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Advertising -  According to the Pew Research Center, millennials are the nation's largest living generation. They’re an age bracket that lack a long attention span, and crave experiences, activism, and constant connection. They’re an age group...
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Advertising -  Micro-influencer. Middle-influencer. Brand ambassador. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience.At...
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#NYCTech -  Marketing companies will get into the nitty-gritty details about why they have the best product, but if at the end of the day they aren’t engaging in a meaningful way they are wasting time. With all of the competition that exists in...
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Advertising -  When you start a business, most people think of two things: independence and money. While both are true, there are an infinite number of routes to arrive at Point B.More and more frequently, however, the businesses that succeed...
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Advertising -  Putting out fresh and relevant content is a vital step for business success, helping you to engage customers, boost your search engine ranking, and enhance your overall branding. But given the competition in this space, getting it...
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#NYCTech -  Publishers have a host of data on their users but nothing is done with most of it. Publishers recognize the value of this data but they've had no efficient way to securely monetize and profit from it at scale. Traverse Data provides...
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Advertising -  For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word. We all seek to gain maximum value and exposure with limited budgets. Cultivating brand advocates who are excited to...
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Advertising -  The chief marketing officer (CMO) title is no longer fit for someone who performs a single role with untraceable results. CMOs of the future must be all-in-one professionals, performing the tasks of journalists, programmers and even...
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Advertising -  Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth.Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of...
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#NYCTech -  If you are interested in taking advantage of mobile advertising, you need to make sure you are using the right ad platform. Whether you like it or not mobile experiences are much more intimate and you can’t appeal in the same way...
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#NYCTech -  With nearly 2 billion active Facebook users and every marketer vying for these eye balls, you can’t slack on your social media presence and expect results. You need a strategic and memorable marketing mix that can engage users in...
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#NYCTech -  When measuring how effective your company’s video marketing is at converting customers, amount of views are overrated. With the degree of competition for attention that exists today, you cannot just settle for views, you need to...
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Advertising -  The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend their time steeped in an online environment that is constantly bombarding them with sales copy and advertising....
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#NYCTech - Are you a woman in NYC Tech and interested in participating in this series? Make sure to read the whole article...Much has been said and written about the lack of women in the tech sector, be it as investors (or associates),...
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Advertising -  Consider giving away a tool or sharing your knowledge in your next advertising campaign.I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded.Most...
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#NYCTech -  Today, I take a look at the 15 largest AdTech startup funding rounds in NYC history using some data from our friends at Crunchbase.   In addition to dollar amount of the round, I have included industry focal point, round type, year...