How many times have you found a great concert or game to attend, only to find out that the event was sold out? While this has happened countless times, what you may not know is that live events are never truly sold out, and Seaters exists so that you can claim those open seats. With […]
Natural language processing (NLP) has gained traction and seems to be the future of communications with our data. If you need straight forward apps to communicate with your data, check out FriendlyData. The company is integrating human voice and text into your queries to simplify sorting through your data. AlleyWatch chatted with founder and CEO […]
We are now solidly in the era of big data, where computers are capturing the details of everything we do with all our interconnected devices in real time.
As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information is just as important. Cuebiq, the next generation location intelligence software uses mobile sources to give you the most up to date data on potential consumers. […]
Don’t let all the customer data you have available to you get in the way of using it to its fullest marketing potential.
In this day and age, companies live and die by social media and a good team can do wonders for your business. But who is spearheading your social strategy across all channels? If this is an issue for you, Tracx is the solution. It’s a SaaS-based social media management platform that monitors and aggregates all your […]
Display advertising is taking a larger share of ad spends each. With this burgeoning market, the use of the right creative is critical. Spongecell, with their CORE technology, is providing brands the opportunity to target customers in smarter and effective ways with the development of smart creatives. The company uses data to drive the […]
The real difference between nightclubs is the experience and experience is often dictated by the manner in which you are treated by the staff. Losing your reservation and not keeping of track of your personal preferences is a problem that plagues the hospitality industry because of lack of a clear solution. Until SevenRooms – a Front of House CRM […]
The healthcare debate is raging like never before. As the debate continues, there will inevitably be a number of changes – so much so that it’s often difficult to keep track of all the data at an aggregate level. Until Vericred – the data as a service startup that collects data from the top to fuel a number of […]
More than anything else, the marketing world wants to elicit emotion. The difficult part of this is being able to gauge emotional response of content and figuring out what works. This is where Knotch comes in handy. The provider of real time intelligence gives you an easy to digest platform to analyze branded content. With this […]
If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority. While an ecommerce experience can be targeted by immediate signals of context like geolocation, clickstream behaviour, site-searches, cookies and campaign referrals, true personalization relies on data to drive the […]