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Maxim Wheatley

Maxim Wheatley is a recent graduate of Georgetown University, having studied Cognitive Science & Psychology. He is currently working to become an iOS development guru. His interests center around startups and new ventures, he has already been involved in three different startups, and started two small businesses before he graduated college. Currently based in Washington, DC, Maxim is always interested in talking about ideas and opportunities wherever they might be.

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Numbers And Finance
Advice - When it comes to venture capital investment, there’s some confusing terminology that gets thrown around with some equally mercurial mathematics - sometimes these calculations remain a mystery to even the sharpest of founders. The...
media distribution
Advertising - Forty years ago if you had media to publish, your choices were fairly simple: print, television, or radio (for simplicity.) Narrowing down a content strategy was a matter of selecting a particular outlet (channel, publication, station...
venture_capital_nyc
Advice - Venture Capital and Venture Capitalists, colloquially referred to as “VCs” are vital players in the world of startups and entrepreneurship. There’s a lot that founders don’t think about when it comes to venture capital, and a...
selfish
Advice - The days of “Mad Men” style advertising are largely a thing of the past. The entire paradigm of marketing and brand-building has changed with the prevalence and pervasiveness of social media and rapid information exchange. This...
URL
Advice - If you use Twitter or follow other content-based social media, chances are high that you have seen a shortened URL at some point. Shortened URLs serve a few purposes: it’s easier to track sharing and click-throughs, take up less...
Will DDOS Attacks Become Obsolete
Tech - Amazon announced a considerable decrease in cost for some of their web services further decreasing the cost of running a website or web-based business. As the cost of server space and other web services drop precipitously it begs the...
Mobile Advertising Here Be Dragons
Advertising - I’ve been very torn when it comes to assessing the quality and validity of mobile advertisements. While they’ve proliferated quickly, and often claim to have high efficacy, it is important to consider their weaknesses when picking...
Marketing Strategy
Advice - There is a fine line to walk when it comes to positioning your company within its market. When your segment focus is too broad, you risk wasting marketing budget. Feeling too “general”, your branding and imaging will not appeal...
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Advice - Samurai culture was formulated around the Bushido, or “The Way of the Samurai” a unique combination of philosophy, spirituality, and practical lessons. It later became popularized by Nitobe Inazo in the 1800s. The Samurai were an...
bitcoin
Resources - Part I. Introduction Commerce on the internet relies nearly entirely on real-world financial institutions to serve as third parties to process electronic payments. The non-physical nature of the internet makes it nearly impossible...
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Cool Tech - When Apple debuted the “App Store”, the notion of an independent developer building, deploying, and profiting from their own application on such a huge market seemed farfetched. However, since that day, both Apple and Android have...
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Business - I often loathe and am hesitant to use anything that feels like a “buzzword,” but the often discussed “lean startup” has some real validity. The “lean startup” is really just a marketable description put forward by Eric...
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AlleyTalk - With Title II of the JOBS Act having been enacted this week, there are some significant changes happening in the world of startup fundraising and investing. The opening up for general solicitation means that now companies can...
failure
Advice - Assumptions - We’ve all made them from time to time, and sometimes they can be harmful. Nowhere is this truer than in developing a business. When it comes to taking an idea to prototype, and then from prototype to product, there is...
startup_marketing
Advice - Marketing a startup efficiently is vital -- I doubt this notion requires much convincing. Ensuring that user acquisition costs are effective and profitable will practically determine whether or not a company succeeds or fails. A...
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Advice - Building great software, regardless of the goal, industry, and cost, requires that the interface be slick, simple, and intuitive. Carefully designing a terrific UI flow is central to making a product that people will want to use, and...

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