Quantcast
AlleyWatch Daily Pulse Email   

2014-10-28 15.53.12
Advertising - To say that Shari Redstone is a force of nature is putting it mildly. You might detect a twinge of a Boston accent, but when she speaks, it’s definitely at a breakneck New York pace. You can almost tell that the cofounder and...
7 Ways Marketers Can Use Mobile to Tap Into Peoples Digital Home on the Range
Advertising - In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and...
Stitched Panorama
Advertising - There is no doubt about it: social media has changed the way advertise The advent of social media marketing introduced new ways to measure return, changes in how advertising uses emotion, and the ability to engage with the target...
bmw_aircraft_carrier-thumb
Advertising - What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can...
IMG_20141009_190837299_HDR
#NYCTech - Brian O'Kelley, the founder of AppNexus, is perhaps one of the most successful Internet entrepreneurs in NYC. Called a visionary and "the king of adtech," by Forbes, O'Kelley is responsible for how modern companies have come to...
social-trifecta
Advertising - Will social agencies become media buyers or will media agencies learn social content strategy? I have been talking about this for over a year and people thought I was crazy. I distinctly remember sitting on the beach in Montauk last...
3956930104_39f9191faf_z
#NYCTech - Did you read that headline? Will you tweet it? Will you share it on Facebook? Maybe LinkedIn? Oh and how about on Ello? Oh yea. Ello. Everyone's on Ello this week, right? Oh wait, you're not? Loser. OK, just kidding. You're actually...
A reflection of Omaha at dawn.
Advertising - On the blog a few weeks ago, we reviewed what a content-only package is good for–and if you missed that post, make sure to give it a read if you still aren’t quite sure about what content marketing even is. For startups and...
14892685406_9a08bb485c_z
Advertising - A few weeks ago, Adrian wrote a post about engagement and social media. In it, he argued that the term "engagement" is a bit of a misnomer in social media; many brands wrongly assume that engagement means success, and accordingly...
ZETTA MOBILE
#NYCTech - ZettaMobile is a location-based, mobile advertising company building easy-to-use solutions for Small Business. The idea is to empower business owners by leveraging technology, without overwhelming them with complicated...
Carte di credito e tastiera
Advertising - When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high...
6804678080_7877acabc4_z
Advertising - Welcome to the social era where your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and...
NYC TECH EVENT GUIDE.002
#NYCTech - New York is a social town. Truth be told, you could go to a tech-related event every night of the week, if you really wanted to – without even trying.  In fact, we did an experiment. We wondered if we literally could attend a...
15 people need to knwo about in nyc advertising
#NYCTech - New York is an advertising town. Always has been, and the way that the AdTech companies here are changing up the game, it may well always will be. And lest we forget, a number of the New York based adtech pioneers of the Web 1.0...
series B rounds.001
#NYCTech - New York is an adtech and ecommerce town edition... Armed with some publicly available data from our friends at CrunchBase, we've broken down the 10 largest Series B rounds of all time in NYC. I have included some additional...
PIXM
#NYCTech - Pixm is an Artificial Intelligence software company on a mission. Actually, two missions: 1. Make the first browser technology that can authenticate visual content in real time. This is designed to make phishing and other forms of...

You are seconds away from signing up for the hottest list in Silicon Alley!

Don't miss any of the stories shaping entrepreneurship. Sign up today.