Quantcast
AlleyWatch Daily Pulse Email   

Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

Connect with Linda



15086864676_f8267f9a4b_z
Advice - Speed is everything when it comes to digital commerce and even small slowdowns can have a big impact on your bottom line. For example, a one second delay in page response time can result in a 7% reduction in conversions. Put into...
4326942364_fc68150af9_z
Advice - Are you ready to get phygital? The term means exactly what you think. Phygital marketing spans the digital and physical world. Consumers are armed with the Web-in-their-pocket and actively research, showroom and discover brands...
5161093789_115d915b26_z
Advice - Content and commerce is a growing digital trend.This week, we pick Bernardine Wu’s brain on all things content and commerce. Bernardine is the founder of FitForCommerce, a boutique consultancy that helps ecommerce and...
6685453991_4663fa95b4_z
Advice - M-dot sites aren’t dead, just dying. A recent report released by Pure Oxygen Labs surveyed the Internet Retailer 500 Guide (2014) and found use of m-dot sites for ecommerce dropped from 79 percent in 2013 to 59 percent, with...
15086864676_f8267f9a4b_z
Advice - Continuing our 3-part series of ecommerce resolutions for 2015, here are resolutions 6 through 10: Mobilize your mobile strategy Before declaring the 10th Annual Year of the Mobile (kidding), let’s all agree mobile is no...
3968254850_e9bb1a9651_z
Advice - We know about the 360-degree view of the customer, a unified account of interactions across digital and physical touchpoints. Omnichannel nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be...
3500798471_0a6f33bdf8_z
Advice - Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53 percent of consumers prefer shopping in-store vs other channels. 81 percent of these shoppers want to...
amazon95
Design - This was Amazon’s home page in 1995: By ’98, it had adopted the “catalog” look: The “catalog look” is the ubiquitous format for most online shops today, and one a few have veered from it. The Web has changed since...
3166085824_d93fe8c5c5_z
Advice - To kick off the new year, we’ve got a 3-part series covering the fifteen ecommerce resolutions for 2015 you need to make. Today’s post covers 1-5. Tune your performance It’s no secret that as websites add more cool...
american eagle
Advice - Nobody likes to cut an email subscriber loose, but when someone wants to go…you gotta let ‘em go. But that doesn’t mean the customer relationship is over. Some email defectors may simply just want to reduce their inbox clutter....
Untitled
Advertising - Big data is a big buzzword and, as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. Despite the projections that big data drives more ROI than other marketing investments, recent...
14837259957_f23eb9b8b3_z
Advice - Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But, rather than design these experiences for the mobile context, more often than not the catalog...
Purchase-Decisions-Infographic
Strategic - This week’s infographic comes from Hubspot, and timelines how the US consumer has bought from 1900 to today. It’s a record of the “evolution of consumer purchasing.” The Big Influence A Century of U.S. Consumer Purchase...
4391281523_35790a981d_o
Business - While e-receipts and retail loyalty card programs have been around for years, few have made the move to mobile. Last week, Walmart rolled out a new twist on the e-receipt, giving customers the option to save them to their mobile...
weather-app
Cool Tech - An estimated 3 trillion dollars worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can forecast...
10141632175_59682e340a_z
Business - Digital commerce touches a number of industries beyond online retail, and exciting things are happening in the publishing world, particularly in education publishing. As “digital” invades the classroom, education publishers are...

You are seconds away from signing up for the hottest list in Silicon Alley!

Don't miss any of the stories shaping entrepreneurship. Sign up today.