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Roger Wu

Roger Wu is co-founder of Cooperatize, an advertising platform for sponsored content. Previously, he founded Klickable.tv, an interactive video platform and was part of the founding team at Bloomberg Law.

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Advertising - Storytelling is a tool that small companies can use against their bigger, deeper pocketed competitors. Small businesses, startups, and entrepreneurs can tell powerful stories that drive recall, emotion, and character that can lead to...
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Advice - We’ve heard about the power of community.  New book deals are contingent on number of Twitter followers, startups tap into existing communities to get those crucial first users, and marketers utilize communities to test new...
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Advice - I heard Peter Thiel speak at Columbia University recently about his new book Zero to One: Notes on Startups, or How to Build the Future. Thiel discussed factors that make businesses successful and focused on the importance of...
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Advertising - “The Reports of My Death Were Greatly Exaggerated” - Advertising (2025) TiVo, AdBlock, banner blindness, viewability and bots have all reportedly killed me. Consumers spoke and wanted me to go away. It’s quite sad that having...
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Advertising - Native advertising’s recent hype has contributed to its growing footprint from in-feed advertising to promoted search results to sponsored content.  Most of these newly categorized ad units are monetized using common online...
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Advertising - How do you know when a company stops being a startup and has become an established company? Established companies advertise in “traditional” means: television, print, outdoor, etc. While startups would love to have this massive...
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Advice - I’m fortunate enough to have both a degree in computer science and a degree in business; it’s like being a Swiss army knife: you can build products and sell them too.  In the early stages of a business, you need more than a...
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Advertising - We’ve heard all the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights like Time Magazine, the New York Times, and the Washington Post have already announced...
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Advertising - Sales funnels are longer. Information is noisier. Attentions spans are shorter. The glut of data and “Paradox of Choice” cause people to leave a video or webpage after less than 10 seconds.  The “Netflix Effect” forces...
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AlleyTalk - Our company is now accepting Bitcoin as a valid form of payment and will soon be offering our publishers a Bitcoin payout if they desire. While the future of Bitcoin is still undecided, we did our research and decided to accept them...
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Advice - We’ve seen it too many times.  Someone tweets something in poor taste, the Internet gets wind of it, and soon this person’s online reputation is destroyed (ranging from fired to fined to shamed).  The Internet enables mob...
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Advice - Ever notice the same business articles show up in your feed over and over again? What is your competitor doing that you are not that gets their article shared all over the place? And why does everyone tell you that virality is based...
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Advice - There’s been a lot of debate in the Twitter-sphere about who to follow or not follow in managing your brand. Some experts advocate following everyone that follows them. Others selectively follow; others just don’t follow anyone...
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Advice - The best companies focus on product, and in today’s startup world, we focus a lot on product. Steve Jobs built products doing zero market research. Henry Ford famously (and controversially) said that his customers, if asked, would...
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Advice - While raising outside capital is not the only way to obtain financing for a startup, it seems to be the preferred method for new technologies where revenue or a business model is unclear. A common trend is emerging: more often than...
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Business - Roger Wu, founder of Cooperatize, shares a numerical perspective in the New York vs San Fransisco debate.   This follows last week's article - Why New York Will Give Silicon Valley a Run for Its Money.Why would anyone ever start a...