Quantcast

John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

Connect with John



megaphone-on-wooden-slats
Tech -Social media has changed a lot of things.For one, it's overtaken porn as the number one activity online (an incredible accomplishment). As of January 2014, 74% of online adults use social networking sites. Even older...
SOCIAL MEDIA WORKPLACE PHOTO_HL
Management -Recently, a few members of the KreativElement team hosted a lunch and learn for one of our B2B clients.We spent some time giving a basic overview of social media best practices and opened up the room for questions. One of the...
ONLINE MARKET PHOTO_HL
Advertising -Yesterday in the process of curating articles for an agency client of ours, I came across one of the best marketing articles I’ve read in some time. (Dylan agrees, for what it’s worth).Written for Fast Company by Umair...
TWITTER FEED PHOTO_HL
Advertising - There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making...
tunnel vision
Strategic - SMC desperately—desperately—needs a new website. But when we picked a partner to build the site, scheduled a strategy session, and got down to brass tacks, I have to say that I walked away having taken a much bigger step forward...
3142826763_9423c9d797_o
Strategic - A few months ago, Dylan and I went through a strategy session as a favor to a friend of Kris. It went tremendously well. She was engaged, interested, and, most importantly, walked out of our session with a clearer understanding of her...
new-york-times-office-at-night
Advertising -In November, the New York Times made another move to stay alive in a world that's shifting to digital by running their first ever native print ad.In case you're not familiar, a native ad is an ad that matches the platform it's...
9727378839_7c75fb45f5_z
Tech - If you've made the conscious decision to outsource your social media, chances are you already have a rough idea of what you're looking for.You want someone who's reliable. You probably want someone who's sharp and intelligent. If...
strategy
Resources - There’s a saying we’ve become quite fond of here at SMC: strategy is about saying no.What that means in essence is that it’s better to be very good at one or two things than have your hand in dozens of things and excel at...
4 Easy Steps to Crisis Management on Social Media
Advertising -For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says something bad about my company? What if I miss something a customer says and they get upset?It's okay...
customer service
Advice -Prior to stepping into a management role last year, I had little experience managing other people. I’ve never taken a management class and I hadn’t done it in the workplace before. Fast forward a year or so later, and I’ve...
Håkan Dahlström Photography
Advice -You think you know your messaging—but do you really?Is your messaging consistent across every piece of marketing collateral you produce?Do you talk about your messaging with every recruit you interview?Does your...
What’s Missing From Social Media_Context Photo
Advice -“Go look at my Twitter. Tuscaloosa PD is about to have a lawsuit to settle.”I got that text at around 9:30 p.m. last Sunday from my brother, a sophomore at the University of Alabama (located in Tuscaloosa, AL, in case you...
Håkan Dahlström Photography
Advice - You think you know your messaging—but do you really?Is your messaging consistent across every piece of marketing collateral you produce?Do you talk about your messaging with every recruit you interview?Does your...
There’s Roi in Social Media—But It’s Much More Complicated Than That Photo
Advice - On the desk of SMC’s analytics expert, James Dalton, sits a piece of paper. Printed on it is a quote that’s familiar to most of us in marketing and advertising:“Half the money I spend on advertising is wasted; the trouble is...
Highways Agencys Images are protected by copyright. This Image cannot be used without a license agreement. You must comply with the license applicable to the reproduction of this Image. Terms and Conditions at www.photos.highways.gov.uk
Advice -Confession time: I lied in my headline. Unless they’re already bought into the idea of social media, getting your team on board with your social media marketing can be a serious pain in your ass.At the same time, having your...