Quantcast

Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

Connect with Linda



digital-transformation
Advice - Digital transformation uses any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education reinventing its personalized shopping experience, or retailers becoming more and more like...
pinterest
Advertising - The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase...
5 Luxury Brands Setting The Mobile Commerce Trends1_EG
Advice - In the fashion world, it’s often luxury designers that set the trends, so it’s no surprise that luxury brands and retailers are leading the mobile marketing way, creating unique digital experiences. Here are 5 ways luxury brands...
personalization-strategy
Advice - According to research by Econsultancy and RedEye, 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital...
6854692428_753cb33299_b
Advice - I’m frequently asked “what are the big trends in ecommerce?”And I can riff off several from Omnichannel to social, Big Data to content + commerce.But there’s a problem with trends. Many are born to die. And trends...
16033558463_294e767380_z
Mobile - We know mobile commerce is growing, but are global retailers keeping up?A recent study by Criteo examines the state of mobile commerce around the globe with some intriguing findings.The US Is Not the Global...
1449868160_d560bbfeac_z
Mobile - According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product...
7177900258_83b9155558_o
Advice - There’s a customer segment you need to pay attention to: the mobile-only shopper. ComScore says it’s 13% of US Internet shoppers.13 percent of Internet shoppers, no big deal, right?No big deal until you see the the...
5800523158_51a7abaf6f_z
Advertising - While personalization engines track search and navigation behavior to determine the most relevant content to a site visitor, a lesser-known tactic is to use filtered category and search results to provide more contextually relevant...
2821859479_6b6dbf3df2_o
Advice - You may have noticed that for head and mid-tail shopping queries (keywords with purchase intent), Google returns category pages from ecommerce sites, far more often than single products.For example, a search in Google.ca for...
17078894786_8078e39492_z
Cool Tech - With Apple’s recent Spring Forward event, it’s no secret Apple Watch is on the menu.The latest Apple product joins Pebble and Samsung’s smartwatches and Google Glass as pairable-wearables to mobile apps. But are smartwatch...
4286830045_cc74a0f491_z
Advice - Personalization.You might define it as delivering the right content/products/offers, at the right time to the right customers.Of course, it’s easy for marketing gurus to preach and vendors to promise – but in reality,...
infographic
Advice - Are you a data nerd? This week’s infographic by New Relic zeroes in on how companies use data to improve their products/applications and speed up their deployments.Reprinted by permission.
15444273446_1d75a19c7e_z
Advertising - Time limited coupon codes, daily promotions, loyalty program events and new product launches are staples in retail email campaigns.But email response is strongly determined by relevance, and there’s no better way to become...
7968029824_1d1eb20771_z
Advice - This week’s infographic hails from Nextopia, covering cart abandonment costs and culprits.Reprinted by permission.Image credit: CC by r. nial bradshaw
3781791587_dfdffac575_o
Advice - Customer experience ranked top among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to...