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adcampaigning
Advice - In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve targeting, tracking and customer engagement.With mobile commerce growing...
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Advice -  Traditional business intelligence and data mining software do a very good job of showing you where you’ve been. By contrast, predictive analytics use data patterns to make forward-looking predictions that guide you to where you...
Persado FITA
#NYCTech - It is said that the average social media consumer reads 54,000 words a day and comprised in this are overt and covert messages that hit us right in the subconscious. So if we want to have an influence on these 54K words, we need to...
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Analytics - Google’s AlphaGo computer software beat South Korean Go champion Lee Sedol recently in the first of a five-game match between human and computer at the ancient Chinese board game.
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Analytics -  //IPhones, Tablets and FitBits are examples of technology late adopters are slow to embrace. Charlie Wells joins Lunch Break with Tanya Rivero and discusses reasons why they wait to buy new gadgets and how companies market to them.
mParticle_FITA
#NYCTech -  If you want to know what to sell your first step is to get data on your potential buyers. But where do you get such valuable information? The answer is mParticle. With the ability to collect data from mobile users, they...
Sisense_FITA
#NYCTech -  With new analytics software coming out every few months we need a new way to separate the good from the great. One way is to look at traction and another is to look at how user friendly it is. At Sisense, they get a big check mark...
SmartAsset_LITA
#NYCTech -  Good advice is tough to come by and when everything is on the line, you cannot afford a bad advice. In these circumstances if you don’t want to pay someone to do the research for you, you may just have to go with your gut…unless...
GetIntent_LITA
#NYCTech -  With traditional online display marketing not doing the trick, and CPM model not understanding the value of individual ads, it’s time to become receptive to the Real Time Bidding (RTB) market. GetIntent, providing clear access to...
dextro
#NYCTech -   While search-bars are a great convenience we don't appreciate enough, a new age of searching based on a more sophisticated analysis platform is coming to make the search-bar better than ever. Dextro, making videos searchable...
LYNX
#NYCTech -  You shouldn’t have to search your Youtube history, old Facebook messages, or even go back into old email accounts just to find a video you watched 5 years ago. You should have every notable video, article, and gif at your disposal...
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#NYCTech -  1010data, the Big Data analytics platform has just been acquired by Advance/Newhouse for $500M. Already providing service to over 750 of the biggest retail and manufacturing companies, the acquisition will provide 1010data the...
business
Analytics -  A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing exponentially each year. It’s enough to drown any business which tries to fight it or ignore it, and it’s an...
Data Tsunami for Startups
Advice -  A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing exponentially each year. It’s enough to drown any business which tries to fight it or ignore it, and it’s an...
Take The Stress Out Of Promoting Your Brand
Advertising -  Let’s face it — promoting yourself and your work can be very stressful. I know this because I help people do it everyday and understand how daunting it can seem. You’ve got a great product or service and now you have to promote...
Meant For Conversion
Advice -  There are almost 2 billion mobile users in the world.  For the first time, mobile usage had recently surpassed desktop usage.  By 2020, it is projected that smartphone usage will grow to 4 billion worldwide (Ian...