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sharing is caring
Advertising - The only thing to do with good advice is to pass it on. It is never of any use to oneself. —Oscar WildeHopefully you tuned in last week for my post on shareable content. Today I’ll be following up that information with...
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#NYCTech -  PSFK organized their outline of “The New Rules of Consumer Engagement” along a “push to pull” pyramid at the recent PSFK 2016 Future of Advertising Conference. At the base level is content representing “push,” with...
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Advertising -  Recently, my friend Doreen asked me to present something about digital at her ad agency’s cultural event titled #UrbanPharming. I chose to pull together a few trends that intersect with digital and social culture.It was super...
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Advertising -  If you spend much time on social platforms like Facebook and Twitter, you’ve probably noticed a trend in the way companies market themselves to you. Instead of broadcasting their message old school megaphone style (“We’ve got...
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Advertising -  There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making...
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#NYCTech -  Digital advertising is a heavily jargon-based industry, and the simplest of concepts can end up sounding complex. Specifically, the rise of header bidding has intrigued many in the industry, but what exactly is header bidding and what...
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Advertising - In November, the New York Times made another move to stay alive in a world that's shifting to digital by running their first ever native print ad.In case you're not familiar, a native ad is an ad that matches the platform it's...
how to drive social engagement for your brand
Advertising - Recently, I wrote about the value of engagement.It seems, in the business world, that the social nature of social media often gets forgotten. But when you really think about it, being “social” is a foundational part of...
What’s Your Brand Filter
Advertising - Start your company’s culture rightMy friend Brad keeps starting television networks. He’s become great at it. Years ago—when he was launching MTV Canada—he taught me a way to quickly capture a company’s...
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Advertising -  One trend over the past few years in ecommerce and omnichannel companies is the rise of the tech-savvy CMO. Technology drives digital awareness, experience and action. Technology also measures the impact of marketing strategies and...
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Advertising - Language is a fascinating, evolving system. Linguistics, the study of the science of language, is tremendously dynamic, but the rules of language can seem somewhat arbitrary.Who decides what’s grammatically correct in a given...
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#NYCTech - If you’ve ever seen those web apps that record how many letters you have typed on Facebook, you would know that you may have written the equivalent of a few books and have been paid zilch for it. But is being paid for typing on...
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Advertising -  Savvy brands have been taking advantage of the power of social media for years now. We’re now at a point where almost any brand you can think of is on Twitter publishing content for their fans to connect with.Many people...
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#NYCTech -  Do you ever feel like you deserve a little cash from all the work you put into your social media presence? Maybe you don’t expect cash, but a reward, just some sort of fruit for your social labor would be nice. With Sharesi.es this...
4 Easy Steps to Crisis Management on Social Media
Advertising - For companies new to social media, the Twitterverse and world of Facebook can seem downright frightening. What if someone says something bad about my company? What if I miss something a customer says and they get upset?It's okay...
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#NYCTech -  Granted that ‘snail mail’, as the kids call it, is a slower form of getting things done, every American is still checking and reading all of their mail on a daily basis. On top of that, the fact that it’s physical and requires...