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Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

Connect with Linda



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Advice - To kick off the new year, we’ve got a 3-part series covering the fifteen ecommerce resolutions for 2015 you need to make. Today’s post covers 1-5. Tune your performance It’s no secret that as websites add more cool...
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Advice - Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But that doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter....
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Advertising - Big data is a big buzzword and, as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. Despite the projections that big data drives more ROI than other marketing investments, recent...
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Advice - Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But, rather than design these experiences for the mobile context, more often than not the catalog...
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Strategic - This week’s infographic comes from Hubspot, and timelines how the US consumer has bought from 1900 to today. It’s a record of the “evolution of consumer purchasing.” The Big Influence A Century of U.S. Consumer Purchase...
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Business - While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled out a new twist on the e-receipt, giving customers the option to save them to their mobile...
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Cool Tech - An estimated 3 trillion dollars worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can forecast...
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Business - Digital commerce touches a number of industries beyond online retail, and exciting things are happening in the publishing world, particularly in education publishing. As “digital” invades the classroom, education publishers are...
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Big Data - This infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond. Reprinted by permission. Image Credit: CC by Get Elastic
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Advice - Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But it doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter....
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Advice - Ecommerce site search is a critical touchpoint in a customer’s purchase journey. Those who use search have something specific in mind, and a failure of your site search tool to deliver the most relevant results in a user-friendly...
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Advertising - When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high...
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Advice - This infographic examines the psychology of conversion optimization, from pricing to verbiage to segmentation. Reprinted by permission. Infographic Credit: Helpscout
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Advice - Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. We’re happy to announce Elastic Path has been recognized in Gartner’s “Hype Cycle for...
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Advice - As mentioned in our last post on semantic SEO, there are many ranking factors that impact SEO. While this infographic is by no means reveals any of Google’s secrets, or suggests any ranking factor is weighted higher or lower than...
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Big Data - Still demystified by Big Data? What is it? Where does it come from? What do you do with it? Kapow Software has a very interesting visualization of the various sources of Big Data that organizations can use to forward their business,...

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