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John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

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banister = the structure formed by the uprights and handrail at the side of a staircase. Origin: 17th cent. alteration of baluster. from greek: balaustion = curving calyx tube of a wild pomegranate flower.
gradient = the vector formed by the nabla-operator on a scalar function at a given point in a scalar field. color gradient.
gradience between stairwell and staircase.
Advice - There’s a disconnect between how marketers use social media for clients and how marketers use social media personally. “We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day, not...
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Advertising - We all want perfection the first time around. It’s a natural human instinct. Of course, things don’t always work out that way. Businesses rarely nail things directly on the head on their first try at social media. Whether because...
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Advice - For every client we have that’s well-versed in the ways of social media, we have two more who are starting on the ground floor and may not know a tweet from a hole in the ground. Assessments of success come easier for those clients...
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Advice - Talking about the Grateful Dead, rock promoter Billy Graham once said, “They’re not the best at what they do, they’re the only ones that do what they do."Whether you’re a Deadhead or not, it would be hard to argue that...
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Apps - We just started regularly using Instagram here at SMC. Though we admit for a while the cobbler’s kids had no shoes, Alex and Nate have generously volunteered to take over and start posting on SMC’s behalf.This little bit of...
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Advice - A recent speaking engagement reminded us that many business owners have a very… outdated view on social media.Noticing that the audience looked confused after some ten minutes of talking about the value of social media to small...
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Advertising - Dev Patnaik, CEO of Jump Associates and strong proponent of empathy in business, said a while back that “the problem with business today isn’t a lack of innovation; it’s a lack of empathy.” While one might think that marketing...
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Advice - On more than one occasion, we’ve had potential clients ask us to make them thought leaders.Ignoring for this conversation the many problems with the term “thought leadership” (which we ourselves often use), this is an...
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Advice - Social media is great for business.But as great as it is, even we're not going to pretend that social media should be the sole element of your marketing efforts. Social media is great on its own, but it's even better when paired...
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Advice - We've been revising our strategy process internally here at SMC. At its core, that means closely examining each aspect of our strategy process and deciding what's important, what isn't, and what needs to be changed.That review has...
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Advice - "We do things because they are right and just and that is who we are. That's who we are as a company. When I think about human rights, I don't think about an ROI. When I think about making our products accessible for the people that...
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Business - Although the "battle" between traditional print media and social media is one that many folks on both sides of the table don't always love talking about, it's still a very real occurrence. Old powerhouses of print media are...
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Advertising - A few weeks ago, Adrian wrote a post about engagement and social media.In it, he argued that the term "engagement" is a bit of a misnomer in social media; many brands wrongly assume that engagement means success, and accordingly...
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Resources - Membership on social media has its perks. Of course, it's not too hard to become a member–many people have. But when utilized correctly, the social media community can be an incredible group to have at your disposal.There are a...
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Advice - Anyone who's been around social media for longer than about a week has probably heard of buying Twitter followers (or Instagram followers, or Facebook likes, etc.) Although the idea of buying followers is tempting to many (especially...
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Resources - What is social media?That's something that many people–from marketing to advertising and everywhere in between–have argued about. Is it marketing? Is it advertising? Is it something else entirely?While the answer to that...