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Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

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Advertising - We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zip code, etc. But what about the quirky...
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Uncategorized - When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands versus retailers, but they do have...
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Advice - When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high...
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Advice - No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail...
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Advice - A question came up at a recent local Adobe roundtable event on personalization: How can you psychologically segment customers without knowing anything else about them? This is a topic we covered a few years ago on GetElastic, and it...
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Advice - Amazon’s not the only threat to online retail and brands selling direct to consumer – the shift towards the “collaborative economy” has the potential to disrupt virtually any vertical, with ripple effects to other...
Firefox Mobile
Advice - Last holiday season, mobile ecommerce traffic was greater than 50%, and 25% of purchases made on Thanksgiving 2013 came through mobile devices. Pair this with the fact there’s more mobile devices than people in this world, mcommerce...
JD_Beyond Push Notifications - What Can Beacons do for you
Business - The obvious application of beacon technology is to push content — be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the...
Ecommerce APIs_image5_KS
Advice - Why are APIs so important to ecommerce today? APIs, or Application Programming Interfaces, are designed to enable one application (such as your ecommerce platform) to expose services (like order management, pricing information,...
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Bitcoin -   With major ecommerce players like Overstock.com and Square on board, Bitcoin’s on its way to becoming a serious payment method, despite its bad press. While there may be some way to go, a booming Bitcoin startup community could...
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Advice - A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games—think of how Super Mario...
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Advice - “We have enough Facebook likes” — said no marketer ever. KISSmetrics has compiled some stats that show what the data reveals about what gets the most Like love on the world’s biggest social network...
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Advertising - The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” is a metaphor for the print...
We tried that and it didnt work
Advertising - Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried PPC, it didn’t work.” It happens with customer experience channels: “We...
4 Big Ways data Will Transform Ecommerce 4
Big Data - Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to change from single to…not single. Based on heaps of data from 2010-2013, it recognized a...
21-10-09: Bolt
Advice - Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site...

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