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Linda Bustos

As Director of Ecommerce Research at Elastic Path, Linda Bustos works with some of the world’s largest companies to help improve conversion rates and profitability on the Web. In addition to writing the Get Elastic blog since 2007, Linda’s articles have appeared in Mobile Marketer, CMO Magazine, E-Marketing + Commerce, and Search Marketing Standard. She is a frequent speaker at industry events, including XCommerce, Conversion Conference, and Affiliate Management Days.

In 2010, Linda earned a spot on the DMNews Top 30 Direct Marketers Under 30 list. She has served as faculty for the Banff New Media Institute’s Career Accelerator Program and Marketing Profs University, and has appeared as one of the Top 100 Influential Marketers of the year in 2008 and 2009. Prior to joining Elastic Path, Linda worked agency-side, specializing in usability and SEO.

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5 Steps For Optimizing Your Return Process1_EG
Advice - A customer wants to return an item? Damn him! One might think that this is the attitude of many online stores if you look at their return processes.Returns are an inevitable part of selling online. In the short run, they may mean...
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Advice -According to the e-tailing group’s 2014 Annual Merchant Survey, the trend is towards higher reported cart abandonment behavior compared to 2013.It’s roughly 50/50 split among the 100 retailers studied who enjoy sub-50%...
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Big Data - If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority.While an ecommerce experience can be...
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Advice - What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended).No persistent cookieWhat’s worse than your older...
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Design -Consumer research suggests mobile shoppers prefer mobile websites to retail apps.But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you...
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Management -By next year, Forrester estimates that digital technology will play a part in almost 60 percent of all in-store transactions, which will equate to roughly $1.8 trillion USD. While most brands have spent decades building their...
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Strategic - Navigating the omnichannel universe is a challenge for many retailers, whether they started out online or as a physical business. This is because it is difficult to figure out which channels to leverage. This article explores strategies...
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Resources -Consumers are increasingly engaging with brands via multiple digital touch points. These interactions, experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies...
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Advice - 30Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world.Extreme personalization comes down to one simple reality: customers expect your company to...
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Advertising - One trend over the past few years in ecommerce and omnichannel companies is the rise of the tech-savvy CMO. Technology drives digital awareness, experience and action. Technology also measures the impact of marketing strategies and...
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Advice -Our last post, The Art of Email Sign Up: 18 Dos and Don’ts continues today with welcome email tips. Optimize for the open Send promptlyThe welcome message is a type of triggered email, and as such, should fire when the...
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Tech -In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent 3-month period. For some retailers, mobile accounted for as much as 40 percent.What’s more,...
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Advice -Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking...
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Advice -There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those),...
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Advice -As we kick off 2016, many ecommerce and marketing blogs are rounding up their predictions for the next 12 months. But in this post, I’d like to take a #tbt throwback through the last 8 years. The digital world has changed a lot...
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Advertising -It’s the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content marketers are looking for insights and trends that will shape the year ahead and help their content stand out.On...