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Maggie Happe

Maggie Happe is a recent graduate of Creighton University and a contributor to Social Media Contractors.

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Advertising -When you are marketing a product, there is a host of ways to showcase that product. You could shoot some beautiful photography, or better yet, find a beautiful person to hold your product. You could also style the product in...
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Tech -What does it mean to “break the Internet?” Time Magazine associates the term with celebrities, calling attempts to destroy the Internet “calculated PR maneuvers, designed to maximize social media hype and make themselves, or...
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Tech -Please note that this post is not titled “Your Brand Needs to Be on Snapchat ASAP” or “Why Aren’t You on Snapchat Yet?” I do not think your brand needs to join the platform immediately, and I do not think it is a good fit...
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Publishing -In most areas of social media, a lack of content isn’t the problem. On the contrary: There’s often a distinct oversaturation of images and content because so many brands are on social media these days, and posting...
3 Ways to Make Life as a Content Creator Easier Photo
Strategic -Let’s face it, life isn’t easy. In fact, sometimes it’s actually really hard: There’s a lot to remember, and do, and check off the list.This is okay: It’s healthy to be busy, and have some sort of tension between...
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Tech -Anyone who works in social media will tell you that there is absolutely nothing more disappointing than a client who curtails his or her own success by deciding to stop investing in social media too soon.Professor Ted Huston...
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Advice - For what I’m going to discuss today, there are a few premises that this argument is based on. First, it assumes that you know that you, your brand, or both, need social media.It also operates on the assumption that you’re...
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Advertising -Language is a fascinating, evolving system. Linguistics, the study of the science of language, is tremendously dynamic, but the rules of language can seem somewhat arbitrary.Who decides what’s grammatically correct in a given...
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Advice - Social media can sometimes feel like an overwhelming prospect. There are so many different ways to use it, so many different people to target, and no closing or opening hours. It’s a 24/7 online party that you’re responsible...
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Advertising -n the last few weeks, I have seen more fantastic ads shared on social media than usual. I am a sucker for clickbait, so off I go, spending the inevitable three minutes on YouTube that I will never get back.However, I have been...
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Advertising - Today, the Chicago Tribune announced some social media ratings for major companies in travel-related industries, as calculated by technology company DataLabs.Although to a certain extent, it can be difficult to rank social media...
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Advice - If your social media followers are not satisfied, you have got yourself a problem. This is true for several reasons, but most recently, it means your social media is worse than the rest of the country at keeping your customers happy....
Shedding Light on “Dark” Social Photo
Advertising -Dark social sounds super mysterious and exciting—it makes me think of spies, CatWoman, and James Bond movies. In reality, dark social is just another web term for any traffic that is not attributed to a known source, like a social...
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Advice - My “thing” is books.When I was little, I was that kid who spent hours on the floor of my room organizing my books by genre and author. I’d be sprawled out with no greater joy than touching my favorite stories and putting...
Why Your Organic Reach is Declining And How to Stop It Photo
Advice -Okay, so this headline is kind of false advertising, because I’m not Mark Zuckerberg and I can’t wave my magic wand to stop your organic reach (how many people you can reach for free on your Facebook page) from declining.If...
Social Media and the Quest for Authenticity Photo
Advice - Lately, quitting social media in a “powerful way” has become even more interesting than social media itself. Take Essena O’Neill, who is an Australian-born model with over half a million followers on multiple platforms. Fox 8...