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#NYCTech -  Do you ever feel like you deserve a little cash from all the work you put into your social media presence? Maybe you don’t expect cash, but a reward, just some sort of fruit for your social labor would be nice. With Sharesi.es this...
4 Easy Steps to Crisis Management on Social Media
Advertising - For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says something bad about my company? What if I miss something a customer says and they get upset?It's okay...
Lewis Gersh
#NYCTech -  Granted that ‘snail mail’, as the kids call it, is a slower form of getting things done, every American is still checking and reading all of their mail on a daily basis. On top of that, the fact that it’s physical and requires...
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Advertising -  Didn’t make the recent Inbound conference? Here’s a recap of what you missed and why it’s important.The state of marketing has changed, thankfully for the better. I recently was able to enjoy a truly awe-inspiring Inbound...
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Advertising - Being in the business of amassing online ad spaces can be tricky, especially because it is future based. But they say the future becomes less tricky with knowledge of the past. Well, is it true? Was Boris Becker’s first Wimbledon...
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#NYCTech -   It is not enough to just have a library of media to choose from when trying to target your market; you also need to know what the optimal piece of content is for whatever end you are trying to achieve. While...
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Advertising - n the last few weeks, I have seen more fantastic ads shared on social media than usual. I am a sucker for clickbait, so off I go, spending the inevitable three minutes on YouTube that I will never get back.However, I have been...
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#NYCTech -  There’s something to say about the pioneers in a certain field. It shows brilliance and courage among other things, but unfortunately someone comes along and improves on the first product leaving the pioneers in the dust. For CRM...
How to Strengthen Startup SEO—Publish Off-Site Photo
Advertising - Off-site SEO. If you research it online, your head will probably start spinning in about 30 seconds. There is so much written on the subject, so many technical guidelines, and so many recommendations that the average startup company...
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#NYCTech -  Ad-blocking. Algorithm changes. Augmented reality. The marketing universe is riddled with buzzwords and hyperbole, which shouldn’t be so surprising – after all, this is an industry of storytellers. For all of the excitement that...
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Advertising - It wasn't too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on...
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#NYCTech -  You’ve learned all about product testing and whether it was from school or the Internet you know that based on who is testing the product and how it is framed can give you completely different results. Well a new...
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Advertising - It’s the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content marketers are looking for insights and trends that will shape the year ahead and help their content stand out.On...
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#NYCTech - It’s April: the season for baseball, flowers in bloom and the digital content NewFronts.To celebrate the upcoming NewFronts, the NY AdTech Group, hosted its semi-annual meetup recently, which featured a panel on programmatic...
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Advertising - Sometimes less traditional forms of marketing just may be your best bet.No matter what kind of business you have, you need more customers, clients, leads, website visitors and/or people walking in the door to at least check...
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Advertising - Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. In fact, only 100 of the 10,000...