For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word. We all seek to gain maximum value and exposure with limited budgets. Cultivating brand advocates who are excited to share their experience with you can be a low-cost, high-return marketing strategy. Essentially, a brand advocate is someone who enjoys […]
Tracy Foster is the founder of ONA (pronounced ō’na), an emerging company that designs and sells fine camera bags and accessories for photographers. Tracy launched ONA in June 2010.