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marketingautomation
Advertising -  Though only a small percentage of businesses actually use it, marketing automation will help you maximize your growth — and your profit margins.It’s no secret that the Internet has completely changed the way we do business...
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Advertising -  Today, we use our devices to satisfy our every need. Our friends text us asking us whether we want to try out a new restaurant (communication, on demand) and we look it up on our phones to read its menu (decision-making, on...
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Advertising -  “Realness is an act that you cannot rehearse” — Common, AquariusNo matter what you think of Common’s lyrical dexterity and charisma, if you are given one word to describe him, I’m pretty sure that you will say...
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Advertising -  We’ll be the first to admit it: social media can be overwhelming.New platforms are always emerging and old platforms don’t stay the same for long. There is an overwhelming amount of choices, especially for a newcomer to the...
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#NYCTech -  Display advertising is taking a larger share of ad spends each.  With this burgeoning market, the use of the right creative is critical.   Spongecell, with their CORE technology, is providing brands the opportunity to target...
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Advertising - Your brand is the most valuable aspect of your business — and the most fragile. You are online, so the whole world is watching you and your business. From my experience as a CEO of a digital marketing agency, I have noticed major...
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#NYCTech -  You can lie to yourself and pretend that branding doesn’t make a difference…but you’d be wrong. Branding brings in customers, yet so many do not pay enough attention to it, not dealing with the hassle. It’s time you met Tailor...
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Advertising - Recently, tens of thousands of people flocked to Omaha, Nebraska for “Woodstock for Capitalists,” also known as the Berkshire Hathaway annual shareholder’s meeting.At this year’s event, Warren Buffett and Charlie Munger...
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Advertising - In a business climate that is cutthroat at times, we have often found that collaboration is the secret to success. And, without wanting to sound like a children’s television show, working together has been an asset to strategic...
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Advertising - If you write content for a ‘boring’ industry and you aren’t harnessing the power of comparison to strengthen your storytelling, you’re missing out.Dating back to my days in college researching John Milton’s Paradise...
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Advertising - An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The study lists loan officers and receptionists as the most likely careers to be automated (98 and 96...
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Advertising - Today I want to talk about how to write a blog. Not how to become a blogger, or how to use your blog get a kajillion hits to your site, or how to supplement your income by working from home 4 hours a week. This is for employees of...
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Advertising - "Authoritative." "Accessible." "Professional." "Witty." "Humble." "Interesting."Those are just a few of the many words past clients have used to describe the voice they want (runners up include "intelligent," "confident, but not...
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Advertising - For a lot of clients and potential clients, social media is a mystery. They aren’t exactly sure how or why it works, they’ve just heard that it does, and that’s why they call. Well, it’s not magic. It’s a process and...
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Advertising - Budget cuts, different marketing strategies, mergers, the list goes on: During the years I’ve worked in social media, I’ve heard some pretty good reasons for why companies might choose to no longer invest in social media. (Like,...
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#NYCTech - A long-long time ago, there emerged the first mobile app… And humans from all over the world flocked to see it. Wow! - They exclaimed, looking at this innovative miracle. They could not believe how much fun the app was and...