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Martin Soorjoo

Founder of The Pitch Clinic, Martin Soorjoo is a pitch strategist. He coaches entrepreneurs world-wide, helping them launch and raise funding. Prior to founding The Pitch Clinic, Martin spent 15 years as a former award winning attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists and angel investors. During this period Martin raised several million dollars, including negotiating one deal worth $75 Million. This experience has equipped him with unique insights into the challenges start-ups face and how investors make decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and an expert in body language.

Martin is the author of ‘Here’s the Pitch‘.

Connect with Martin



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Advice - I was recently asked to review a pitch deck draft for an upcoming investor pitch. On average each slide contained 35 words in Times New Roman font, with few images. In short, it was an ugly. When I explained that to be effective and...
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Advice - Neuroscientists and psychologists have agreed that there are many ways that we can increase our willpower. Psychologist and author Roy F. Baumeister asserts that willpower is like a muscle, which can be improved through specific...
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Advice - A DEADLY BELIEF There’s a prevalent belief amongst executives, entrepreneurs and professionals that the only way to succeed is to work until the early hours and still get up at 5am to work on weekends and during vacations (if you...
THE NEW COMPETITIVE EDGE IN BUSINESS
Advice - The Human Performance Factor  We are presently experiencing an unprecedented interest in pushing the boundaries of human performance.  This may have come about partly as a response to challenging economic conditions and...
Advertising - “Others inspire us, information feeds us, practice improves our performance, but we need quiet time to figure things out, to emerge with new discoveries, to unearth original answers.”  —Ester Buchholz, Psychoanalyst and...
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Advice - “Your time is limited, so don't waste it living someone else's life." -Steve Jobs Continual Connection - Information Overload Time management strategies were developed at a time when people had few communication channels and...
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Advice - Talent is overrated and the mentally tough are more likely to succeed in business and life. Resilience and robustness are preconditions to achievement. Most people are now aware of this fact but are unclear about how to take things...
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Advice - Although some entrepreneurs set aside time to prepare for their investor pitch, few take steps to effectively prepare mentally. This failure inevitably impacts the presenter’s performance during their pitch and often the...
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Advice - Part 1 –Leveraging your crowdI spoke to a client last week who had just launched a crowdfunding campaign on Kickstarter. He could not understand why his project had received no traction. He had a great video, his pitch was good,...
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Advice - About 15 years ago I was leading an investor pitch to the second in command of one of the world’s largest petroleum companies.  The pitch went well and at the end of the meeting the executive said something along the lines...
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Advice - If your pitch has succeeded in getting an investor’s attention, then it’s inevitable that tough questions will follow. These questions will, in part, aim to explore potential weaknesses in your product or strategy.Rather than...
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Advice - As every entrepreneur knows, Venture Capitalists and Angel Investors and very busy people. Many have very short attention spans and pitch meetings can be very chaotic and unstructured. This can be a real problem when you are in the...
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Advice - Good investors are always spoilt for choice when it comes to deciding which startup to invest in. This is one of the primary factors that contributes to delay in getting the deal done.Other factors include due diligence, work...
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Advice - Great entrepreneurs with great businesses frequently find themselves facing Repetitive Investor Pitch Rejection (RIPR) from investors who don’t offer a clear or credible explanation why. This is a serious condition which can be...
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Advice - The Dangers of MemorizationMany entrepreneurs attempt to memorize their investor pitch as part of their pitch preparation. They write down a detailed script and repeat it until they can say it word for word without reading. The...
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Advice - In today’s world of multiple communication channels and light speed transactions and decisions, the ability to pitch your startup in one sentence is critical.  This is all the more important when trying to get on the radar of a...