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Maggie Happe

Maggie Happe is a recent graduate of Creighton University and a contributor to Social Media Contractors.

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Advertising - Today, the Chicago Tribune announced some social media ratings for major companies in travel-related industries, as calculated by technology company DataLabs.Although to a certain extent, it can be difficult to rank social media...
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Advice - If your social media followers are not satisfied, you have got yourself a problem. This is true for several reasons, but most recently, it means your social media is worse than the rest of the country at keeping your customers happy....
Shedding Light on “Dark” Social Photo
Advertising -Dark social sounds super mysterious and exciting—it makes me think of spies, CatWoman, and James Bond movies. In reality, dark social is just another web term for any traffic that is not attributed to a known source, like a social...
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Advice - My “thing” is books.When I was little, I was that kid who spent hours on the floor of my room organizing my books by genre and author. I’d be sprawled out with no greater joy than touching my favorite stories and putting...
Why Your Organic Reach is Declining And How to Stop It Photo
Advice -Okay, so this headline is kind of false advertising, because I’m not Mark Zuckerberg and I can’t wave my magic wand to stop your organic reach (how many people you can reach for free on your Facebook page) from declining.If...
Social Media and the Quest for Authenticity Photo
Advice - Lately, quitting social media in a “powerful way” has become even more interesting than social media itself. Take Essena O’Neill, who is an Australian-born model with over half a million followers on multiple platforms. Fox 8...
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Advice - At one of the retail stores I work with on their social media, a primary concern is what the shopping experience is like. It’s a beautiful, magical boutique, and the merchandising and experience of being in the store is absolutely...
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Advertising - We’ve heard the old guidelines a million times: large, beautiful images, minimal copy, and at least a few hyperlinks to other websites. To acquire blog readers, you must create a perfect storm of great, relevant content with a...
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Advice - One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, and second of all, I...
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Advice - On the Social Media Contractors website, we have such an incredible variety of free resources available for to help marketers with recruiting. Whether you’re a fan of our white paper (free strategic planning!) or one of the blog...
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Advice - Key tenets of social media include: realizing when your social media isn’t working; being nimble and flexible with your strategy in order to adapt to trends, successes and failures; being persistent in your pursuit of specific ROI...
This is my first stock photo. I chose this one because it did not require any expensive props. Feel free to use this image, just link to www.SeniorLiving.Org
Advice - We’ve had plenty of great analogies for what social media is “like” on the blog: it’s like a funnel, it’s like working out, and we can’t get enough reminders that brands are like a sponge. The truth is that social media is...
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Advice - If you aren’t familiar with the TED nonprofit, it’s useful to think about them as a community built on the foundation of sharing ideas. From entertainment to food to design to global issues, TED shares short, powerful talks that...
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Advice - If you look at the backgrounds of the SMC team, you’ll find a diverse range of histories. Our founder, Kris Kluver, began his career as an entrepreneur by starting his first company when he was only nineteen. Managing Editor John...
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Tech - I’ve worked with a wide variety of companies on social media. Whether it’s consulting, actually doing the social media strategy and content step-by-step or just working on content, there are a few questions that I hear every...
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Advice - If you manage social media, even if it’s only one other account, you’ve been there: trying to log in and out, being anxious about posting something on the wrong account, rereading the notifications a few times to figure out who...