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STORYTELLING PHOTO_HL
Advertising - If there’s one buzzword you’ll hear over and over again when talking to marketers or reading about marketing, it’s “storytelling.” Whether you’re in a high rise boardroom strategizing on the next content marketing...
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Advertising - As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every weekDespite what the advertising industry rumblings might...
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Advertising - When you are marketing a product, there is a host of ways to showcase that product. You could shoot some beautiful photography, or better yet, find a beautiful person to hold your product. You could also style the product in...
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Advertising - A simple, intuitive website is always better than a fancy one that’s hard to understand.To many small business owners, digital marketing isn’t so different from auto maintenance. You go in thinking you need something simple,...
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Advertising - Yesterday in the process of curating articles for an agency client of ours, I came across one of the best marketing articles I’ve read in some time. (Dylan agrees, for what it’s worth).Written for Fast Company by Umair...
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#NYCTech - Surprise surprise, e-commerce is only getting bigger with time, and the sooner you can get your brand connected with retailers, the faster you can get in on what so many other companies are already doing. The solution? RevCascade...
sharing is caring
Advertising - The only thing to do with good advice is to pass it on. It is never of any use to oneself. —Oscar WildeHopefully you tuned in last week for my post on shareable content. Today I’ll be following up that information with...
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#NYCTech -  PSFK organized their outline of “The New Rules of Consumer Engagement” along a “push to pull” pyramid at the recent PSFK 2016 Future of Advertising Conference. At the base level is content representing “push,” with...
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Advertising -  Recently, my friend Doreen asked me to present something about digital at her ad agency’s cultural event titled #UrbanPharming. I chose to pull together a few trends that intersect with digital and social culture.It was super...
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Advertising -  If you spend much time on social platforms like Facebook and Twitter, you’ve probably noticed a trend in the way companies market themselves to you. Instead of broadcasting their message old school megaphone style (“We’ve got...
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Advertising -  There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making...
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#NYCTech -  Digital advertising is a heavily jargon-based industry, and the simplest of concepts can end up sounding complex. Specifically, the rise of header bidding has intrigued many in the industry, but what exactly is header bidding and what...
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Advertising - In November, the New York Times made another move to stay alive in a world that's shifting to digital by running their first ever native print ad.In case you're not familiar, a native ad is an ad that matches the platform it's...
how to drive social engagement for your brand
Advertising - Recently, I wrote about the value of engagement.It seems, in the business world, that the social nature of social media often gets forgotten. But when you really think about it, being “social” is a foundational part of...
What’s Your Brand Filter
Advertising - Start your company’s culture rightMy friend Brad keeps starting television networks. He’s become great at it. Years ago—when he was launching MTV Canada—he taught me a way to quickly capture a company’s...
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Advertising -  One trend over the past few years in ecommerce and omnichannel companies is the rise of the tech-savvy CMO. Technology drives digital awareness, experience and action. Technology also measures the impact of marketing strategies and...