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Analytics -  The world of healthcare analytics is vast and can encompass a wide range of data that has the incredible potential to tell stories about health and healthcare delivery: right from individual patients to entire populations. Having...
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#NYCTech -  With nearly 2 billion active Facebook users and every marketer vying for these eye balls, you can’t slack on your social media presence and expect results. You need a strategic and memorable marketing mix that can engage users in...
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#NYCTech -  When measuring how effective your company’s video marketing is at converting customers, amount of views are overrated. With the degree of competition for attention that exists today, you cannot just settle for views, you need to...
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#NYCTech -  How many times have you found a great concert or game to attend, only to find out that the event was sold out? While this has happened countless times, what you may not know is that live events are never truly sold out, and Seaters...
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Advice -  Traditional business-intelligence (and data-mining) software does a good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that tell you where to go next....
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#NYCTech -  For all the time and energy that goes into your company’s advertising, it would be a shame if you were not tracking which ads worked and which failed. The truth is, most companies are not doing this and end up unnecessarily throwing...
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#NYCTech -  As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information is just as important. Cuebiq, the next generation location...
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#NYCTech -  In this day and age, companies live and die by social media and a good team can do wonders for your business. But who is spearheading your social strategy across all channels? If this is an issue for you, Tracx is the solution. It's a...
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#NYCTech -  Display advertising is taking a larger share of ad spends each.  With this burgeoning market, the use of the right creative is critical.   Spongecell, with their CORE technology, is providing brands the opportunity to target...
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Advice - Most companies I talk to, from pre-product startups to Fortune 500s, are hiring data scientists. They see that data science and machine intelligence will play a key role in the business and in their products, so want to build...
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#NYCTech - More than anything else, the marketing world wants to elicit emotion. The difficult part of this is being able to gauge emotional response of content and figuring out what works. This is where Knotch comes in handy. The provider of...
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#NYCTech -  It’s pretty simple; doing well in sports consists of physical skills as well as preparedness. The physical part comes from putting your hours of practice in the gym and field, and the preparation comes from studying the film of...
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Advice - In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve targeting, tracking and customer engagement.With mobile commerce growing...
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Advice -  Traditional business intelligence and data mining software do a very good job of showing you where you’ve been. By contrast, predictive analytics use data patterns to make forward-looking predictions that guide you to where you...
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#NYCTech - It is said that the average social media consumer reads 54,000 words a day and comprised in this are overt and covert messages that hit us right in the subconscious. So if we want to have an influence on these 54K words, we need to...
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Analytics - Google’s AlphaGo computer software beat South Korean Go champion Lee Sedol recently in the first of a five-game match between human and computer at the ancient Chinese board game.