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Advertising - It wasn't too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on...
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#NYCTech -  You’ve learned all about product testing and whether it was from school or the Internet you know that based on who is testing the product and how it is framed can give you completely different results. Well a new...
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Advertising - It’s the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content marketers are looking for insights and trends that will shape the year ahead and help their content stand out.On...
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#NYCTech - It’s April: the season for baseball, flowers in bloom and the digital content NewFronts.To celebrate the upcoming NewFronts, the NY AdTech Group, hosted its semi-annual meetup recently, which featured a panel on programmatic...
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Advertising - Sometimes less traditional forms of marketing just may be your best bet.No matter what kind of business you have, you need more customers, clients, leads, website visitors and/or people walking in the door to at least check...
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Advertising - Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. In fact, only 100 of the 10,000...
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Advertising - We all know that a headline has a lot of sway. A headline can determine whether you choose to read a piece or not. This applies to articles, blog posts and advertisements alike. And as Dylan explains in a recent post, there are...
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#NYCTech - It is said that the average social media consumer reads 54,000 words a day and comprised in this are overt and covert messages that hit us right in the subconscious. So if we want to have an influence on these 54K words, we need to...
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Advertising -  Today, the Chicago Tribune announced some social media ratings for major companies in travel-related industries, as calculated by technology company DataLabs.Although to a certain extent, it can be difficult to rank social media...
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#NYCTech -  An app that pays you $6 a month to display ads on your smartphone's lock screen is preparing to push into Europe.Startup Slidejoy, fresh off the back of a $1.2 million funding round earlier this year, thinks it has the solution to...
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Advertising -  BRITE '16 is a venue for leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies can build and sustain great brands. Participants come to think...
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Advertising -  It looks like we as a society have officially lost it.Why? According to a recent study, a surprising percentage of people cannot tell the difference between a good old-fashioned article and a sponsored piece of “native...
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#NYCTech - NYC’s Media Lab held its second-ever Personalizationpalooza Thursday morning, February 25th, at the Joseph Urban Theater at Hearst Tower, 300 West 57th Street. The half-day event, hosted by Hearst, featured over a dozen speakers...
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Advertising -  Being a social media firm, we clearly understand the importance of social media marketing in today’s world. But for some reason, CFOs, CEOs, and CMOs still need convincing.Even in this digital age, the “C-suite” just don’t...
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Advertising -  If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like...
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Advertising -  Commerce has never been more global than it is today—this is largely because of the significance of the Internet in our daily lives, and the inherently borderless nature of that very Internet. If a company has a website, in some...