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Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

Connect with Linda



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Bitcoin -   With major ecommerce players like Overstock.com and Square on board, Bitcoin’s on its way to becoming a serious payment method, despite its bad press. While there may be some way to go, a booming Bitcoin startup community could...
Parallax - Main Photo
Advice - A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games—think of how Super Mario...
How-to-get-more-Facebook-Likes
Advice - “We have enough Facebook likes” — said no marketer ever. KISSmetrics has compiled some stats that show what the data reveals about what gets the most Like love on the world’s biggest social network...
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Advertising - The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” is a metaphor for the print...
We tried that and it didnt work
Advertising - Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried PPC, it didn’t work.” It happens with customer experience channels: “We...
4 Big Ways data Will Transform Ecommerce 4
Big Data - Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to change from single to…not single. Based on heaps of data from 2010-2013, it recognized a...
21-10-09: Bolt
Advice - Many brands and B2B vendors that have ventured into direct-to-consumer online selling use “bolt-on” shops to enable ecommerce, via separate domains or sub-domains, which may have their own look and feel, content, search, site...
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Advice - I’ll answer the title’s question quickly. It’s email. Why? I’ll explain in a moment. But the truth is, there’s marketing value in email and Facebook (and insert social network here). Just not the same value. I can...
website design tips_carousel
Advice - Home page carousels (or rotating banners) are a web designer’s darling, and are often demonized by Web usability experts because they take up valuable home page real estate, can be distracting and even detracting from conversion...
ethics privacy ecommerce
AlleyTalk - Contextual technology has arrived and there’s no turning back. The ecosystem of mobile devices (including wearable tech), Bluetooth Low Energy and a host of sensors that can talk amongst themselves and with our devices, social...
bitcoin
Bitcoin - Whether it’s a rise or crash in trading price, or the growing number of businesses accepting the cryptocurrency, buzz about bitcoin keeps the blogosphere busy. Of course, here at Get Elastic, want to keep an eye on its...
ecommerce
AlleyTalk - With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most...
email
Advice - No email marketer wants subscribers to jump ship, but the reality is, it happens. Whether it’s an attempt to clear the inbox of clutter, a change in delivery preference from email to social updates, a change of lifestyle or...
EmailOptIn
Advice - Email opt-in lists are highly valuable to online marketers, but too often are resigned to header or footer menus — out of sight and out of mind. The following 3 examples are creative ways to give email sign up more...
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Advice - Do you think page load speed is your target performance KPI? Think again. I want to introduce you to 2 metrics you may not have heard of but influence both SEO and site conversion. TTFB: Time to First Byte This metric measures...
power digital
Advice - According to Forrester Research, ebusiness and channel professionals’ top investment priorities this year include the ecommerce platform and Web Content Management (WCM), as many ecommerce sites, CPG brands and manufacturers selling...

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