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John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

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blogging
Advertising - A recent study about B2B web usability from KoMarketing and BuyerZone found that just 20% of respondents indicated that either social media or blogging “definitely” played a part in the discovery process. This is bad news....
ForestFire
Advice - Today’s world is rife with examples of social media gone wrong. From the hilariously awful Mike Jeffries saga in 2013 to much less egregious hashtag overloads, it seems like it doesn’t take much for a company to jettison itself...
Shade
Advice - I am not really a numbers guy. For a minute, I am going to pretend as if I am. Here are a few numbers you need to care about: 5.4, 37 percent, and 57 percent. 5.4: That is the average number of people in B2B buying groups today,...
Man-reading-newspaper-in-the-subway
Advice - For businesses and agencies that were once (or are still) involved in 'old media'–newspapers, magazines, print publications, et al.–it may seem that the transition to 'new media'–i.e. social media–would be...
brand identity
Advice -“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."So said Omaha's own oracle, Warren Buffett. While it would be easy to write this off as a...
Bird-on-a-fence-post
Apps - Despite the ephemerality of social media, there are some rules (or guidelines) that have persisted for some time. One of those sets of guidelines that we've found to be fairly stable over the last year or two is something we call the...
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#NYCTech - Alright, everyone. I’ll ask. What the hell happened to Reddit?The “Front Page of the Internet,” Reddit.com rose to prominence some years back when another content aggregation site, Digg, made an update that pissed off a...
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Advice - Social media is different than traditional advertising in a lot of ways.One of the most important differences between social media and traditional advertising (think billboards et al.) is the fact that you have an opt-in audience...
banister = the structure formed by the uprights and handrail at the side of a staircase. Origin: 17th cent. alteration of baluster. from greek: balaustion = curving calyx tube of a wild pomegranate flower.
gradient = the vector formed by the nabla-operator on a scalar function at a given point in a scalar field. color gradient.
gradience between stairwell and staircase.
Advice - There’s a disconnect between how marketers use social media for clients and how marketers use social media personally. “We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day, not...
plans
Advertising - We all want perfection the first time around. It’s a natural human instinct. Of course, things don’t always work out that way. Businesses rarely nail things directly on the head on their first try at social media. Whether because...
technology
Advice - For every client we have that’s well-versed in the ways of social media, we have two more who are starting on the ground floor and may not know a tweet from a hole in the ground. Assessments of success come easier for those clients...
Don’t Be The Best In the World At What You Do. Be The Only One In The World Who Does What You Do._EG
Advice - Talking about the Grateful Dead, rock promoter Billy Graham once said, “They’re not the best at what they do, they’re the only ones that do what they do."Whether you’re a Deadhead or not, it would be hard to argue that...
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Apps - We just started regularly using Instagram here at SMC. Though we admit for a while the cobbler’s kids had no shoes, Alex and Nate have generously volunteered to take over and start posting on SMC’s behalf.This little bit of...
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Advice - A recent speaking engagement reminded us that many business owners have a very… outdated view on social media.Noticing that the audience looked confused after some ten minutes of talking about the value of social media to small...
facebook
Advertising - Dev Patnaik, CEO of Jump Associates and strong proponent of empathy in business, said a while back that “the problem with business today isn’t a lack of innovation; it’s a lack of empathy.” While one might think that marketing...
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Advice - On more than one occasion, we’ve had potential clients ask us to make them thought leaders.Ignoring for this conversation the many problems with the term “thought leadership” (which we ourselves often use), this is an...