Quantcast
AlleyWatch Daily Pulse Email   

Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Connect with Steve



7214600922_a614deb714_k
Advertising - Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous...
4377329715_57b806b610_z
Advice - Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that’s true of every human on the planet. Getting people to adopt new things and new ways of doing things...
7566910740_8c2fc90b7a_z
Advice - I have become fairly accustomed to analyzing the behavior of our customers' brand advocates in order to better serve our clients and develop our own Best Practices. Plus, it's just interesting to understand what motivates people to do...
Bulging Boobs Cause MTA to Revisit Advertising Standards Image 1 DK
Advertising - Following the recent launch of a New York Metropolitan Transit Authority campaign for a Queens-based plastic surgeon, Howard Glaser, an aide to New York Governor Cuomo issued a stern letter to the MTA urging the authority to revisit its...
8349813819_c140beb448_z
Advertising - These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their company, products and services via a variety of platforms including digital ads and social media...
1878611309_906621bc0e_z
Advertising - Movie critics are a tough bunch. They rarely, if ever, are impressed with "movie magic" such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save...
Heres Why You Should Crowdsource Lead Generation
Advice - Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or services was "in market," one of your current customers told them about you - in a very positive manner. Talk about...
5 Content Marketing Strategies to Guarantee Success
Advertising - Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company's...
How the Ubiquity of Big Data is Dramatically Changing Marketing
Advertising - "Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle...
Moovd Enables Marketers to Create Video For the Price of a Gourmet Sandwich
Advertising - Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we, but we can bet it cost several tens of thousands. And only a handful of marketers will ever be able to afford to produce a spot like...
Programmatic-Buying
Advertising - Media Buying has grown tremendously in the past few years. As the ecosystem continues to expand, systems are becoming even more complex and difficult to understand for both agencies and advertisers. In the not so distant past, media...
sxsw agency
Advertising - The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), that the backlash has gone into full swing. Several years ago (maybe 2010) when I saw Pepsi erect that gigantic...
social_marketing
Advertising - If the Internet revolutionized the notion of commerce in America, then the rise of social media revolutionized how goods and services are marketed. Not so long ago, social media was the next great frontier in marketing. Today, that...
brand advocates
Advertising - More and more companies are implementing strategies and systems to leverage influencers to become marketing and brand allies, with great success. Whether it is through content marketing, social media or word of mouth, oftentimes...
Screenshot 2014-02-14 00.29.28
Advertising - I don't know. Maybe it's just us but when brands get involved in the personal moments of people's personal lives—like a soldier returning home—it rubs us the wrong way. Yes, when most brands do it, it's out of the goodness of the...
lucas_has_dreams
Advertising - If you're in New York, perhaps you've seen the out-of-home campaign for Venmo, an app that makes it easy to send money to a friend. It features Lucas (who actually works at Venmo) staring off into space with copy that doesn't say...

You are seconds away from signing up for the hottest list in Silicon Alley!

Don't miss any of the stories shaping entrepreneurship. Sign up today.