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INFLUENSTER
#NYCTech - The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can...
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Advertising - Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness.Typically, the job of...
Connected and Alone, Plate II
Advertising - Last night, I was flipping through my Instagram feed when I came across a promoted post by a brand. I stopped my routine flipping for just a second longer than normal and then resumed thumbing through posts from friends, brands and...
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Advertising - In-app advertising is gaining momentum as the mobile gaming market continues to grow across the globe. The new area of mobile marketing has acquired new focus, forcing the marketers to concentrate on the new trends.Mobile game...
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Advertising - For a company with more than $100 million in sales and merchandise in over 4,500 stores in 30 countries, you may be surprised to hear what Life is Good co-founders Bert and John Jacobs aren't doing.Advertising.The Life is Good...
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Advertising - What is growth hacking, anyway? Marketing and social media offices use the term casually, but the truth is, not many people know what it actually means. According to the Fashion and Business Council, growth hacking is a technique...
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Advertising - While personalization engines track search and navigation behavior to determine the most relevant content to a site visitor, a lesser-known tactic is to use filtered category and search results to provide more contextually relevant...
slidejoy
#NYCTech - We mean the very small screen. The one on your smartphone.And you get paid to watch this content.Slidejoy is an Android app that brings relevant content, coupons and deals to users’ smart phones – and brands and content...
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Advertising -Google is considering allowing advertisers to target ads at their existing customers. Video not showing up? Click here
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Advertising - Time limited coupon codes, daily promotions, loyalty program events and new product launches are staples in retail email campaigns.But email response is strongly determined by relevance, and there’s no better way to become...
FlashStock
#NYCTech - The online world seems to get more and more visual every day. And if you’re a brand in a world where people want authenticity, how do you compete, using stock photography?In a world where almost anyone can connect with just...
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#NYCTech - Much of today's attention in the fashion tech world has turned to wearables and IoT. However, if we peel back a layer of this technology progression, we will find that we have yet to crack the mobile code.Fashion Digital's FD...
Claim It
#NYCTech - Who doesn’t love to win free stuff? And if brands out there are looking to win over new fans – including Millenials, Claim It! takes the prize. It’s the only app gives users the chance to win amazing free products from awesome...
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Advertising - When developing a new app, the million-dollar question is always“How will I make money?”Investors will only pay attention to profitable apps, but users aren’t eager to fork over cash for a basic service, which makes...
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#NYCTech - Recently, the New York Code+Design Academy held its 4th installment of its Women In Tech Lecture Series. The forum is designed for females in the tech community to connect with each other and address gender issues in the workplace....
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Advertising - In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for...