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Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

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4 Ways to Make Site Search More Contextual
Advice - Ecommerce site search is a critical touch point in a customer’s purchase journey. Those who use search have something specific in mind, and a failure of your site search tool to deliver the most relevant results in a user-friendly...
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Bitcoin - In January, we asked Is 2014 the Year of Bitcoin for Ecommerce? Since then, we’ve seen the likes of NewEgg, Tiger Direct, Dell, Dish Network, Lord and Taylor and BloomNation jump on board with Bitcoin. Even PayPal is dropping big...
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Mobile - Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility. Mobile devices have 5 native features that...
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Tech - The “Store of the Future” combines in-store tech with the 5 forces of context — mobile, social media, data, sensors and location to provide rich, hyper-personalized shopping experiences. But are consumers ready for...
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Mobile - Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are...
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Advertising - After a pilot in New York earlier this year, Facebook is now rolling out Place Tips for Business which allows businesses to push content to nearby Facebook users via beacons provided free by Facebook.A Facebook user may be notified...
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Advice - No marketer wants email subscribers to defect, but if and when a subscriber wants to opt-out, it’s best not to resist. Not only will your engagement metrics rise by letting the no-longer-interested go, it keeps up your list hygiene...
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Advice - Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by...
digital-transformation
Advice - Digital transformation uses any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education reinventing its personalized shopping experience, or retailers becoming more and more like...
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Advertising - The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase...
5 Luxury Brands Setting The Mobile Commerce Trends1_EG
Advice - In the fashion world, it’s often luxury designers that set the trends, so it’s no surprise that luxury brands and retailers are leading the mobile marketing way, creating unique digital experiences. Here are 5 ways luxury brands...
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Advice - According to research by Econsultancy and RedEye, 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital...
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Advice - I’m frequently asked “what are the big trends in ecommerce?”And I can riff off several from Omnichannel to social, Big Data to content + commerce.But there’s a problem with trends. Many are born to die. And trends...
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Mobile - We know mobile commerce is growing, but are global retailers keeping up?A recent study by Criteo examines the state of mobile commerce around the globe with some intriguing findings.The US Is Not the Global...
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Mobile - According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product...
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Advice - There’s a customer segment you need to pay attention to: the mobile-only shopper. ComScore says it’s 13% of US Internet shoppers.13 percent of Internet shoppers, no big deal, right?No big deal until you see the the...