Quantcast
AlleyWatch Daily Pulse Email   

Lili Balfour

Lili Balfour is the founder and CEO of the SoMa-based financial advisory firm, Atelier Advisors, creator of Lean Finance for Startups and Finance Boot Camp for Entrepreneurs, author of Master the Finance Game, and host of the Finance for Entrepreneurs broadcast on Spreecast.

After spending fifteen years in investment management and investment banking, she decided to develop a firm to cater to the specific needs of early-stage companies. At Atelier Advisors, Lili advises leading brands across industries: from tech to consumer goods. In the past, she has advised over 100 brands, including:

Bag, Borrow, or Steal, Visual IQ, Alpha Theory, Derivix, Practice Fusion, Peeled Snacks, Sustainable Minds, Firescope, Chix 6, Duchess Marden, Erin Fetherston, Eckart Tolle, and Stuart Skorman (founder of Reel.com, Elephant Pharmacy, Hungry Minds, and Clerk Dogs (sold to Netflix)).

While advising companies at Atelier Advisors, she observed a common theme – -brilliant founders avoided finance. She began writing about entrepreneurial finance to solve this problem.

As a native of Silicon Valley and a first generation Mexican American, Lili understands the importance of imparting wisdom learned in Silicon Valley to the rest of the world. Her goal is to teach the entire planet about entrepreneurial finance.

Connect with Lili



12419447425_0ef5d6b1d3_z
Advice - Regardless of the strategy you choose – IPO, sell or stay private – the best possible outcome for your company is to “make a dent in the Universe,” as Steve Jobs would say. While Apple was changing the way the world...
Expenses to Avoid - MM
Advice - The biggest mistake startup founders make in allocating their capital is not monitoring financial results. As a result, they end up engaging in activities that fail to enhance profitability. Here are three profit-eroding expenses...
SONY DSC
Op-ED - Where Have All the Innovators Gone? Growing up in Silicon Valley was a magical experience. The area was full of innovators who came to this country to build their dreams, which were built on ideas that served a real...
7703880060_c59fe76b82_z
Advice - Steve Blank covers the difference between a board of directors and an advisory board in “Don’t Give Away Your Board Seats.” I’d like to pick up where he left off. Now that you understand the importance of attracting advisers,...
8226451812_be4a991216_k
Advice - One of the top reasons companies fail is that they run out of money. That seems easy to avoid, right? Oddly enough, many entrepreneurs do not have clarity around their revenue sources and even fewer have a strong grasp of their...
6999691421_45b5576aa2_k
Advice - In Stiletto Network, Nancy Peretsman of Allen & Company confides that her female peers’ attempt to mentor young women had a surprising effect: “We thought the younger women would deeply benefit from the older women, but the...
The Best Investment
Advice - The biggest mistake I see entrepreneurs make during fundraising is taking too much money too soon and from the wrong people. Seed Funding: I believe the best money you can raise is from your customers. With the increasing...
Build Your A-Team
Advice - When you first set out to execute your brilliant startup idea, you may feel you have all of the answers. You are able to make decisions quickly and move at lightning speed. However, you will learn that you will go further by...
983320217_f8afcdba8f_z
Advice - The number one reason brilliant companies with stellar products and services fail is that they run out of money. They have rousing press. They have fervent customer acceptance. They revel in month-over-month increases in traffic and...
12330446194_b36f11569c_z
Advice - Why do some brands achieve astronomical success while comparable brands fade into oblivion? The answer lies in the consumers’ hearts and minds. Winning brands focus on the consumer’s emotional and intellectual...
3342392812_eeceabeafd_z
Advice - A scalable startup has inherent qualities that promote infinite growth. The ability to serve 1 million users flows from the infrastructure that efficiently serves 10. As an individual, you have a finite number of hours to create 1...
9424995868_d1ea068d6a_z
Advice - While advising entrepreneurs over the past six years, I observed distinct patterns amongst insanely successful entrepreneurs. I observed that those who experienced the most dramatic trials and tribulations in their formative years,...
2500303479_f9a2e4019f_z
Lifestyle - A winner is a loser who was relentless in his or her pursuit of success. Life is hard. 80% of companies started today will fail. As entrepreneurs, we must constantly arm ourselves with the tools needed to maintain our sanity and...
4929686567_b798cb849c_b
Advice - I attended Venture recently. The closing session, End Game: Exits & Liquidity Options reminded me of one of my favorite sayings from my technology investment banking days in Silicon Valley, “Anyone can launch a company. The hard...
6126242752_592c35e37c_z
Advice - In my past six years of advising early-stage companies, I have come across a myriad of founders who fear the F word. Finance should not be feared. Understanding finance empowers you to build your company, motivate your team,...
Patent Trolls
Advice - Whether or not it is wise to invest time and money to apply for a patent, trademark or copyright on your startup’s core intellectual property (IP) assets depends on the nature of the IP itself, your industry and its competitive...

You are seconds away from signing up for the hottest list in Silicon Alley!

Don't miss any of the stories shaping entrepreneurship. Sign up today.