Quantcast

Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Connect with Steve



Photo and thumbnail
Advertising -Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that’s true of every human on the planet. Getting people to adopt new things and new ways of doing things...
TV PHOTO_HL
Advertising -As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every weekDespite what the advertising industry rumblings might...
How To Revive Your Brand's Instagram Strategy In 4 Simple Steps4_EG
Tech -Instagram, it's been around, but brands are just beginning to climb on board. Brands know they need it and yet many aren't entirely sure how to improve their social media game as competition stiffens with more and more brands...
adcampaigning
Advice -In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve targeting, tracking and customer engagement.With mobile commerce growing...
omni-channel-thumb
Advertising -It wasn't too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on...
website
Advice -The entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashioned -yet, incredibly important- thing called a website? Have you dusted it for cobwebs...
secretweapon2
Advice -As a startup, you may not be able to afford a full-time, dedicated PR team quite yet, so you opt for contractors, outsourced agencies, or part-time PR pros. There is some great ad-hoc talent out there that you can add into the...
16033958652_fffd11d24a_b
Advice - Influencer marketing is becoming a standard in brand marketing strategies, as more brands are beginning to see it as a viable consumer acquisition channel, with low costs and strong returns. Brands are also realizing how influencer...
SONY DSC
Advice - If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions don't require any investment other than time. Here are 12 tips that can help you achieve as...
2604954713_9c0859548d_b
Advertising - Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that’s true of every human on the planet. Getting people to adopt new things and new ways of doing things...
SXSW-2015-thumb
-   It's sort of passé to talk about how much SXSW has changed over the years because, well, it has and there's no going back. If you feel the need to reminisce or wallow in the past, you can...
9285812653_8e73e60e34_k
Advertising - The social networking mogul Facebook took over the video startup QuickFire. The acquisition was officially announced on the QuickFire website. In case you missed it, here are the details and what we know so far.What is...
Image
Advertising - There's not much more to say about this work from creative agency Langland that was already said in the headline. Other than it's aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test...
Image
Advertising - Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness.Typically, the job of...
5440728270_2187f2fb90_z
Advice - Social media is a tremendous driver for business growth, everybody knows that. But there's this little problem of saturation with this media, or rather, with the Internet itself. There's too much information out there. Too many...
6942946312_4653919368_z
Advertising - In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for...