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hightower
#NYCTech -Brokers and owners know there is a lot of rules and regulations that need to pass, in order to finalize any sale. Being perpetually on the run does not make this process any easier. Hightower takes the highroad on managing these...
reelio
#NYCTech - People are skipping ads whenever they can. But they don’t skip them because they were done poorly; people don’t watch ads because they are irrelevant to what they want to see. Introducing Reelio, the marketplace for brands,...
NYC Tech Week in Review.001
#NYCTech - It is very rare when it is absolutely clear who will win a given sports matchup. The fact that we never know who is going to win is what makes it exciting to watch and even more exciting to wager on games. numberFire, the premier tool...
FTF
Advertising - Recently at Fashion Tech Forum, the trending piece of advice was to focus on content. By building a voice and a personality through content, your consumer will feel a greater sense of attachment and brand loyalty. Brit Morin...
soldes
Advertising - While you don’t want to go reducing prices at random, every now and then the payoff can be huge. Each customer has a set price they are willing to pay for your product. Unfortunately, it’s rarely the same as the one advertised on...
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Business - Rent the Runway has more than 5 million users, but CEO and co-founder Jennifer Hyman still field calls on the phone. "It's essential to know what your customers are experiencing. All the most sophisticated data in the world, all of...
Sync.cr1
#NYCTech - With digital currency, such as bitcoin, gaining strong support, it is bound to be the future of money. While digital currency is already a large market, it lacks many features which make it the best thing for now. Being able to make...
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#NYCTech - Nowadays, the buzz is all around social media. Every brand wants to know how they can use social media to promote their offerings, go viral, and be seen as an expert in their field. I attended a panel on just that at Engage 2015: The...
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Advertising - News trending on Twitter. Facebook Instant Articles. Snapchat’s Discover. Technology has taken news and the media to a different level for readers and consumers today. No longer do audiences have to wait for the radio, cable TV or...
so you want to be a brand advocate
Advertising - If I had to guess, I’d say you probably have a friend that works for a tech company, or at least know someone at a modern ad agency. I also bet that they are constantly posting photos of their free lunch on Instagram, and your...
User Experience
Advertising - Brands have used Advergames for years. Advergames are video games used for advertising to promote a brand and its message. However, with new technology the costs to use advergames has reduced dramatically, making it accessible for...
Netflix_CL
Advertising - Which is more likely to win the TV battle: CBS or Netflix? In media pundit Michael Wolff's eyes, there isn't any competition between the two, because old media has already crushed new media, primarily because streaming media still...
boy & elephant
Advertising - Storytelling is a tool that small companies can use against their bigger, deeper pocketed competitors. Small businesses, startups, and entrepreneurs can tell powerful stories that drive recall, emotion, and character that can lead to...
plans
Advertising - We all want perfection the first time around. It’s a natural human instinct. Of course, things don’t always work out that way. Businesses rarely nail things directly on the head on their first try at social media. Whether because...
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Advertising - What if Twitter was our actual email client? My friend Whitney makes some interesting points below, and the more I think about it, the more it makes sense.  While messaging apps provide something akin to this, it lacks the more...
Mitchell Reichgut Photo (July 2015)
#NYCTech - In today's connected world mobile advertising is the way to get big. Don’t call up another sleazy dishonest firm, you are going to want to use Jun Group who prides itself on its ethical nature. Although it has been around for years...