Take user feedback to heart, even if it’s not what you wanted to hear. As a strategist, my goal has always been to know my customer and extract what “must haves” matters to them. This means: Search for real audience insights and opportunities to ensure all is known about the consumer, brand, category, project, etc. […]
Ryan Stoner is a serial entrepreneur and brand strategy and marketing leader. He is currently the Group Strategy Director at Phenomenon.