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Mark Birch

Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding.

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Advice -Everyone has that picture in his or her head of the prototypical sales rep. I am not talking about the used car salesman image, but the one of the über-successful salesperson. Tall and good looking, outgoing, and probably athletic....
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Advice - It went down as one of the greatest drives in Super Bowl history. Down 16-13 with 3:10 left on the clock and the ball on the 8-yard line, Joe Montana and the 49ers methodically marched down the field to score the game-winning...
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Advice -Since starting the Enterprise Sales Meetup, I have spent quite a bit of time reviewing advice about sales. My particular interest is in the advice that is directed to startups. The challenge with this advice, however, is that it...
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Advice -Let’s say you’re starting out in a new company with a greenfield territory, where does one start prospecting? What if you have an unproven product with only a few reference customers? How do you get things going when you’re...
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Advice -We all have an impression of what a salesperson is in our minds.  Sometimes it is negative, sometimes positive, but mostly our descriptions straddle the good and bad.  As you are reading this, some words are probably bubbling up...
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Advice - If you have been in sales for any period of time, you would have heard about “hunters” and “farmers”. But does this distinction really matter anymore? This question came to me recently from my friend who wrote a great post on...
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Advice -If you have been on LinkedIn for awhile, you probably have noticed that the platform has undergone extensive changes.  Even the nature of LinkedIn profiles has changed.  Once just a place to put up your resume and forget about it...
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Advice -I was recently asked a question about prospecting after someone reached out in response to my email spam and social selling articles.  I had highlighted some of the very worst prospecting tactics I and many others have...
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Advice -I get a lot of requests to meet. Everyday my inbox is filled with pitches and intros and requests to grab a quick coffee (which is never all that quick, mind you). These messages also come fast and furious from LinkedIn and Twitter...
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Advice -For a guitarist like myself, nothing screams awesome like a stack of Marshall amps from floor to ceiling, all turned to 11. But that is not the type of stack I am talking about today. I am talking about true sales hustlers.A lot...
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Advice -Have you ever sent an email with the following opening phrases? How about in a conversation with a prospective customer?"I hope all is well with you." "How are you doing?" "Are you having a stellar week so far?"You...
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Advice -Last week was a memorable one. I gave a talk on scaling sales development at Sales Hacker and got an incredible lead from a person in the audience. Then the group I started back in August, the NYC Enterprise Sales Meetup, not only...
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Advice - I have been diving into the concept of Lean Enterprise.  I think this is going to take off in many corporations.  The larger, more established enterprises are trying in vain to remain relevant and innovative as the pace of markets...
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Apps - Mobile has not changed the way we sell. You may be thinking that I have gone nuts right about now, since I have a startup that is squarely in the mobile sales tools market. But when it comes to our current iteration of mobile...
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Big Data - “Computer-generated information, which was the means, has become the end. Instead of helping us organize data, computers are drowning us in it…Everything has become excessively complicated and confused, which is exactly the...
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Op-ED - Once again Twitter seems to be in a state of existential crisis.  At least that is according to all of the various conversations about it, starting with Sacca and ending with this weekend’s battle royale of viewpoints...