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Mark Birch

Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding.

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Advice - I have been diving into the concept of Lean Enterprise.  I think this is going to take off in many corporations.  The larger, more established enterprises are trying in vain to remain relevant and innovative as the pace of markets...
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Apps - Mobile has not changed the way we sell. You may be thinking that I have gone nuts right about now, since I have a startup that is squarely in the mobile sales tools market. But when it comes to our current iteration of mobile...
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Big Data - “Computer-generated information, which was the means, has become the end. Instead of helping us organize data, computers are drowning us in it…Everything has become excessively complicated and confused, which is exactly the...
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Op-ED - Once again Twitter seems to be in a state of existential crisis.  At least that is according to all of the various conversations about it, starting with Sacca and ending with this weekend’s battle royale of viewpoints...
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Advice - About several weeks ago I had the strangest discussion with a VC who I greatly admire and knows a thing or two about enterprise software. We were talking about business models and what is driving investment choices these days, when we...
Bad Meetings
Advice - There are going to be times when you have a bad meeting. It is pretty much unavoidable and much a fact of business life—as much as water cooler gossip, PowerPoint Hell and the clueless manager. You will never know beforehand a bad...
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Advice - In recent weeks, we have seen a number of high profile startup collapses:July 17 - Homejoy shuts down August 5 - Good Eggs shuts down all non-San Francisco locations August 10 - Zirtual shuts down overnightAll were...
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Advice - It is fascinating to observe how people schedule blocks of time. Mentally, we seem to prefer hour and half-hour blocks of time. Our calendaring systems and time logs all adhere to this strict slicing of our day. Before the days of...
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Advertising - What if Twitter was our actual email client? My friend Whitney makes some interesting points below, and the more I think about it, the more it makes sense.  While messaging apps provide something akin to this, it lacks the more...
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Apps - When laptops started to become more prevalent in corporate America, it brought with it the promise of freedom. That is, freedom from the office, freedom from the cubicle farms and freedom from the ball and chain of the corporate...
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Advice - Recently, Hunter Walk tweeted out an interesting question. In my typical way, I responded with something snarky about underwear choices. When I thought about the question more deeply though, it was a rather clever way of...
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Tech - For years, I was an active user. I was not the biggest, most avid user by any means. After a while though I came to rely upon the app. It even held a much coveted spot on the home screen of my phone. I had my lists up there, I relied...
create
Advice - What exactly is creativity? I was thinking about this topic over the weekend as I was helping my son with a particularly challenging project. His challenge though had nothing to do with capability, but he was simply working from a...
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Op-ED - I have been reading with great interest and enthusiasm the latest tech blowup. It’s all drama, angry mobs, biting commentary, and social media nastiest. It is even better than startup reality TV shows or that comedic cable series...
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Advice - I have been telling startup founders for a while about the dangers of the corp dev guys.  Paul Graham says it with a clarity however that gets to the heart of why conversations with corporate development arms of big companies are so...
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Advice - Take time to hit the pause button and sort things out.The lean startup philosophy has made the phrase “get out of the building” something of a mantra. Just the other day, a friend was commenting that when he attended a lean...