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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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Advertising - Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60...
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Advertising - Instagram is undoubtedly one of the most influential social networks available in today's social landscape. With over 200 million users sharing upwards of 20 billion photos, the mobile platform is fertile ground for brands looking to...
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Advertising - Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there's an element within a...
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Advice - Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old...
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Advertising - Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to...
How to Convert Fans into a Selling Machine for Your Brand
Advice - There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever. Until recently,...
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Advertising - From the crazy folks at Toronto-based john st.—the ones who brought us Catvertising and Exfeariential–comes Reactvertising, a whole new kind of real-time marketing. The video is a hilarious send up of the industry's obsession...
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Advertising - A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown, and jewelry to photo packages and honeymoon travel,...
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Advertising - We conducted an informal survey with our native advertising clients at MGID, and one hundred percent of our advertisers said that "publisher's quality" was the most important component for effective native advertising. Hexagram...
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Advertising - A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown, and jewelry to photo packages and honeymoon travel,...
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Advertising - Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile. At first you may freak and...
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Advertising - Here's an infographic from UK agency, Oomph, that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not. Take a look: Reprinted by...
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Advertising - This is, by far, one of the craziest ads we have ever seen. It's for Austrian delivery service Media Markt and we are drawn into a world in which, well, everything is upside down. People walk on their hands and eat with their feet. And...
7 Ways Marketers Can Use Mobile to Tap Into Peoples Digital Home on the Range
Advertising - In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and...
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Advertising - What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can...
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Advice - The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou...

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