Quantcast

Maggie Happe

Maggie Happe is a recent graduate of Creighton University and a contributor to Social Media Contractors.

Connect with Maggie



Social Media and the Quest for Authenticity Photo
Advice - Lately, quitting social media in a “powerful way” has become even more interesting than social media itself. Take Essena O’Neill, who is an Australian-born model with over half a million followers on multiple platforms. Fox 8...
jason_howie
Advice - At one of the retail stores I work with on their social media, a primary concern is what the shopping experience is like. It’s a beautiful, magical boutique, and the merchandising and experience of being in the store is absolutely...
4298911131_eab76a43c4_o
Advertising - We’ve heard the old guidelines a million times: large, beautiful images, minimal copy, and at least a few hyperlinks to other websites. To acquire blog readers, you must create a perfect storm of great, relevant content with a...
empty-audience
Advice - One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, and second of all, I...
Image
Advice - On the Social Media Contractors website, we have such an incredible variety of free resources available for to help marketers with recruiting. Whether you’re a fan of our white paper (free strategic planning!) or one of the blog...
4381851322_998492c432_o
Advice - Key tenets of social media include: realizing when your social media isn’t working; being nimble and flexible with your strategy in order to adapt to trends, successes and failures; being persistent in your pursuit of specific ROI...
This is my first stock photo. I chose this one because it did not require any expensive props. Feel free to use this image, just link to www.SeniorLiving.Org
Advice - We’ve had plenty of great analogies for what social media is “like” on the blog: it’s like a funnel, it’s like working out, and we can’t get enough reminders that brands are like a sponge. The truth is that social media is...
IMG_7127
Advice - If you aren’t familiar with the TED nonprofit, it’s useful to think about them as a community built on the foundation of sharing ideas. From entertainment to food to design to global issues, TED shares short, powerful talks that...
6363562459_7399ee3c3e_b
Advice - If you look at the backgrounds of the SMC team, you’ll find a diverse range of histories. Our founder, Kris Kluver, began his career as an entrepreneur by starting his first company when he was only nineteen. Managing Editor John...
SocialMedia
Tech - I’ve worked with a wide variety of companies on social media. Whether it’s consulting, actually doing the social media strategy and content step-by-step or just working on content, there are a few questions that I hear every...
blended-mix-of-paint
Advice - If you manage social media, even if it’s only one other account, you’ve been there: trying to log in and out, being anxious about posting something on the wrong account, rereading the notifications a few times to figure out who...
18565393642_c89cebee9d_o
Advice - How do my competitors attract such outstanding talent? Why do they want to work there, but not here? How do I draw in the brightest and the best to build a specifically outstanding team? Is it possible to attract applicants that have...
4026488086_98f4790672_o
Advice -One of my current clients is a fitness brand. Personally, I’m interested in fitness and spend my own time reading articles and magazines about fitness, nutrition and sports. So, when I came across this article...
Learnin' to fly.
Advice - When deciding that social media is a great idea for their marketing, most business owners hop on the Facebook, Twitter, LinkedIn, or maybe even Instagram trains to access a wide audience (and hopefully, wide customer base as well)....
Should Social Media Replace Your Website
Advice - On October 6, 2014, The Guardian ran an interesting piece about certain digitally focused companies turning to social media to replace the use of a website. AndSoMe, a recruitment advertising agency, relies on Facebook and Twitter...
17178926219_ccbab87595_o
Advice - Getting to knowww youuu, getting to know all about youuuu, getting to like you, getting to hope you like meee, getting to know you, putting it my way, but nicely… I apologize for getting this Julie Andrews song from The King and...