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Mark Birch

Mark is an early stage technology investor and entrepreneur based in NYC. Through Birch Ventures, he works with a portfolio of early stage B2B SaaS technology startups providing both capital and guidance in the areas of marketing, sales, strategic planning and funding.

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Advice - It is fascinating to observe how people schedule blocks of time. Mentally, we seem to prefer hour and half-hour blocks of time. Our calendaring systems and time logs all adhere to this strict slicing of our day. Before the days of...
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Advertising - What if Twitter was our actual email client? My friend Whitney makes some interesting points below, and the more I think about it, the more it makes sense.  While messaging apps provide something akin to this, it lacks the more...
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Apps - When laptops started to become more prevalent in corporate America, it brought with it the promise of freedom. That is, freedom from the office, freedom from the cubicle farms and freedom from the ball and chain of the corporate...
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Advice - Recently, Hunter Walk tweeted out an interesting question. In my typical way, I responded with something snarky about underwear choices. When I thought about the question more deeply though, it was a rather clever way of...
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Tech - For years, I was an active user. I was not the biggest, most avid user by any means. After a while though I came to rely upon the app. It even held a much coveted spot on the home screen of my phone. I had my lists up there, I relied...
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Advice - What exactly is creativity? I was thinking about this topic over the weekend as I was helping my son with a particularly challenging project. His challenge though had nothing to do with capability, but he was simply working from a...
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Op-ED - I have been reading with great interest and enthusiasm the latest tech blowup. It’s all drama, angry mobs, biting commentary, and social media nastiest. It is even better than startup reality TV shows or that comedic cable series...
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Advice - I have been telling startup founders for a while about the dangers of the corp dev guys.  Paul Graham says it with a clarity however that gets to the heart of why conversations with corporate development arms of big companies are so...
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Advice - Take time to hit the pause button and sort things out.The lean startup philosophy has made the phrase “get out of the building” something of a mantra. Just the other day, a friend was commenting that when he attended a lean...
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Advice - I love sales. I currently lead sales for my own startup Enhatch and have been selling or leading sales teams for more than fifteen years. I found that I am at my best when I am in front of customers, working with them to understand...
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Cool Tech - We all know that picture of Steve Jobs giving the iconic technology company a piece of his mind back in the early days of Apple. Once the recent mobile partnership between Apple and IBM was announced, it was a picture passed around...
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Big Data - How many times do you just click on “agree” for a new service without reading the terms? Do you understand all the privacy features on the various social networks you use? Does that awesome app you just loaded expose your user...
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Strategic - A movie recently opened called Spare Parts recounting, in classic Hollywood fashion, the true story of a group of high schools that overcame the odds to win a major robotics competition.  The fact that a ragtag group of...
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Advice - "You miss 100% of the shots you don’t take."That is a Wayne Gretzky quote. For those that do not follow sports, he is one of the greatest hockey players of all time. It also happened to be the words that were on my mind as I...
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Advice - What is more important in an early startup; having a great team or having a great product?  The answer happens to be neither according to Marc Andreesen.  In a piece he reposted recently, “In a great market — a market with lots...
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Advice - In a world that seems hungry for innovation and the next disruptive gadget or shiny new things, some things are hard to replace. Despite the obvious improvement and benefits that are being touted, culture often proves to be the...