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PhoneWagon
#NYCTech -  For all the time and energy that goes into your company’s advertising, it would be a shame if you were not tracking which ads worked and which failed. The truth is, most companies are not doing this and end up unnecessarily throwing...
Cubeiq
#NYCTech -  As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information is just as important. Cuebiq, the next generation location...
jen Kern
#NYCTech -  In this day and age, companies live and die by social media and a good team can do wonders for your business. But who is spearheading your social strategy across all channels? If this is an issue for you, Tracx is the solution. It's a...
spongecell_fita
#NYCTech -  Display advertising is taking a larger share of ad spends each.  With this burgeoning market, the use of the right creative is critical.   Spongecell, with their CORE technology, is providing brands the opportunity to target...
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Advice - Most companies I talk to, from pre-product startups to Fortune 500s, are hiring data scientists. They see that data science and machine intelligence will play a key role in the business and in their products, so want to build...
knotch_fita
#NYCTech - More than anything else, the marketing world wants to elicit emotion. The difficult part of this is being able to gauge emotional response of content and figuring out what works. This is where Knotch comes in handy. The provider of...
Krossover_FITA
#NYCTech -  It’s pretty simple; doing well in sports consists of physical skills as well as preparedness. The physical part comes from putting your hours of practice in the gym and field, and the preparation comes from studying the film of...
adcampaigning
Advice - In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve targeting, tracking and customer engagement.With mobile commerce growing...
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Advice -  Traditional business intelligence and data mining software do a very good job of showing you where you’ve been. By contrast, predictive analytics use data patterns to make forward-looking predictions that guide you to where you...
Persado FITA
#NYCTech - It is said that the average social media consumer reads 54,000 words a day and comprised in this are overt and covert messages that hit us right in the subconscious. So if we want to have an influence on these 54K words, we need to...
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Analytics - Google’s AlphaGo computer software beat South Korean Go champion Lee Sedol recently in the first of a five-game match between human and computer at the ancient Chinese board game.
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Analytics -  //IPhones, Tablets and FitBits are examples of technology late adopters are slow to embrace. Charlie Wells joins Lunch Break with Tanya Rivero and discusses reasons why they wait to buy new gadgets and how companies market to them.
mParticle_FITA
#NYCTech -  If you want to know what to sell your first step is to get data on your potential buyers. But where do you get such valuable information? The answer is mParticle. With the ability to collect data from mobile users, they...
Sisense_FITA
#NYCTech -  With new analytics software coming out every few months we need a new way to separate the good from the great. One way is to look at traction and another is to look at how user friendly it is. At Sisense, they get a big check mark...
SmartAsset_LITA
#NYCTech -  Good advice is tough to come by and when everything is on the line, you cannot afford a bad advice. In these circumstances if you don’t want to pay someone to do the research for you, you may just have to go with your gut…unless...
GetIntent_LITA
#NYCTech -  With traditional online display marketing not doing the trick, and CPM model not understanding the value of individual ads, it’s time to become receptive to the Real Time Bidding (RTB) market. GetIntent, providing clear access to...