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Big Data - Obamacare provides healthcare insurance coverage for all - but is it also collating data on every American citizen?
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Advertising - You may have noticed that over the last few years, the advertisements you see are getting eerily specific. Watch your favorite cable channel, and you might see an ad for a car you’ve been considering or for a restaurant you love to...
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AlleyTalk - NYC Big Apps is a competition that empowers the sharpest minds in tech, design and business to solve the city’s toughest challenges. And the competition in Brooklyn was pretty tough. Industry City hosted the “People’s...
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AlleyTalk - Ask CrowdTwist founder Irving Fain what led StarVest Partners, with investment from earlier backers, including Fairhaven Capital and SoftBank Capital, to write the check, and he gives his team a lot of the credit. Background:...
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Analytics - Few of Facebook’s 1.3 billion users know much about the social network’s Data Science team, but that's changed after reports have come out about a...
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AlleyTalk - Ever notice how there are some things about social that just aren’t really that user friendly? Odd, for a vertical called ‘social.’ Search, for example. Have you ever tried doing a hashtag search across multiple platforms? Sure,...
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Advertising - It seems like it was just last month that we told you about SocialRank and how they help brands to find and reward their best followers. Oh, wait. It was. That was then, this is now. The news this month: not only did the company just...
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Big Data - How we can reduce the effects of Heartbleed next time? For too long we have talked about layers of security but not “walked the walk.” The OpenSSL weakness was a mistake, but mistakes happen, and sometimes they take a long time...
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AlleyTalk - Kinetic Social’s premise is simple: make sense of the world’s social signals by providing clients with a platform that analyzes social context data to find the most effective marketing solutions across social media platforms and...
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Big Data - A tidal wave of valuable data is surging from the Internet and connected devices today, and the volume is growing exponentially each year. It’s enough to drown any business that tries to fight it or ignore it, and it’s an...
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Advertising - These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their company, products and services via a variety of platforms including digital ads and social media...
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Advertising - Silicon Valley's buying spree shows no signs of slowing down. How much importance is being placed on social data? Jon Elvekrog, CEO of social...
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Advertising - When you have clients like Verizon, P&G, Nestle, Kraft, AT&T and Sony… When you’re showing a 300% increase in monthly recurring revenue since 2013… When it’s time to raise your next round so that you can expand into more...
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Advertising - Does the clout you carry across social media really matter? Well, considering that Klout itself was recently acquired for nearly $200 million by Lithium Technologies, it’s safe to say that social clout is alive and well and still...
How the Ubiquity of Big Data is Dramatically Changing Marketing
Advertising - "Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle...
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AlleyTalk - Data collection, data assets, data security, data privacy. The whole thing’s a red hot mess. Consumers worry about how their privacy. Enterprises struggle to understand what data assets they have and how to best create business value...

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