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Advertising -  The chief marketing officer (CMO) title is no longer fit for someone who performs a single role with untraceable results. CMOs of the future must be all-in-one professionals, performing the tasks of journalists, programmers and even...
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Advertising -  Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth.Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of...
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#NYCTech -  If you are interested in taking advantage of mobile advertising, you need to make sure you are using the right ad platform. Whether you like it or not mobile experiences are much more intimate and you can’t appeal in the same way...
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#NYCTech -  With nearly 2 billion active Facebook users and every marketer vying for these eye balls, you can’t slack on your social media presence and expect results. You need a strategic and memorable marketing mix that can engage users in...
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#NYCTech -  When measuring how effective your company’s video marketing is at converting customers, amount of views are overrated. With the degree of competition for attention that exists today, you cannot just settle for views, you need to...
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Advertising -  The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend their time steeped in an online environment that is constantly bombarding them with sales copy and advertising....
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#NYCTech - Are you a woman in NYC Tech and interested in participating in this series? Make sure to read the whole article...Much has been said and written about the lack of women in the tech sector, be it as investors (or associates),...
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Advertising -  Consider giving away a tool or sharing your knowledge in your next advertising campaign.I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded.Most...
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#NYCTech -  Today, I take a look at the 15 largest AdTech startup funding rounds in NYC history using some data from our friends at Crunchbase.   In addition to dollar amount of the round, I have included industry focal point, round type, year...
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Advertising -  As the owner of a digital marketing agency, adapting to change is one of the most important parts of my job description. It’s hard to believe, but just 15 years ago, the majority of American adults reported that they did not use...
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Advertising -  Adtech is a lot like high school, complete with cliques, grades, hormones, unfortunate haircuts, extracurriculars, and after-school activities. While you may have had an older sibling to guide you through those early trauma-inducing...
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#NYCTech -  For all the time and energy that goes into your company’s advertising, it would be a shame if you were not tracking which ads worked and which failed. The truth is, most companies are not doing this and end up unnecessarily throwing...
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Advertising - Many businesses become obsessed with obtaining the lowest COCA (Cost of Customer Acquisition), but depending on your goals, that may not be your optimal COCA. With all factors of a paid advertising campaign remaining constant, costs...
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#NYCTech -  As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is invaluable, and the software you use to get this information is just as important. Cuebiq, the next generation location...
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#NYCTech -  With smartphone ownership reaching 80%, and the average American spending nearly 2 hours on their smartphone each day, no company should be underestimating the importance of mobile marketing. But as hard as you try, it is difficult to...
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Advertising -  There’s a disconnect between how marketers use social media for clients and how marketers use social media personally.“We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day,...