice - I'll be the first to say it: if you're getting on social media because you want to open the sales floodgates for your business, you're probably going to be disappointed. At least in the short-term, that's not what social media is...
The Power of the FAQ Image DK
Advice - Starting a blog is easy–but maintaining a blog is hard. It takes rigor and a lot of hard thinking. Those first few posts flow easily, but after that, it can seem like an insurmountable task coming up with something to write about...
How to Write a Great Tweet
Advice - Twitter is a great platform. Unlike blogs, which are more in-depth, or Facebook and LinkedIn, which have a very low limit on how often you can post per day, Twitter allows you the opportunity to publish multiple times throughout the...
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Advice - It's no secret that photos and videos are an important part of social media. It makes sense–people love photos, and social media is all about people. But when it comes time to expand out of the realm of Facebook and Twitter, many...
Marketing Stunts on Twitter - Good or Bad
Advice - For better or worse, social media has brought with it its share of users and brands looking to get others' attention. No surprises there–it's not a new thing to want to get attention, nor are publicity stunts of any kind a new...
Facebook Showdown-Impressions vs Likes
Resources - Many brands get on social media expecting to create a Facebook page, post for a few weeks, and then suddenly have thousands of followers. But unless your product is on Shark Tank and goes viral, or you already have tens of...
UsingSocialMediaforYourBusinessImageCJ
Advice - Social media is becoming more and more popular for businesses as they continue (or begin) to recognize the great benefits it can have. From recruiting, to leads, to brand awareness, and everything in between, social media can do a...
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Advice - It's the most wonderful time of the year: March Madness. After filling out brackets, endlessly studying teams, and pledging their allegiance to their alma maters, employees all around the country are going to spend the next several...
Next-Shoring Online- Using Social Media to Track Down Innovation Hubs
Resources - Reshoring is a pretty popular buzzword in the manufacturing world today. It refers to the process of bringing back once-outsourced jobs to the United States, making it (unsurprisingly) the exact opposite of offshoring. But in...
HalfLifeofaTweetImageCJ
Resources - I'll be the first to admit that I was never much of a science person in school. I liked science a lot, and still do–I just wasn't much good at it. But when talking with a coworker about how ephemeral social media is, compared to...
5 Dos and Donts for Recruiting Using Social Media
Advice - Unless you've happened to read our recent white paper (and if you haven't, you should. It's free!), you probably haven't read much here about recruiting using social media. Because short of our white paper, we haven't done too much...
facebook skype whats app
AlleyTalk - Facebook made the largest purchase ever of a venture-capital-backed startup when it announced that it would be buying WhatsApp, a popular messaging service. The $19 billion purchase (yes, that's billion with a 'B') dwarfs Facebook's...
facebook cool
Advice - It’s official: Facebook is uncool. We’ve been saying it for a while now, but Mark Zuckerberg actually came out and admitted it recently. Just last year, he said that, “Maybe electricity was cool when it first came out, but...
super bowl commercials
Advertising - Super Bowl advertising could very well be the most popular stream of advertising in the world. Sure, there's Cannes, and AdWeek's 'Best of,' but the Super Bowl has the rare ability to actually get people excited about advertising....
With-Facebook-Brand-Page-Reach-Plummeting-Whats-a-Brand-to-Do
Advertising - A new blog published by Ignite Social Media contains some information that's likely to be pretty frightening for companies with Facebook brand pages. You can read the article yourself for the full stats, but here's what I think is...

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