Nataliya Makulova

Nataliya is a fashion-tech professional with vast experience in sales, fashion brand strategy & development, customization, production and merchandising.

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Fashion - From the past 2 parts of this article series, we have learned that the industry has acknowledged that a revolution in fashion production needs to take place. The feasibility of mass customization and on-demand production is possible...
Business -Any successful fashion brand carefully listens to what its customer wants and tries to meet demand quickly with either well-planned inventory or just in time production, fulfilled through their own e-commerce channel. Many...
Business -Over a month ago, at FIT’s fashion merchandising management (now fashion business management) program’s Annual Alumni event, all I heard from the keynote speaker and the attendants — professors and the former students — was...