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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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Advertising - Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to...
How to Convert Fans into a Selling Machine for Your Brand
Advice - There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever. Until recently,...
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Advertising - From the crazy folks at Toronto-based john st.—the ones who brought us Catvertising and Exfeariential–comes Reactvertising, a whole new kind of real-time marketing. The video is a hilarious send up of the industry's obsession...
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Advertising - A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown, and jewelry to photo packages and honeymoon travel,...
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Advertising - We conducted an informal survey with our native advertising clients at MGID, and one hundred percent of our advertisers said that "publisher's quality" was the most important component for effective native advertising. Hexagram...
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Advertising - A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown, and jewelry to photo packages and honeymoon travel,...
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Advertising - Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile. At first you may freak and...
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Advertising - Here's an infographic from UK agency, Oomph, that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not. Take a look: Reprinted by...
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Advertising - This is, by far, one of the craziest ads we have ever seen. It's for Austrian delivery service Media Markt and we are drawn into a world in which, well, everything is upside down. People walk on their hands and eat with their feet. And...
7 Ways Marketers Can Use Mobile to Tap Into Peoples Digital Home on the Range
Advertising - In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and...
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Advertising - What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can...
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Advice - The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou...
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#NYCTech - Did you read that headline? Will you tweet it? Will you share it on Facebook? Maybe LinkedIn? Oh and how about on Ello? Oh yea. Ello. Everyone's on Ello this week, right? Oh wait, you're not? Loser. OK, just kidding. You're actually...
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Lifestyle - In a strange feat of, it would seem, boredom, MRY copywriter Sam Bartos has decided he will go one month eating only what he can find in his agency's office. And he's chronicling the whole thing on a blog called Adult Food Finder....
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Advice - Content marketing is a powerful way to get your audience's attention and build trust. It might seem difficult to get started but it's pretty easy to grasp once it is broken down into a few steps. If you are struggling, just remember...
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Advertising - Welcome to the social era where your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and...

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