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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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Heres Why You Should Crowdsource Lead Generation
Advice - Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or services was "in market," one of your current customers told them about you - in a very positive manner. Talk about...
5 Content Marketing Strategies to Guarantee Success
Advertising - Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company's...
How the Ubiquity of Big Data is Dramatically Changing Marketing
Advertising - "Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle...
Moovd Enables Marketers to Create Video For the Price of a Gourmet Sandwich
Advertising - Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we, but we can bet it cost several tens of thousands. And only a handful of marketers will ever be able to afford to produce a spot like...
Programmatic-Buying
Advertising - Media Buying has grown tremendously in the past few years. As the ecosystem continues to expand, systems are becoming even more complex and difficult to understand for both agencies and advertisers. In the not so distant past, media...
sxsw agency
Advertising - The handwringing has begun. No sooner were we all a twitter over marketers taking over SXSW (myself included), that the backlash has gone into full swing. Several years ago (maybe 2010) when I saw Pepsi erect that gigantic...
social_marketing
Advertising - If the Internet revolutionized the notion of commerce in America, then the rise of social media revolutionized how goods and services are marketed. Not so long ago, social media was the next great frontier in marketing. Today, that...
brand advocates
Advertising - More and more companies are implementing strategies and systems to leverage influencers to become marketing and brand allies, with great success. Whether it is through content marketing, social media or word of mouth, oftentimes...
Screenshot 2014-02-14 00.29.28
Advertising - I don't know. Maybe it's just us but when brands get involved in the personal moments of people's personal lives—like a soldier returning home—it rubs us the wrong way. Yes, when most brands do it, it's out of the goodness of the...
lucas_has_dreams
Advertising - If you're in New York, perhaps you've seen the out-of-home campaign for Venmo, an app that makes it easy to send money to a friend. It features Lucas (who actually works at Venmo) staring off into space with copy that doesn't say...
influencer marketing
Advice - There's been a lot of talk about social media influence and its role in the new consumer decision journey. Big brands are not only buying into the concept of leveraging people with influence, but are spending serious money. From...
brand advocacy
Advertising - No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they've got a no-fail brand advocacy marketing strategy. The development of brand advocacy...
crystal ball
Advertising - Up for some crystal balling? We reached out to several industry creative and strategy types to share with us what they see on the horizon for 2014. What will we see? Some predictable stuff like the continued growth of mobile and...
Creepy Bar Scene
Big Data - If you ever need to explain big data to someone and demonstrate how powerful it can be in advancing a cause, be sure to point them to this Girls Are Assholes video. A guy seemingly with access to some kind of big data warehouse, has...
un autocomplete
AlleyTalk -   By now,  you've all seen the UN Women campaign that used Google Search's autocomplete feature to indicate how pervasive discrimination against women is in the world. Actual Google searches for "women should" were auto-completed...
uniting
AlleyTalk - What do we mean and understand by the term "social good"? This is the first question brands must ask themselves before incorporating social good into their business model. It is not a homogenous and neatly defined entity. Rather,...

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