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Advertising - Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT Sloan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known...
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Advertising - You may have noticed that over the last few years, the advertisements you see are getting eerily specific. Watch your favorite cable channel, and you might see an ad for a car you’ve been considering or for a restaurant you love to...
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Advertising - Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous...
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Advertising - We know about the conventional ways of geotargeting – directing customers to localized e-stores, showing the right language, currency and shipping options, serving the right catalog for a given zip code, etc. But what about the quirky...
NETCURATE
Advertising - We talk a lot about disruption in this industry, but Netcurate has taken it a step further. With Netcurate, the online magazine has come of age and heads up, purveyors of Social Media and PR: It’s not just about aggregation –...
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Advertising - We’re an industry that loves disruption and let’s face it: most of disruption is about leveling the playing field. That’s what Launch.it - the first free self-publishing platform for PR agencies, brands and startups to launch and...
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Advertising - It seems like it was just last month that we told you about SocialRank and how they help brands to find and reward their best followers. Oh, wait. It was. That was then, this is now. The news this month: not only did the company just...
Bulging Boobs Cause MTA to Revisit Advertising Standards Image 1 DK
Advertising - Following the recent launch of a New York Metropolitan Transit Authority campaign for a Queens-based plastic surgeon, Howard Glaser, an aide to New York Governor Cuomo issued a stern letter to the MTA urging the authority to revisit its...
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Advertising - These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their company, products and services via a variety of platforms including digital ads and social media...
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Advertising - With the Rubicon IPO now in the rear view mirror, Wall Street is finally warming up to the ad tech industry in a way it hasn't since 2007.  Since the start of 2014, ad tech companies like PubMatic and Tubemogul, have already set in...
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Advertising - You’re a major brand manager with big bucks to spend on advertising. You’ve gotten people to like you on Facebook. Great.  You’ve built up your following on Twitter. Good on you! Now that that’s done, how do you keep them...
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Advertising - Movie critics are a tough bunch. They rarely, if ever, are impressed with "movie magic" such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save...
Ad-Based Web
Advertising - In 1989 my father, Peter Sprague, identified that the future called for a commerce model for digital goods. Back then, he was thinking about stock data and Calvin and Hobbes strips delivered to dedicated receivers over radio airwaves....
Q1 2014 Startup Money Flow Report NYC.001
Advertising - Over a billion dollars was invested in New York City Startups in Q1 of 2014.  $1,255,579,433 to be exact.  Analyzing some publicly available data from our friends at CrunchBase, we take a look at the verticals and sectors this...
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Advertising - Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that...
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Advertising - Gaming app makers face a conundrum over how to monetize their product while keeping gamers plugged in. Advertising that rewards players with in-game virtual gifts could be the answer, according to a new study. Developers of free...

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