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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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Advertising - Welcome to the social era where your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and...
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Advice - Are you planning an event? Are you a marketing event planner? Did your boss just ask you to organize a one-day conference, and the closest thing you've ever planned was a trip to the grocery store? Fear not. Formstack, a company that...
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Advice - Here's something a bit different. This contributed article is written by Valerie Woo, Executive Creative Director of The Woo. It's her take on the delicate balance between being both an advertiser whose constantly on the job and a...
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Advertising - "It takes money to make money." You can bet that phrase originated with an investment banker, not an entrepreneur. If you're passionate about building a successful business, it's possible to do so with little or no capital--as long as...
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Advertising - Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT Sloan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known...
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Advertising - Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous...
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Advice - Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that’s true of every human on the planet. Getting people to adopt new things and new ways of doing things...
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Advice - I have become fairly accustomed to analyzing the behavior of our customers' brand advocates in order to better serve our clients and develop our own Best Practices. Plus, it's just interesting to understand what motivates people to do...
Bulging Boobs Cause MTA to Revisit Advertising Standards Image 1 DK
Advertising - Following the recent launch of a New York Metropolitan Transit Authority campaign for a Queens-based plastic surgeon, Howard Glaser, an aide to New York Governor Cuomo issued a stern letter to the MTA urging the authority to revisit its...
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Advertising - These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their company, products and services via a variety of platforms including digital ads and social media...
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Advertising - Movie critics are a tough bunch. They rarely, if ever, are impressed with "movie magic" such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save...
Heres Why You Should Crowdsource Lead Generation
Advice - Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or services was "in market," one of your current customers told them about you - in a very positive manner. Talk about...
5 Content Marketing Strategies to Guarantee Success
Advertising - Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company's...
How the Ubiquity of Big Data is Dramatically Changing Marketing
Advertising - "Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle...
Moovd Enables Marketers to Create Video For the Price of a Gourmet Sandwich
Advertising - Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we, but we can bet it cost several tens of thousands. And only a handful of marketers will ever be able to afford to produce a spot like...
Programmatic-Buying
Advertising - Media Buying has grown tremendously in the past few years. As the ecosystem continues to expand, systems are becoming even more complex and difficult to understand for both agencies and advertisers. In the not so distant past, media...

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