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Maggie Happe

Maggie Happe is a recent graduate of Creighton University and a contributor to Social Media Contractors.

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Advice - If you have vivid memories of sitting in a high school desk, listening to a potentially droning voice wax eloquently about our subliminal desires and Freudian egoes, you probably were in Psychology 101.As a marketer, your high...
Narcissism on social media
Tech - When I first saw that Kim Kardashian was publishing a book called Selfish, compiled of selfies chosen from a decade’s worth of thousands of photos of Kardashian, I simultaneously was repulsed and intrigued. It’s pretty...
Liked Brands on Social Media
Advertising - Last week, research from WPP Plc’s Social@Ogilvy Agency and Survey Monkey was presented at the Cannes Lions Advertising gathering regarding the brands and networks taking the social media world by storm. Lucky for us, Bloomberg...
Marketing
Advertising - I’ve said it before, and I’ll say it again: Social media does not exist in a bubble, and it is also not made of magic (although technology is pretty magical). Investing in social media is not a band-aid for a shoddy marketing...
crisis
Advice - I’m good at many things, but detachment isn’t one of them. I tend to fall in love with the brands I work with or do social media for. For one thing, I don’t believe in doing something you aren’t tremendously interested in,...
Traveling The World Of Social Media
Advice - This week, I’ve been traveling around Scotland and England, traversing the craggy cliffs of Edinburgh and the rainy bustling streets of London. The trip is primarily for fun and to visit my sister and a close friend, but it’s also...
How Lamborghini Defines Performance
Design - Lamborghini is certainly known for some spectacular automotive performances. As one of the top luxury car brands in the world, the machines they create are certainly something special. However, they were recently noted by Marketing...
what ceos have learned
Advice - Everyone is pretty intrigued with how CEOs feel about social media. I’ve written a few posts about it for this blog, and it seems as if most marketers are pretty keen on figuring out exactly what the best social media pitch for...
fan bingbing
Advice - Have you ever heard of Fan Bingbing? Unless you’re a regular on the Chinese television circuit, the chances you have are probably slim.In China, however, where Fan Bingbing is one of the country’s biggest stars, she’s been...
socialmediastartup
Advice - What is a startup, anyway? I went to business behemoth Forbes for a concrete description. As Natalie Robehmed aptly describes, “the term ‘startup’ has been bandied around with increasing frequency over the past few years to...
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Advertising - What is growth hacking, anyway? Marketing and social media offices use the term casually, but the truth is, not many people know what it actually means. According to the Fashion and Business Council, growth hacking is a technique...
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Advice - The other day, Business2Community.com published this 12-step social media checklist for social media marketers, compiled of everything that you need to be aware of before a post is published.This goes for Twitter, Facebook,...
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Advice - A few months back, Catherine Walsh wrote a post on how to convince the C-Suite, think CFO, CEO, etc., that social media marketing matters. Explaining that it’ll help you better reach your target market, deal with crisis...
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Advice - Do your staff participate in your social media engagement? How do you receive feedback from your staff on what your clients are saying about how they heard of you? Do they follow you on Facebook? Pinterest? Instagram? Houzz? Have they...
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Advice - The Huffington Post published a great article by entrepreneur Michael Price this week. Price is a digital media marker and the author of What Next? The Millennial’s Guide to Surviving and Thriving In the Real World, endorsed by...
cash
Advertising - Ah, the dreaded social media paid advertisement. Questions about paying for social media and the ever-shifting opinions on whether or not social media will become entirely “pay-for-play” (i.e., businesses will only be able to...