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#NYCTech -  Display advertising is taking a larger share of ad spends each.  With this burgeoning market, the use of the right creative is critical.   Spongecell, with their CORE technology, is providing brands the opportunity to target...
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#NYCTech - The real difference between nightclubs is the experience and experience is often dictated by the manner in which you are treated by the staff. Losing your reservation and not keeping of track of your personal preferences is a...
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#NYCTech - The healthcare debate is raging like never before.  As the debate continues, there will inevitably be a number of changes - so much so that it's often difficult to keep track of all the data at an aggregate level....
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#NYCTech - More than anything else, the marketing world wants to elicit emotion. The difficult part of this is being able to gauge emotional response of content and figuring out what works. This is where Knotch comes in handy. The provider of...
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Big Data - If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority.While an ecommerce experience can be...
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Advice - When you think of Big Data, you think of companies leveraging analytics to predict consumer interests, habits, and buying histories in order to improve the way they market their products or services. However, Big Data isn’t only...
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#NYCTech -  Market research has been around for the ages and with all of the tools you have from collecting data, you should be able to easily figure out actionable insights to solve your company’s problems. Wrong! With mounds of...
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Big Data - There has never been more data in the world than there is today. About 90 percent of it was created in the last two years alone, and another 2.5 quintillion bytes are added every day. And keeping that data accessible and searchable...
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#NYCTech -  It’s pretty simple; doing well in sports consists of physical skills as well as preparedness. The physical part comes from putting your hours of practice in the gym and field, and the preparation comes from studying the film of...
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Big Data - For people in the Philippines, where the majority of citizens don't have bank accounts, companies like Lenddo are using alternative methods to determine if a borrower can pay back loans on time.For people in the Philippines,...
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Analytics - Google’s AlphaGo computer software beat South Korean Go champion Lee Sedol recently in the first of a five-game match between human and computer at the ancient Chinese board game.
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#NYCTech -  If you want to know what to sell your first step is to get data on your potential buyers. But where do you get such valuable information? The answer is mParticle. With the ability to collect data from mobile users, they...
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#NYCTech -  With new analytics software coming out every few months we need a new way to separate the good from the great. One way is to look at traction and another is to look at how user friendly it is. At Sisense, they get a big check mark...
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#NYCTech -  In this post we are talking to Rahul Sidhu, co-founder and CEO of SPIDR, Techstars ’15 company from Los Angeles. 1. What is SPIDR in 140 characters? We transform law enforcement agencies into data-driven police organizations. 2....
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#NYCTech -  Good advice is tough to come by and when everything is on the line, you cannot afford a bad advice. In these circumstances if you don’t want to pay someone to do the research for you, you may just have to go with your gut…unless...
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Advice -  You can never have too much information about your target customer/audience.Data science is one of the biggest trends in business. For many teams, however, the concept remains a black box. Positioned at the intersection of...