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What’s Your Brand Filter
Advertising - Start your company’s culture rightMy friend Brad keeps starting television networks. He’s become great at it. Years ago—when he was launching MTV Canada—he taught me a way to quickly capture a company’s...
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Advertising -  One trend over the past few years in ecommerce and omnichannel companies is the rise of the tech-savvy CMO. Technology drives digital awareness, experience and action. Technology also measures the impact of marketing strategies and...
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Advertising - Language is a fascinating, evolving system. Linguistics, the study of the science of language, is tremendously dynamic, but the rules of language can seem somewhat arbitrary.Who decides what’s grammatically correct in a given...
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#NYCTech - If you’ve ever seen those web apps that record how many letters you have typed on Facebook, you would know that you may have written the equivalent of a few books and have been paid zilch for it. But is being paid for typing on...
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Advertising -  Savvy brands have been taking advantage of the power of social media for years now. We’re now at a point where almost any brand you can think of is on Twitter publishing content for their fans to connect with.Many people...
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#NYCTech -  Do you ever feel like you deserve a little cash from all the work you put into your social media presence? Maybe you don’t expect cash, but a reward, just some sort of fruit for your social labor would be nice. With Sharesi.es this...
4 Easy Steps to Crisis Management on Social Media
Advertising - For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says something bad about my company? What if I miss something a customer says and they get upset?It's okay...
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#NYCTech -  Granted that ‘snail mail’, as the kids call it, is a slower form of getting things done, every American is still checking and reading all of their mail on a daily basis. On top of that, the fact that it’s physical and requires...
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Advertising -  Didn’t make the recent Inbound conference? Here’s a recap of what you missed and why it’s important.The state of marketing has changed, thankfully for the better. I recently was able to enjoy a truly awe-inspiring Inbound...
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Advertising - Being in the business of amassing online ad spaces can be tricky, especially because it is future based. But they say the future becomes less tricky with knowledge of the past. Well, is it true? Was Boris Becker’s first Wimbledon...
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#NYCTech -   It is not enough to just have a library of media to choose from when trying to target your market; you also need to know what the optimal piece of content is for whatever end you are trying to achieve. While...
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Advertising - n the last few weeks, I have seen more fantastic ads shared on social media than usual. I am a sucker for clickbait, so off I go, spending the inevitable three minutes on YouTube that I will never get back.However, I have been...
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#NYCTech -  There’s something to say about the pioneers in a certain field. It shows brilliance and courage among other things, but unfortunately someone comes along and improves on the first product leaving the pioneers in the dust. For CRM...
How to Strengthen Startup SEO—Publish Off-Site Photo
Advertising - Off-site SEO. If you research it online, your head will probably start spinning in about 30 seconds. There is so much written on the subject, so many technical guidelines, and so many recommendations that the average startup company...
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#NYCTech -  Ad-blocking. Algorithm changes. Augmented reality. The marketing universe is riddled with buzzwords and hyperbole, which shouldn’t be so surprising – after all, this is an industry of storytellers. For all of the excitement that...
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Advertising - It wasn't too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on...