Quantcast

Maggie Happe

Maggie Happe is a recent graduate of Creighton University and a contributor to Social Media Contractors.

Connect with Maggie



10960458656_bc99a9792e_o
Advice - What are testimonials, and how can you use them in your marketing?Most marketers are aware that customer-shared content and reviews are more crucially important than ever before. Approximately 88% of consumers trust online...
social-media-photo_hl
Advertising -Budget cuts, different marketing strategies, mergers, the list goes on: During the years I’ve worked in social media, I’ve heard some pretty good reasons for why companies might choose to no longer invest in social media. (Like,...
9677861633_cc1d703f56_b
Advice -Franchises and/or multiple locations can be tricky beasts when it comes to social media. There are generally 2 routes you can take: Some brands create one massive brand account page for all information about relevant locations and...
how-to-link-photo_hl
Advertising -You know that one time, when your company was featured in an amazing article in your local newspaper or a national blog? Even if this hasn’t happened to you recently, a media feature can be one of the very best things to happen to...
11334584353_b9f4b89a00_k
Advertising -This is alarming to me, but apparently password hacking is one of the most enjoyable hacks for bad guys, because it fuels their sense of exploration and desire to figure out a problem. (Sounds like hackers need someone to buy them a...
4067629406_b7729027c7_b
Advertising -Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your brand is responsible for visuals, voice and the combination of the two, videography might seem rather intimidating. However,...
trust
Advertising -As I was beginning to describe what clients should expect from their social media partner, I realized that everything I was writing sounded a lot like being in a long-term relationship. There’s the components of trust, of...
8317506922_badbe995a5_k
Advice - In case you have not seen it, people can now literally express their anger with you on Facebook in the form of an angry, red-faced scary looking emoji. Facebook Reactions, the redesigned “like” button, gives users a way to...
social media
Advice - Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up on basic psychological theory (which if you’re a marketer, should frankly be a no-brainer), you’ve probably heard of Abraham...
10449041393_7bc3120585_b
Advertising -When you are marketing a product, there is a host of ways to showcase that product. You could shoot some beautiful photography, or better yet, find a beautiful person to hold your product. You could also style the product in...
2769699053_d359f502bd_b
Tech -What does it mean to “break the Internet?” Time Magazine associates the term with celebrities, calling attempts to destroy the Internet “calculated PR maneuvers, designed to maximize social media hype and make themselves, or...
16910572286_4b0d3aeb84_k
Tech -Please note that this post is not titled “Your Brand Needs to Be on Snapchat ASAP” or “Why Aren’t You on Snapchat Yet?” I do not think your brand needs to join the platform immediately, and I do not think it is a good fit...
TWITTER ICON PHOTO_HL
Publishing -In most areas of social media, a lack of content isn’t the problem. On the contrary: There’s often a distinct oversaturation of images and content because so many brands are on social media these days, and posting...
3 Ways to Make Life as a Content Creator Easier Photo
Strategic -Let’s face it, life isn’t easy. In fact, sometimes it’s actually really hard: There’s a lot to remember, and do, and check off the list.This is okay: It’s healthy to be busy, and have some sort of tension between...
6561261295_6c731d15aa_z
Tech -Anyone who works in social media will tell you that there is absolutely nothing more disappointing than a client who curtails his or her own success by deciding to stop investing in social media too soon.Professor Ted Huston...
8296020397_1fc3884b34_h
Advice - For what I’m going to discuss today, there are a few premises that this argument is based on. First, it assumes that you know that you, your brand, or both, need social media.It also operates on the assumption that you’re...