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Maggie Happe

Maggie Happe is a recent graduate of Creighton University and a contributor to Social Media Contractors.

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Advice - What is a startup, anyway? I went to business behemoth Forbes for a concrete description. As Natalie Robehmed aptly describes, “the term ‘startup’ has been bandied around with increasing frequency over the past few years to...
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Advertising - What is growth hacking, anyway? Marketing and social media offices use the term casually, but the truth is, not many people know what it actually means. According to the Fashion and Business Council, growth hacking is a technique...
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Advice - The other day, Business2Community.com published this 12-step social media checklist for social media marketers, compiled of everything that you need to be aware of before a post is published.This goes for Twitter, Facebook,...
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Advice - A few months back, Catherine Walsh wrote a post on how to convince the C-Suite, think CFO, CEO, etc., that social media marketing matters. Explaining that it’ll help you better reach your target market, deal with crisis...
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Advice - Do your staff participate in your social media engagement? How do you receive feedback from your staff on what your clients are saying about how they heard of you? Do they follow you on Facebook? Pinterest? Instagram? Houzz? Have they...
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Advice - The Huffington Post published a great article by entrepreneur Michael Price this week. Price is a digital media marker and the author of What Next? The Millennial’s Guide to Surviving and Thriving In the Real World, endorsed by...
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Advertising - Ah, the dreaded social media paid advertisement. Questions about paying for social media and the ever-shifting opinions on whether or not social media will become entirely “pay-for-play” (i.e., businesses will only be able to...
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Advice - Somehow, it’s now 2015. Time flies, doesn’t it? And in an industry as dynamic as social media, trends don’t wait for users to catch up with them. Miss a beat, and you’re behind on what’s happening in the digital...
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Advice - One of my favorite American authors, Edith Wharton, said “habit is necessary, it is the habit of having habits, of turning a trail into a rut, that must be incessantly fought against if one is to remain alive.”In life, it is...
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Advice - Disruptive Communications, a digital strategy and content marketing company in the United Kingdom, carried out a study in August last year to find out what customers hate about your social media. What was their impetus to...
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Advice - If you’ve ever used social media even just for personal gratification, you are probably familiar with the phenomenon otherwise known as the “social media black hole.”After a few minutes on Facebook clicking through...
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Advice - Advice for someone looking to advance their career begins with asking for it. How will you get the promotion without asking for it? How will you get someone to pay their invoice without asking them to do it?Little girls and boys...
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Advice - One of the most challenging aspects of owning a pet is the question of what to do with them when you take a vacation. Do you send them to the kennel? Do you feed your little pooch some sedatives and bring them with?The best-case...
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Advertising - On the blog a few weeks ago, we reviewed what a content-only package is good for–and if you missed that post, make sure to give it a read if you still aren’t quite sure about what content marketing even is.For startups and...
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Resources - In January 2014, consulting and technology firm Infosys conducted an independent study to learn some key factors about how consumers interact with brands on social media and on websites.The study produced a variety of...
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Advice - It’s a fine line between promoting a business, good, service, or brand tastefully, and obnoxiously shoving unwanted and unnecessary information into the faces of your audience. We’ve all seen those companies posting incessant and...