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Roger Wu

Roger Wu is co-founder of Cooperatize, an advertising platform for sponsored content. Previously, he founded Klickable.tv, an interactive video platform and was part of the founding team at Bloomberg Law.

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MakingNativeAdvertisingWorkforYouImageCJ
Advertising - We’ve heard all the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights like Time Magazine, the New York Times, and the Washington Post have already announced...
user clicks tracking
Advertising - Sales funnels are longer. Information is noisier. Attentions spans are shorter. The glut of data and “Paradox of Choice” cause people to leave a video or webpage after less than 10 seconds.  The “Netflix Effect” forces...
business accepting bitcoin
AlleyTalk - Our company is now accepting Bitcoin as a valid form of payment and will soon be offering our publishers a Bitcoin payout if they desire. While the future of Bitcoin is still undecided, we did our research and decided to accept them...
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Advice - We’ve seen it too many times.  Someone tweets something in poor taste, the Internet gets wind of it, and soon this person’s online reputation is destroyed (ranging from fired to fined to shamed).  The Internet enables mob...
press releases
Advice - Ever notice the same business articles show up in your feed over and over again? What is your competitor doing that you are not that gets their article shared all over the place? And why does everyone tell you that virality is based...
Follower Ratio
Advice - There’s been a lot of debate in the Twitter-sphere about who to follow or not follow in managing your brand. Some experts advocate following everyone that follows them. Others selectively follow; others just don’t follow anyone...
judgement
Advice - The best companies focus on product, and in today’s startup world, we focus a lot on product. Steve Jobs built products doing zero market research. Henry Ford famously (and controversially) said that his customers, if asked, would...
money
Advice - While raising outside capital is not the only way to obtain financing for a startup, it seems to be the preferred method for new technologies where revenue or a business model is unclear. A common trend is emerging: more often than...
nysf
Business - Roger Wu, founder of Cooperatize, shares a numerical perspective in the New York vs San Fransisco debate.   This follows last week's article - Why New York Will Give Silicon Valley a Run for Its Money. Why would anyone ever start a...

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