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Mark Birch

Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding.

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Advice - When you hang out at a startup event, you often hear the refrain of “I’m killing it” when asked, “how are you doing?” Then there are the variants of “crushing it” and “awesome.” With so much “killing” and...
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Advice - No amount of process, people, or product will help if the messaging is not working Good messaging is like good art; it is hard to define but you know it when you see it. And like art, it can be hit or miss, and more often on the...
Urgency
Advice - I recently finished reading Ben Horowitz’s book “The Hard Thing About Hard Things.” Normally I am not one for business books, but this one was pretty solid. Maybe at some point I will do a review, but the reason I bring it up...
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Advice - Everyone has that picture in his or her head of the prototypical sales rep. Not the used car salesman image, but the one of the über successful sales person: tall good looking, outgoing, and probably athletic. Of course, having known...
MK_Recursive Recipe for Learning to Program
Advice - I found this excellent guide on how to easily and simply learn to code.  I share the main steps for my dedicated readers, but I highly suggest you read the original post in its entirety.  If you are indeed embarking on a journey...
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Advice - I cannot tell you how many emails I get from sales people that read like mini-novels. I dread opening these things because I know that as soon as I do, I am going to be bowled over in a deluge of clichés, sales speak, and insincere...
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Advice - When people hire for sales, they are looking for people triggers. What do I mean by people triggers? Those are the innate signals that hiring managers are seeking that conform to their view of a quality sales rep. More often than not,...
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Advice - I was planning on writing something that helped break out the differences between the elevator pitch, the unique selling propositions (USP’s), and value propositions. Then I came across the exact same post written last year by sales...
The Mixelerator
#NYCTech - This is my term for some of the more recent batch of startup accelerators that has been popping up. With the hundreds of facilities, organizations and communities that are clamoring to support budding entrepreneurs and their various...
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Tech - I recently read Walt Mossberg’s last column in The Wall Street Journal. I always enjoyed his take on consumer technology and his belief that technology need not be so difficult to use. Since he began his stint over 2 decades ago,...
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Advice - Positioning is one of the hardest things to get right in an early startup. It is more than just getting product-market fit and saying done. It is the embodiment of how you describe yourself to the market. By defining yourself and your...
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Advice - According to Bijan Sabet: It’s seductive to convince yourself in the early days that all we need to do is keep our culture and hire more people and assume productivity goes up. Hiring without great management can be a full-blown...
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Advice - Recently, I wrote about domain experience. While having domain experience is not the end all be all for launching a successful startup, it can give you an “unfair advantage," as Mark Suster put it, over those without such...
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Advice - Recently, a post about why angel investors do not make money garnered plenty of interest.  If you were an angel investor, you probably felt righteous indignation.  You might have thought that is fine for some cushy VC making his...
Laying Siege
Business - The venture capital firm DFJ wrote in a recent blog post: “Savvy entrepreneurs and venture investors tend to ‘think big,’ meaning…they build companies that go after big markets and especially those with incumbents that are...
Disruption
Advice - Changing the world is not so obvious at the beginning. As Airbnb’s valuation grows to north of $18 billion, it is hard to imagine the company as anything other than the “global hospitality brand” it aspires to become. For...

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