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Advertising -  Consider giving away a tool or sharing your knowledge in your next advertising campaign.I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded.Most...
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Advertising - Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of...
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#NYCTech -  Today, I take a look at the 15 largest AdTech startup funding rounds in NYC history using some data from our friends at Crunchbase.   In addition to dollar amount of the round, I have included industry focal point, round type, year...
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Advertising -  As the owner of a digital marketing agency, adapting to change is one of the most important parts of my job description. It’s hard to believe, but just 15 years ago, the majority of American adults reported that they did not use...
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Advertising -  Adtech is a lot like high school, complete with cliques, grades, hormones, unfortunate haircuts, extracurriculars, and after-school activities. While you may have had an older sibling to guide you through those early trauma-inducing...
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#NYCTech -  For all the time and energy that goes into your company’s advertising, it would be a shame if you were not tracking which ads worked and which failed. The truth is, most companies are not doing this and end up unnecessarily throwing...
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Advertising - Many businesses become obsessed with obtaining the lowest COCA (Cost of Customer Acquisition), but depending on your goals, that may not be your optimal COCA. With all factors of a paid advertising campaign remaining constant, costs...
Cubeiq
#NYCTech -  As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information is just as important. Cuebiq, the next generation location...
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#NYCTech -  With smartphone ownership reaching 80%, and the average American spending nearly 2 hours on their smartphone each day, no company should be underestimating the importance of mobile marketing. But as hard as you try, it is difficult to...
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Advertising -  There’s a disconnect between how marketers use social media for clients and how marketers use social media personally.“We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day,...
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Advertising -  A good ranking on Google’s search engine results page is invaluable. This is something that almost every marketer understands and is the reason why companies are constantly fighting to improve their SEO for the coveted top positions...
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#NYCTech -  AI may be eating software but some are reluctant to trust fully automated AI solutions. However in this age of endless data, this will soon change since the only realistic solution is  to offload some of manual tasks using the...
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Advertising -  Do startups need PR firms? It’s a new year, and we’re deep into the parade of 2017 ‘Predictions. If there’s anything PR agency writers have become experts at, it’s regurgitating industry trends into pieces that look to the...
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Advertising - These errors could be trumping your Facebook marketing efforts.There’s no denying that Facebook reach is at an all-time low. According to recent research by reporting firm Locowise, the average organic reach of a brand post is...
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Advertising -  Recently, we talked about MVP, and that it is important for MVP to be actually viable.Viability, as we explained, means ability to live. To be viable the product needs to have enough hooks and feedback loops. But even if you...
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Advertising -  To many small business owners, digital marketing is not so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you have emptied your savings account with no obvious effect on...