Quantcast

Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

Connect with Linda



5800523158_51a7abaf6f_z
Advertising - While personalization engines track search and navigation behavior to determine the most relevant content to a site visitor, a lesser-known tactic is to use filtered category and search results to provide more contextually relevant...
2821859479_6b6dbf3df2_o
Advice - You may have noticed that for head and mid-tail shopping queries (keywords with purchase intent), Google returns category pages from ecommerce sites, far more often than single products.For example, a search in Google.ca for...
17078894786_8078e39492_z
Cool Tech - With Apple’s recent Spring Forward event, it’s no secret Apple Watch is on the menu.The latest Apple product joins Pebble and Samsung’s smartwatches and Google Glass as pairable-wearables to mobile apps. But are smartwatch...
4286830045_cc74a0f491_z
Advice - Personalization.You might define it as delivering the right content/products/offers, at the right time to the right customers.Of course, it’s easy for marketing gurus to preach and vendors to promise – but in reality,...
infographic
Advice - Are you a data nerd? This week’s infographic by New Relic zeroes in on how companies use data to improve their products/applications and speed up their deployments.Reprinted by permission.
15444273446_1d75a19c7e_z
Advertising - Time limited coupon codes, daily promotions, loyalty program events and new product launches are staples in retail email campaigns.But email response is strongly determined by relevance, and there’s no better way to become...
7968029824_1d1eb20771_z
Advice - This week’s infographic hails from Nextopia, covering cart abandonment costs and culprits.Reprinted by permission.Image credit: CC by r. nial bradshaw
3781791587_dfdffac575_o
Advice - Customer experience ranked top among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to...
15086864676_f8267f9a4b_z
Advice - Speed is everything when it comes to digital commerce and even small slowdowns can have a big impact on your bottom line. For example, a one second delay in page response time can result in a 7% reduction in conversions. Put into...
4326942364_fc68150af9_z
Advice - Are you ready to get phygital?The term means exactly what you think. Phygital marketing spans the digital and physical world. Consumers are armed with the Web-in-their-pocket and actively research, showroom and discover brands...
5161093789_115d915b26_z
Advice - Content and commerce is a growing digital trend.This week, we pick Bernardine Wu’s brain on all things content and commerce.Bernardine is the founder of FitForCommerce, a boutique consultancy that helps ecommerce and...
6685453991_4663fa95b4_z
Advice - M-dot sites aren’t dead, just dying.A recent report released by Pure Oxygen Labs surveyed the Internet Retailer 500 Guide (2014) and found use of m-dot sites for ecommerce dropped from 79 percent in 2013 to 59 percent, with...
15086864676_f8267f9a4b_z
Advice - Continuing our 3-part series of ecommerce resolutions for 2015, here are resolutions 6 through 10:Mobilize your mobile strategyBefore declaring the 10th Annual Year of the Mobile (kidding), let’s all agree mobile is no...
3968254850_e9bb1a9651_z
Advice - We know about the 360-degree view of the customer, a unified account of interactions across digital and physical touchpoints. Omnichannel nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be...
3500798471_0a6f33bdf8_z
Advice - Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53 percent of consumers prefer shopping in-store vs other channels. 81 percent of these shoppers want to...
amazon95
Design - This was Amazon’s home page in 1995:By ’98, it had adopted the “catalog” look:The “catalog look” is the ubiquitous format for most online shops today, and one a few have veered from it.The Web has changed since...