Quantcast
AlleyWatch Daily Pulse Email   

Mark Birch

Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding.

Connect with Mark



flickr
Advice - You may often hear of the term “demand generation” from marketers when talking about lead acquisition strategies. The term evolved as the nature of marketing changed over the decades, and the role of the marketer became more...
14566288012_e6ceb42b8a_z
Advice - Right now, startups are feverishly hiring in order to scale up their businesses, but could we in fact be doing it all wrong? While many startups expound the virtues of being lean, once the VC money train rolls in, it is off to the...
InvestmentThesisImageCJ
Advice - Venture capital firms always have a philosophy by which investments are made. This helps investors evaluate the VC fund to understand where their money is going and the types of companies the VC focuses on. Angel investors have...
3598967364_317fc75cd7_z
Advice - The difference between a startup and a small business is more than mere semantics.  A startup is about launching a new business model, whereas a small business has a business model.  Startups are focused on hyper-growth, whereas...
8417742500_0beacf6a00_z
Advice - Recently, the question of what makes a business a startup versus a small business came up. I generally play fast and loose with definitions. I switch up accelerators with incubators and refer to growth hackers as marketers. But when...
47332053_53c2f308d1_z
Advice - Lemonade stands may appear on the surface to be simply about selling lemonade but when you look deeper, it’s much more dynamic.  There’s the producer side, which produces the key ingredients.  There’s the consumer side, which...
2327698420_6d41b8cfce_z
Advice - I recently had a conversation with an entrepreneur about what type of salesperson to hire first: a hunter or a farmer. As a bit of background, the startup in question has a heavy service component with fairly long implementation...
4638453675_86a4ecbc0e_z
Advice - I invariably started down this startup-investing path a few years ago.  I had helped folks out before, but it was more Kickstarter than investor.  I started looking at startups more and more as a serious investment.  I foolishly...
Asakusa
Advice - Do not evaluate persona; evaluate results. Plenty of folks have chimed in already about salespeople and hiring for startups. When do you hire? What type of salesperson do you need for when? Do you need a salesperson or a business...
casual asian businessman texting on his cell phone
Apps - There is a lot of talk about the mobile enterprise. I will jump into this more in the future, but it is important to realize that 1) mobile has been and is happening in the enterprise and 2) it will reshape the way we work. Much of...
5791228117_155ed7c23d_z
Advice - A few questions come to mind when the topic of domain experience and startups arises: Can an entrepreneur successfully found a startup without experience in the industry in which the startup is focused? Are there particular...
2959834115_85e3e55753_z
Advice - Enterprise tech startups generally don’t elicit a wellspring of fervent fandom.  On the spectrum of technology awareness, let’s just say that folks are not lining up overnight in front of Oracle stores to eagerly buy the latest...
2591459758_407b91bf22_z
Advice - Kids, working at startups is not much different than working for a regular old boring run of the mill company.  Sorry to burst your bubble. I read that PandoSilly article. I cannot tell you though the number of articles published...
Pitches
Advice - Using Similar Decks for Investors and Customers Rarely Works Well So I had the deck complete. It was a marvel to look at: all shiny and fancy and so on-point. It had all the right information, hit all the pertinent points, looked...
4676640488_e632ff96f5_z
Advice - You probably have heard of this term as a reference for really big, market-dominating companies. It originated from the quip: "Where does an 800 lb. gorilla sit?"  "Anywhere it wants to." While there may be other big...
Not All Leads are Equal
Advice - Some will tell you that a lead is a lead is a lead. That is especially the case in early stage startups where it is hard to get anyone to notice, much less respond. In this state of desperation, it can be easy to fall head over heels...

You are seconds away from signing up for the hottest list in Silicon Alley!

Don't miss any of the stories shaping entrepreneurship. Sign up today.