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Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

Connect with Linda



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Big Data - This infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond. Reprinted by permission. Image Credit: CC by Get Elastic
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Advice - Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter....
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Advice - Ecommerce site search is a critical touchpoint in a customer’s purchase journey. Those who use search have something specific in mind, and a failure of your site search tool to deliver the most relevant results in a user-friendly...
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Advertising - When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high...
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Advice - This infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Reprinted by permission. Infographic Credit: Helpscout
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Advice - Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. We’re happy to announce Elastic Path has been recognized in Gartner’s “Hype Cycle for...
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Advice - As mentioned in our last post on semantic SEO, there are many ranking factors that impact SEO. While this infographic is by no means reveals any of Google’s secrets, or suggests any ranking factor is weighted higher or lower than...
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Big Data - Still demystified by Big Data? What is it? Where does it come from? What do you do with it? Kapow Software has a very interesting visualization of the various sources of Big Data that organizations can use to forward their business,...
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Business - Recently, we looked at some data from the e-tailing group’s Annual Merchant Survey  Baynote combined scores from the survey into a soccer-themed infographic in wake of the World Cup. Enjoy! Highlights 42% of ecommerce...
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Advertising - We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zip code, etc. But what about the quirky...
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Uncategorized - When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands versus retailers, but they do have...
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Advice - When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high...
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Advice - No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail...
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Advice - A question came up at a recent local Adobe roundtable event on personalization: How can you psychologically segment customers without knowing anything else about them? This is a topic we covered a few years ago on GetElastic, and it...
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Advice - Amazon’s not the only threat to online retail and brands selling direct to consumer – the shift towards the “collaborative economy” has the potential to disrupt virtually any vertical, with ripple effects to other...
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Advice - Last holiday season, mobile ecommerce traffic was greater than 50%, and 25% of purchases made on Thanksgiving 2013 came through mobile devices. Pair this with the fact there’s more mobile devices than people in this world, mcommerce...

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