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John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

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Advertising -The rise of social media has made it easier than ever for customers to share positive experiences about your business with others. Social media has also made it easier than ever for these customers to express dissatisfaction. As...
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Advertising -Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in his great overview, our ideal client knows their business, understands marketing, and isn’t interested in going...
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Strategic -The other day, I was browsing my Twitter feed when I came across something that piqued my interest — and not for a good reason. It was a podcast. Sorry — a “podcast.” That is to say, it was less a host or two talking about...
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Tech -Social media has changed a lot of things.For one, it's overtaken porn as the number one activity online (an incredible accomplishment). As of January 2014, 74% of online adults use social networking sites. Even older...
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Management -Recently, a few members of the KreativElement team hosted a lunch and learn for one of our B2B clients.We spent some time giving a basic overview of social media best practices and opened up the room for questions. One of the...
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Advertising -Yesterday in the process of curating articles for an agency client of ours, I came across one of the best marketing articles I’ve read in some time. (Dylan agrees, for what it’s worth).Written for Fast Company by Umair...
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Advertising - There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making...
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Strategic - SMC desperately—desperately—needs a new website. But when we picked a partner to build the site, scheduled a strategy session, and got down to brass tacks, I have to say that I walked away having taken a much bigger step forward...
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Strategic - A few months ago, Dylan and I went through a strategy session as a favor to a friend of Kris. It went tremendously well. She was engaged, interested, and, most importantly, walked out of our session with a clearer understanding of her...
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Advertising -In November, the New York Times made another move to stay alive in a world that's shifting to digital by running their first ever native print ad.In case you're not familiar, a native ad is an ad that matches the platform it's...
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Tech - If you've made the conscious decision to outsource your social media, chances are you already have a rough idea of what you're looking for.You want someone who's reliable. You probably want someone who's sharp and intelligent. If...
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Resources - There’s a saying we’ve become quite fond of here at SMC: strategy is about saying no.What that means in essence is that it’s better to be very good at one or two things than have your hand in dozens of things and excel at...
4 Easy Steps to Crisis Management on Social Media
Advertising -For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says something bad about my company? What if I miss something a customer says and they get upset?It's okay...
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Advice -Prior to stepping into a management role last year, I had little experience managing other people. I’ve never taken a management class and I hadn’t done it in the workplace before. Fast forward a year or so later, and I’ve...
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Advice -You think you know your messaging—but do you really?Is your messaging consistent across every piece of marketing collateral you produce?Do you talk about your messaging with every recruit you interview?Does your...
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Advice -“Go look at my Twitter. Tuscaloosa PD is about to have a lawsuit to settle.”I got that text at around 9:30 p.m. last Sunday from my brother, a sophomore at the University of Alabama (located in Tuscaloosa, AL, in case you...