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Martin Soorjoo

Founder of The Pitch Clinic, Martin Soorjoo is a pitch strategist. He coaches entrepreneurs world-wide, helping them launch and raise funding. Prior to founding The Pitch Clinic, Martin spent 15 years as a former award winning attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists and angel investors. During this period Martin raised several million dollars, including negotiating one deal worth $75 Million. This experience has equipped him with unique insights into the challenges start-ups face and how investors make decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and an expert in body language.

Martin is the author of ‘Here’s the Pitch‘.

Connect with Martin



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Advice - In today’s world of multiple communication channels and light speed transactions and decisions, the ability to pitch your startup in one sentence is critical.  This is all the more important when trying to get on the radar of a...
Pre-Funding Tactics-The Art of Pitching Without Pitching
Advice - Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup.  This means making the effort and spending the time to build relationships with potential VC’s before you ask for...
Pitch Decks and Executive Summaries-Why Less is Always More
Advice - Most investors don’t read lengthy business plans. When they receive them they file them in the trash. They are time crunched, overrun with pitches and often have short attention spans. So delivering your message and information in a...
Never Do These 3 Things When Pitching With Your Deck
Advice - If you’ve read 10 Pitch Deck Principles (or How to Blow them Away With Your Deck) then you’re already familiar with what you should do to create a killer pitch deck. This short post deals with 3 things you should not do. There...
Pitching and Why You Must Stop Your Audience from Thinking
Advice - Research has consistently proven that people make decisions on emotion and then justify them with fact. Although we may like to think of ourselves, first and foremost, as rational, cognitive human beings, the research data says...
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Advice - Every entrepreneur has a list of things they have to do, but wish they didn’t. Human nature tends to put off doing those things we don’t enjoy. Avoid pain, pursue pleasure. It’s a bad strategy that really doesn’t help us in...
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Advice - Whether you’re pitching investors or launching a new product, success is more likely if you can create and communicate a sustainable competitive advantage. Being first to market isn’t enough, as someone bigger with something...
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Advice - One of the most frequently made mistakes during a sales pitch is when entrepreneurs focus on their own companies rather than on the audience’s problem and the solution. Companies will buy and hire your solutions to their...
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Management - Much is made of the importance of entrepreneurs having the right skills in order to launch and lead a startup. But of equal if not greater importance, is the need for the entrepreneur to have the right ‘attitude’ or...
Launch
Advice - If you want to launch a successful startup or raise business funding, it’s critical that you spend time anticipating failure. This may seem counter intuitive and contrary to the optimistic mindset that is equally essential for...
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Advice - As communication channels increase along with the speed of doing business, the ability to pitch your startup in one sentence becomes critical. This applies equally to both sales and investor pitches. Unfortunately, most...
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Advice - This is the true story of ‘Ryan’ (not his real name). He is a serial entrepreneur with no qualifications and a very limited understanding of financials or launching a startup. Ryan, however, is an entrepreneur with a deep...
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Advice - Optimism is a quality that is present in every successful entrepreneur. Without optimism, entrepreneurs would not take the huge risks they do, to bring their dreams to life. Without optimism, entrepreneurs would find it impossible to...
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Management - When startups fail to obtain evidence to support their assumption that customers will buy and use their product, their chances of failure sky-rocket. A lack of customer insight means you’re more likely to launch something that...
JCT The Downsides of Raising Money for Your Startup image_funding_e1336740951768
Funding - A client said to me last week that if I was so against startups raising capital from investors, why did I always blog and tweet about pitching investors. Fair point, made in response to my attempt to encourage him to bootstrap rather...
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Funding - Most sales and investor pitches are dull, uninspiring and lose their audiences’ attention within the first few minutes. If the audience doesn’t suffer “death by PowerPoint,” they are “murdered by monotony” at the hands of a...

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