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Sindhya Valloppillil

Sindhya is the founder & CEO of HELIX, a new, soon-to-be launched ecommerce men’s grooming & lifestyle brand. Prior to HELIX, Sindhya was the Global Brand Manager at ZIRH Skincare, where she helped lead its successful exit to P&G in 2009. While at ZIRH, she was credited with creating and launching 3 brands,​ award-winning products and best-selling products. She has won many industry awards for her innovative work including the coveted CEW Beauty Award in 2009; it is the highest honor in the industry. Prior to ZIRH, she worked at L’Oreal USA, L Brands & Neutrogena Cosmetics in various roles including Marketing, Global Brand Image, Product Development and Innovations.

​She is also an Adjunct Marketing Professor at Berkeley College and Guest Lecturer at Fashion Institute of Technology. Sindhya graduated with honors from the Global Fashion Management Masters program, a joint program with Fashion Institute of Technology in New York, Institut Francais de la Mode in Paris and Hong Kong Polytechnical Institute. Additionally, she has an undergraduate degree in Fashion Merchandising Management from FIT. Her​ writing about the consumer startup world has been published in Yahoo Finance, ​Business Insider, Business of Fashion, Pando Daily, and AlleyWatch. ​

Connect with Sindhya



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Op-ED - This week’s episode of HBO’s Silicon Valley show ‪used the term #‎brainrape.* Brainrape refers to when an angel or VC feigns interest in investing in your startup, only to get access to your startup's proprietary information....
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AlleyTalk - Ed. Note: The opinions, beliefs and viewpoints expressed by the contributor do not necessarily reflect the opinions, beliefs, and viewpoints of this publication.   The breadth of the AlleyWatch contributor network is a key strength...
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Funding - “The game taught me the game. And it didn’t spare the rod while teaching.”  - Jesse Livermore  There’s a new bully in town. And I guess that’s me at least according to a VC who emailed me recently to complain...
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AlleyTalk - Is there a fundamental flaw in the application of the subscription model to consumer commerce start-ups with physical goods like fashion and CPG (consumer packaged goods) companies?   There are some terrific consumer...
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Funding - “Running a start-up is like being punched in the face repeatedly, but working for a large company is like being waterboarded.” - Paul Graham, co-founder of Y CombinatorJust as product managers leave Facebook, Apple, Google...
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AlleyTalk -VCs think my boobs need an algorithm. My boobs don’t need an algorithm. If that’s not enough, VCs also think that women need bra subscriptions. They gave $2M in seed funding to True & Co., an e-commerce bra company with...