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Martin Soorjoo
Founder of The Pitch Clinic, Martin Soorjoo is a pitch strategist. He coaches entrepreneurs world-wide, helping them launch and raise funding. Prior to founding The Pitch Clinic, Martin spent 15 years as a former award winning attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists and angel investors. During this period Martin raised several million dollars, including negotiating one deal worth $75 Million. This experience has equipped him with unique insights into the challenges start-ups face and how investors make decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and an expert in body language.
Martin is the author of ‘Here’s the Pitch‘.
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All Stories By Martin Soorjoo
Management - For most entrepreneurs, the sales presentation equation is simple: no customers equals no revenue. This means you must give the same level of focus, energy and creativity to your sales pitch that you have done to developing your...
Funding - A common area of confusion on the part of entrepreneurs seeking to raise capital is the different objectives of an executive summary and an investor deck (usually a PowerPoint).
Typically an executive summary will be sent to an...
Management - Research has consistently proven that people make decisions based on emotions, and then justify them with fact. Although we may like to think of ourselves as rational, cognitive human beings first and foremost, research data says...
Management - There’s a belief in the entrepreneur community, that the only way to succeed is to work until the early hours, get up at 6am, work weekends and during vacations (if you take them), live on caffeine and numerous other legal stimulants,...
Management - Although a fictional character, there are 5 important lessons entrepreneurs can learn from The Bourne Identity’s Jason Bourne.
1. Execute. Entrepreneurs sometimes find themselves procrastinating or spending too long...
Resources - “An idea can be as flawless as can be, but its execution will always be full of mistakes.”
- Brent Scrowcroft
Every entrepreneur knows that great ideas come relatively easy, compared to the execution required to develop the idea...
Management - In today’s challenging climate, entrepreneurs need to use every tool at their disposal if they are going to succeed. Merit and ability are rarely enough. Charisma is a powerful asset that is free, can be developed easily and will...
Management - Encountering failure as an entrepreneur is normal and is to be expected. To some extent, failure is sometimes worn as a badge of honor.
Jay Adelson, the co-founder of Digg, said, ““If you haven’t failed 5X as many...
Advice - Taken from “Here’s the Pitch. How to Pitch Your Business to Anyone, Get Funded and Win Clients.”
Most pitch decks are disasters. They are confusing, boring, uninspiring, and misused. The worst thing is that it isn’t a secret....
Advice - Fear of public speaking is the number one fear in the United States and number two fear in the United Kingdom. Given that the future of an entrepreneur’s business may greatly depend on the outcome of an investor pitch, it’s easy to...
Resources - The right tools can make a huge difference to your ability to run your startup and life. There used to be a time that great software cost more than most entrepreneurs could afford. No more. A highly competitive and innovative market has...
