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Content Marketing Blog_CL
Advertising - With more and more content being created every day, here are a few ways to ensure yours is both original and memorable. Tens of thousands of new blogs are created every day, but that doesn’t mean that all of them are being read or...
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Advertising - Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing...
4 Ways to Take Advantage of the New Age of Marketing
Advertising - It’s time to ditch habits that don’t translate into the digital world. TV, billboard, and print ads were once the gold standard for marketing. Basically, companies pushed their name in front of the masses in an attempt to build...
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Advertising - Being in the business of amassing online ad spaces can be tricky, especially because it is future based. But they say the future becomes less tricky with knowledge of the past. Well, is it true? Was Boris Becker’s first Wimbledon...
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Advertising - A Perfect Marriage of Content with Social and Earned MediaModern marketing is overwhelming and confusing. You have to run your business AND keep track of many new marketing terms and technologies. After all even her...
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Advertising - //Online shoppers are more likely to click and buy products displayed in custom videos over banner ads, according to Joyus founder and chairman Sukhinder Singh Cassidy.
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#NYCTech - Do you ever walk past a random restaurant thinking that you wouldn’t eat there, but if you had a free sample you’d consider it? While this is going on, these restaurants would want nothing more than for you to walk in and try a...
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Advertising - We’ve heard the old guidelines a million times: large, beautiful images, minimal copy, and at least a few hyperlinks to other websites. To acquire blog readers, you must create a perfect storm of great, relevant content with a...
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#NYCTech - Today, I take a look at the 10 companies that have raised the largest  advertising startup funding rounds in New York City in 2015 using some data from our friends at Crunchbase.   In addition to dollar amount, I have included type...
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Advertising - A recent study about B2B web usability from KoMarketing and BuyerZone found that just 20% of respondents indicated that either social media or blogging “definitely” played a part in the discovery process. This is bad news....
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#NYCTech - Simulmedia and the Mobile Marketing Association (MMA) presented a power panel to discuss the face-off between television and mobile advertising channels. Simulmedia is the pioneer and market leader in audience-based advertising on...
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Advertising - Did you know 97% of text messages are opened and read within minutes by the average user? Did you know that only 16% of people will give an app more than two chances if their first experiences were buggy or disappointing? See, mobile...
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Advertising - I’m sure you’ve had the kind of meeting with a perspective new client where you walk in full of ideas and excitement, share your genius in all its detail, only for them to stare back with an element of … hmmm, what’s the word...
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#NYCTech - Are you a creator but unsatisfied with your marketing team? Good news, now you can do it yourself. CoPromote, the social marketing hub for creators has already hit 800,000+ creators and is looking to make an impact on how creators get...
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Advertising - As your marketing shifts from planning to execution, it’s important to structure tests to understand how well your marketing is performing, and to learn from it.  While the old adage “Half of my marketing isn’t working, I just...
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#NYCTech -When the weather changes and you no longer want to go outside just to buy that lotto scratch off ticket, everything seems bleak. With no lotto scratch-offs not all hope is lost. The new app Scratchy is your only solution. Just...