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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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Advice - Social media is a tremendous driver for business growth, everybody knows that. But there's this little problem of saturation with this media, or rather, with the Internet itself. There's too much information out there. Too many...
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Advertising - In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for...
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Advertising - Yeah, yeah, yeah, we get that this ad for the Samsung POWERbot vacuum cleaner, basically a Roomba made by Samsung is supposed to be ridiculously over the top. And it is. But, seriously?This is like a Verizon ad with a dad who...
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Advertising - Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of...
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Advertising - Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that's often fraught with friction and discord. Yet at the same time, there’s cohesion and...
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Advertising - OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes.While not as gut-wrenching as previous efforts, the story of a little boy who aspires...
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Advertising - Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60...
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Advertising - Instagram is undoubtedly one of the most influential social networks available in today's social landscape. With over 200 million users sharing upwards of 20 billion photos, the mobile platform is fertile ground for brands looking to...
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Advertising - Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there's an element within a...
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Advice - Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old...
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Advertising - Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful.1) Native Ads Are What the Industry Was Anticipating.According to...
How to Convert Fans into a Selling Machine for Your Brand
Advice - There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever.Until recently,...
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Advertising - From the crazy folks at Toronto-based john st.—the ones who brought us Catvertising and Exfeariential–comes Reactvertising, a whole new kind of real-time marketing.The video is a hilarious send up of the industry's obsession...
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Advertising - A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown, and jewelry to photo packages and honeymoon travel,...
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Advertising - We conducted an informal survey with our native advertising clients at MGID, and one hundred percent of our advertisers said that "publisher's quality" was the most important component for effective native advertising.Hexagram...
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Advertising - A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown, and jewelry to photo packages and honeymoon travel,...