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Mark Birch

Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding.

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Advice - I was planning on writing something that helped break out the differences between the elevator pitch, the unique selling propositions (USP’s), and value propositions. Then I came across the exact same post written last year by sales...
The Mixelerator
#NYCTech - This is my term for some of the more recent batch of startup accelerators that has been popping up. With the hundreds of facilities, organizations and communities that are clamoring to support budding entrepreneurs and their various...
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Tech - I recently read Walt Mossberg’s last column in The Wall Street Journal. I always enjoyed his take on consumer technology and his belief that technology need not be so difficult to use. Since he began his stint over 2 decades ago,...
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Advice - Positioning is one of the hardest things to get right in an early startup. It is more than just getting product-market fit and saying done. It is the embodiment of how you describe yourself to the market. By defining yourself and your...
CultureAndManagementImageCJ
Advice - According to Bijan Sabet: It’s seductive to convince yourself in the early days that all we need to do is keep our culture and hire more people and assume productivity goes up. Hiring without great management can be a full-blown...
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Advice - Recently, I wrote about domain experience. While having domain experience is not the end all be all for launching a successful startup, it can give you an “unfair advantage," as Mark Suster put it, over those without such...
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Advice - Recently, a post about why angel investors do not make money garnered plenty of interest.  If you were an angel investor, you probably felt righteous indignation.  You might have thought that is fine for some cushy VC making his...
Laying Siege
Business - The venture capital firm DFJ wrote in a recent blog post: “Savvy entrepreneurs and venture investors tend to ‘think big,’ meaning…they build companies that go after big markets and especially those with incumbents that are...
Disruption
Advice - Changing the world is not so obvious at the beginning. As Airbnb’s valuation grows to north of $18 billion, it is hard to imagine the company as anything other than the “global hospitality brand” it aspires to become. For...
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Advice - It is not so much a question of where to get leads as much as a question of how. That is really what people are asking when they ask about finding quality leads. In a previous post we outlined the difference between the process of...
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Bitcoin - “Before the Bitcoin protocol was invented, most computer scientists thought a system like Bitcoin was impossible because of a famous problem in computer science called the Byzantine Generals' Problem. The problem, in a nutshell,...
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Advice - How should you go about the process when hiring sales reps? When it comes to hiring salespeople in startups, there is a lot of built up common knowledge: Do not hire salespeople until you are ready. Do not hire a VP of sales as...
Sales for Startups
Advice - "We already have that" is never a real objection. When describing your product with prospects, do you ever get an inkling they already have something that does what you do? That is probably because, in order to get anyone to listen...
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Advice - "Investing is not a game where the guy with the 160 IQ beats the guy with a 130 IQ.  Once you have ordinary intelligence, what you need is the temperament to control the urges that get other people into trouble in investing." -...
Sales for Startups-The Best Sales Methodology
Advice - A friend recently asked if I had any recommended sources for learning about strategic account selling, the type of selling you do when targeting big companies. Over the years, I have been trained on a number of methodologies and...
Midtown NYC
#NYCTech - If there was a time that the midtown area of Manhattan was ever considered cool, I have never heard about it. It has some awesome architectural marvels; the major commuter rails systems feed into there; and the shopping and...

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