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Advertising - A few weeks ago, Adrian wrote a post about engagement and social media. In it, he argued that the term "engagement" is a bit of a misnomer in social media; many brands wrongly assume that engagement means success, and accordingly...
ZETTA MOBILE
#NYCTech - ZettaMobile is a location-based, mobile advertising company building easy-to-use solutions for Small Business. The idea is to empower business owners by leveraging technology, without overwhelming them with complicated...
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Advertising - When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands vs. retailers, but they do have high...
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Advertising - Welcome to the social era where your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and...
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#NYCTech - New York is a social town. Truth be told, you could go to a tech-related event every night of the week, if you really wanted to – without even trying.  In fact, we did an experiment. We wondered if we literally could attend a...
15 people need to knwo about in nyc advertising
#NYCTech - New York is an advertising town. Always has been, and the way that the AdTech companies here are changing up the game, it may well always will be. And lest we forget, a number of the New York based adtech pioneers of the Web 1.0...
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#NYCTech - New York is an adtech and ecommerce town edition... Armed with some publicly available data from our friends at CrunchBase, we've broken down the 10 largest Series B rounds of all time in NYC. I have included some additional...
PIXM
#NYCTech - Pixm is an Artificial Intelligence software company on a mission. Actually, two missions: 1. Make the first browser technology that can authenticate visual content in real time. This is designed to make phishing and other forms of...
DSTILLERY
#NYCTech - Dstillery is a pioneer in marketing technology that provides the best cross-device audience targeting for brands. The company discovers new ways to create brand value for marketers by extracting signals from the complete customer...
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#NYCTech - This week, we take a look at the state of adverting technology venture capital and early stage funding in NYC, from 2011 to 2014. Analyzing some publicly available data from our friends at CrunchBase, we break down national and NYC...
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Advertising - Foursquare moves search and discovery to the forefront and creates Swarm for friend location stalking. Snapchat introduces a video calling feature (that really puts friends in your face). Vine moves to a web-based YouTube model...
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Advertising - "It takes money to make money." You can bet that phrase originated with an investment banker, not an entrepreneur. If you're passionate about building a successful business, it's possible to do so with little or no capital--as long as...
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Advertising - We’ve heard all the chatter about “Native Advertising,” this year’s “new” advertising format that will save publishing. Heavyweights like Time Magazine, the New York Times, and the Washington Post have already announced...
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Advertising - Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT Sloan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known...
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Advertising - You may have noticed that over the last few years, the advertisements you see are getting eerily specific. Watch your favorite cable channel, and you might see an ad for a car you’ve been considering or for a restaurant you love to...
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Advertising - Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous...

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