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Martin Soorjoo

Founder of The Pitch Clinic, Martin Soorjoo is a pitch strategist. He coaches entrepreneurs world-wide, helping them launch and raise funding. Prior to founding The Pitch Clinic, Martin spent 15 years as a former award winning attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists and angel investors. During this period Martin raised several million dollars, including negotiating one deal worth $75 Million. This experience has equipped him with unique insights into the challenges start-ups face and how investors make decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and an expert in body language.

Martin is the author of ‘Here’s the Pitch‘.

Connect with Martin



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Advice - “Your time is limited, so don't waste it living someone else's life." -Steve Jobs Continual Connection - Information Overload Time management strategies were developed at a time when people had few communication channels and...
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Advice - Talent is overrated and the mentally tough are more likely to succeed in business and life. Resilience and robustness are preconditions to achievement. Most people are now aware of this fact but are unclear about how to take things...
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Advice - Although some entrepreneurs set aside time to prepare for their investor pitch, few take steps to effectively prepare mentally. This failure inevitably impacts the presenter’s performance during their pitch and often the...
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Advice - Part 1 –Leveraging your crowdI spoke to a client last week who had just launched a crowdfunding campaign on Kickstarter. He could not understand why his project had received no traction. He had a great video, his pitch was good,...
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Advice - About 15 years ago I was leading an investor pitch to the second in command of one of the world’s largest petroleum companies.  The pitch went well and at the end of the meeting the executive said something along the lines...
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Advice - If your pitch has succeeded in getting an investor’s attention, then it’s inevitable that tough questions will follow. These questions will, in part, aim to explore potential weaknesses in your product or strategy.Rather than...
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Advice - As every entrepreneur knows, Venture Capitalists and Angel Investors and very busy people. Many have very short attention spans and pitch meetings can be very chaotic and unstructured. This can be a real problem when you are in the...
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Advice - Good investors are always spoilt for choice when it comes to deciding which startup to invest in. This is one of the primary factors that contributes to delay in getting the deal done.Other factors include due diligence, work...
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Advice - Great entrepreneurs with great businesses frequently find themselves facing Repetitive Investor Pitch Rejection (RIPR) from investors who don’t offer a clear or credible explanation why. This is a serious condition which can be...
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Advice - The Dangers of MemorizationMany entrepreneurs attempt to memorize their investor pitch as part of their pitch preparation. They write down a detailed script and repeat it until they can say it word for word without reading. The...
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Advice - In today’s world of multiple communication channels and light speed transactions and decisions, the ability to pitch your startup in one sentence is critical.  This is all the more important when trying to get on the radar of a...
Pre-Funding Tactics-The Art of Pitching Without Pitching
Advice - Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup.  This means making the effort and spending the time to build relationships with potential VC’s before you ask for...
Pitch Decks and Executive Summaries-Why Less is Always More
Advice - Most investors don’t read lengthy business plans. When they receive them they file them in the trash. They are time crunched, overrun with pitches and often have short attention spans. So delivering your message and information in a...
Never Do These 3 Things When Pitching With Your Deck
Advice - If you’ve read 10 Pitch Deck Principles (or How to Blow them Away With Your Deck) then you’re already familiar with what you should do to create a killer pitch deck. This short post deals with 3 things you should not do. There...
Pitching and Why You Must Stop Your Audience from Thinking
Advice - Research has consistently proven that people make decisions on emotion and then justify them with fact. Although we may like to think of ourselves, first and foremost, as rational, cognitive human beings, the research data says...
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Advice - Every entrepreneur has a list of things they have to do, but wish they didn’t. Human nature tends to put off doing those things we don’t enjoy. Avoid pain, pursue pleasure. It’s a bad strategy that really doesn’t help us in...