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John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

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4 Easy Steps to Crisis Management on Social Media
Advertising -For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says something bad about my company? What if I miss something a customer says and they get upset?It's okay...
customer service
Advice -Prior to stepping into a management role last year, I had little experience managing other people. I’ve never taken a management class and I hadn’t done it in the workplace before. Fast forward a year or so later, and I’ve...
Håkan Dahlström Photography
Advice -You think you know your messaging—but do you really?Is your messaging consistent across every piece of marketing collateral you produce?Do you talk about your messaging with every recruit you interview?Does your...
What’s Missing From Social Media_Context Photo
Advice -“Go look at my Twitter. Tuscaloosa PD is about to have a lawsuit to settle.”I got that text at around 9:30 p.m. last Sunday from my brother, a sophomore at the University of Alabama (located in Tuscaloosa, AL, in case you...
Håkan Dahlström Photography
Advice - You think you know your messaging—but do you really?Is your messaging consistent across every piece of marketing collateral you produce?Do you talk about your messaging with every recruit you interview?Does your...
There’s Roi in Social Media—But It’s Much More Complicated Than That Photo
Advice - On the desk of SMC’s analytics expert, James Dalton, sits a piece of paper. Printed on it is a quote that’s familiar to most of us in marketing and advertising:“Half the money I spend on advertising is wasted; the trouble is...
Highways Agencys Images are protected by copyright. This Image cannot be used without a license agreement. You must comply with the license applicable to the reproduction of this Image. Terms and Conditions at www.photos.highways.gov.uk
Advice -Confession time: I lied in my headline. Unless they’re already bought into the idea of social media, getting your team on board with your social media marketing can be a serious pain in your ass.At the same time, having your...
Sometimes, The Best Thing You Can Do is Shut Up Photo
Advice -In a recent episode of This American Life (569: “Put a Bow on It”), radio journalist Zoe Chace addressed a tough question: “What could VW possibly say right now to make us trust them again?”The first person she turns to...
blogging
Advertising - A recent study about B2B web usability from KoMarketing and BuyerZone found that just 20% of respondents indicated that either social media or blogging “definitely” played a part in the discovery process. This is bad news....
ForestFire
Advice - Today’s world is rife with examples of social media gone wrong. From the hilariously awful Mike Jeffries saga in 2013 to much less egregious hashtag overloads, it seems like it doesn’t take much for a company to jettison itself...
Shade
Advice - I am not really a numbers guy. For a minute, I am going to pretend as if I am. Here are a few numbers you need to care about: 5.4, 37 percent, and 57 percent. 5.4: That is the average number of people in B2B buying groups today,...
Man-reading-newspaper-in-the-subway
Advice - For businesses and agencies that were once (or are still) involved in 'old media'–newspapers, magazines, print publications, et al.–it may seem that the transition to 'new media'–i.e. social media–would be...
brand identity
Advice -“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."So said Omaha's own oracle, Warren Buffett. While it would be easy to write this off as a...
Bird-on-a-fence-post
Apps - Despite the ephemerality of social media, there are some rules (or guidelines) that have persisted for some time. One of those sets of guidelines that we've found to be fairly stable over the last year or two is something we call the...
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#NYCTech - Alright, everyone. I’ll ask. What the hell happened to Reddit?The “Front Page of the Internet,” Reddit.com rose to prominence some years back when another content aggregation site, Digg, made an update that pissed off a...
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Advice - Social media is different than traditional advertising in a lot of ways.One of the most important differences between social media and traditional advertising (think billboards et al.) is the fact that you have an opt-in audience...