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Mark Birch

Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding.

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Strategic - A movie recently opened called Spare Parts recounting, in classic Hollywood fashion, the true story of a group of high schools that overcame the odds to win a major robotics competition.  The fact that a ragtag group of...
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Advice - "You miss 100% of the shots you don’t take."That is a Wayne Gretzky quote. For those that do not follow sports, he is one of the greatest hockey players of all time. It also happened to be the words that were on my mind as I...
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Advice - What is more important in an early startup; having a great team or having a great product?  The answer happens to be neither according to Marc Andreesen.  In a piece he reposted recently, “In a great market — a market with lots...
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Advice - In a world that seems hungry for innovation and the next disruptive gadget or shiny new things, some things are hard to replace. Despite the obvious improvement and benefits that are being touted, culture often proves to be the...
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Advice - I thought I had a golden opportunity lined up. I had the sponsor who was evangelizing my solution internally. I had executive buy-in with the president of the division giving his thumbs up. We had one of their major clients lined up...
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Advice - Now that I have been back on the entrepreneur side, there are times I feel like I am running around like a chicken with its head cut off. One minute it is a sales call, then it is a product thing, then I have an investor meeting, then...
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Advice - Great service is something every startup should invest in.One of the first meetings I had while in New Orleans was with the CEO of one of Enhatch’s earliest customers, a medical device startup with some healthy venture backing....
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Business - As the Marc Andreessen New York Magazine article was spreading through my network, I actually had little desire to read it.  That is not to say he does not have anything interesting to say, just that I pretty much get my fill from...
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Advice - The idea of using your own software is nothing new. Ever since Paul Maritz sent an email to a Microsoft manager to increase the internal use of Microsoft’s products, the term has stuck in tech circles. It certainly seems reasonable...
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Advice - So how does initial contract size affect the distribution strategy of SaaS companies?  Here is some interesting data from a recent survey that is not all that surprising, but it does clearly show what has been intuitive for many...
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Advice - I read this quip about organizational structure in a book I recently read.  This was a traditional, old school manufacturing company that over a few short years eschewed the usual trappings of corporate management, org charts and...
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Advice - There are a LOT of resources about how to sell big, gnarly, long, difficult, enterprise deals.  Just search B2B sales or enterprise sales on Amazon to see for yourself.  But you have to read a lot of rubbish to get to the essential...
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Resources - Sales is dead? Really, who writes this crap? Apparently that is the amazing insight by none other than Jon Steinberg who brought us viral listicles and gave the world yet another thing to waste time on. That is what goes for...
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Advice - So if you are just starting out in a new company with a greenfield territory, where does one start prospecting?  What if you also have an unproven product with only a few reference customers, how do you get things going when you are...
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Advice - The year is 2019 in the month of November. Above your head there are cars flying through the skies, advertisements from every direction beckoning you to colonies on other planets, and a breed of life-like, androids called Replicants...
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Advice - When you hang out at a startup event, you often hear the refrain of “I’m killing it” when asked, “how are you doing?” Then there are the variants of “crushing it” and “awesome.” With so much “killing” and...