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#NYCTech -  How do great tech ideas come to be?They often stem from an entrepreneur’s personal experience, from something they’ve encountered in the past and thought, “there has to be a better way!”.The thought process of Mick...
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Advertising - The rise of social media has made it easier than ever for customers to share positive experiences about your business with others. Social media has also made it easier than ever for these customers to express dissatisfaction. As...
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Advertising - US marketers will be putting more spending more money on digital advertising than television by the end of 2016, according to a new report by eMarketer. The market research firm predicts that by the end of this year, US digital ad...
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#NYCTech - Young professionals and entrepreneurs clad in casual, trendy attire like button downs and jeans, maxi dresses and designer sneakers gathered in Soho for the Northside Innovation meetup recently.To commemorate the start of...
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Advertising - As I was beginning to describe what clients should expect from their social media partner, I realized that everything I was writing sounded a lot like being in a long-term relationship. There’s the components of trust, of...
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Fashion - “Enabling technologies” is a term that people rarely use when attempting to tell a grand and seductive story in the fashion world. Companies that create these lower level tech products, also known as General Purpose Technologies...
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Advertising - A few weeks ago, Matt Honan from Wired conducted an experiment. For two days straight, he liked every thing he saw on Facebook—yes, every single post, picture, and status update.So what exactly happens when you “like”...
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#NYCTech -  Do you identify as a student of life? What happens to these students when they eventually have to leave the classroom?  Fluent City steps in so that the learning can continue. With classes on a myriad of topics including French,...
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#NYCTech -  Just when you thought AdTech was finished, one company is showing us that there is always more ground to cover. Beeswax has built the ‘Bidder as a Service’ (BASS) solution for advertisers to easily access RTB exchanges in a...
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Accelerators -  Over the next 14 weeks, our friends at Dreamit will guide 7 EdTech companies through customer introductions, mentorship, and coaching culminating in a two week investor roadshow for their Fall accelerator program. Dreamit has...
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Advertising - Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in his great overview, our ideal client knows their business, understands marketing, and isn’t interested in going...
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#NYCTech -  Over the last 13 weeks, Barclays FinTech Accelerator with Techstars has been grooming 10 companies night and day for demo day under the leadership of Techstars Managing Director Jenny Fielding.  These companies received up to $120K...
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Finance -  When it comes to gold, 2016 has been the year of the unlikely. For the last couple of years, this commodity has not been performing so well. Then, with the New Year, things started looking up. Amid all of the uncertainty across the...
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Advertising - When it comes to social media marketing for small businesses, there are a lot of moving parts. As a business owner you will want to know what exactly we are doing, and what the point is. But getting bogged down in the details will...
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Advice -  Many retired NFL players find their second act in coaching, sports media or small business — not working for a small tech start-up.But former San Francisco 49ers linebacker Patrick Willis wouldn't have it any other way.For...
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Bitcoin - Last summer, JPMorgan Chase lost over 80 million customer records.In 2013, Target lost over 40 million records.These two cyber-attacks alone amount to a stunning 1.2 billion passwords lost.So what can be done to prevent...