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trust
Advertising - As I was beginning to describe what clients should expect from their social media partner, I realized that everything I was writing sounded a lot like being in a long-term relationship. There’s the components of trust, of...
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Advertising - A few weeks ago, Matt Honan from Wired conducted an experiment. For two days straight, he liked every thing he saw on Facebook—yes, every single post, picture, and status update.So what exactly happens when you “like”...
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#NYCTech -  Just when you thought AdTech was finished, one company is showing us that there is always more ground to cover. Beeswax has built the ‘Bidder as a Service’ (BASS) solution for advertisers to easily access RTB exchanges in a...
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Advertising - Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in his great overview, our ideal client knows their business, understands marketing, and isn’t interested in going...
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Advertising - When it comes to social media marketing for small businesses, there are a lot of moving parts. As a business owner you will want to know what exactly we are doing, and what the point is. But getting bogged down in the details will...
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Advertising -  Even though Instagram stories have only been around for 2 weeks, you can already see Snapchat-like behaviors crossing over to Instagram. One of the most beneficial, from a marketing perspective, is account takeovers. If you do not...
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Advertising - Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that’s true of every human on the planet. Getting people to adopt new things and new ways of doing things...
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#NYCTech -  The math on New York City subway advertising has always been pretty straightforward.Down there, commuters are not wealthy, otherwise they would take cabs. The ride is not elegant, so do not get your brand too close. The ad space...
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Advertising - If there’s one buzzword you’ll hear over and over again when talking to marketers or reading about marketing, it’s “storytelling.” Whether you’re in a high rise boardroom strategizing on the next content marketing...
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Advertising - As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every weekDespite what the advertising industry rumblings might...
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Advertising - When you are marketing a product, there is a host of ways to showcase that product. You could shoot some beautiful photography, or better yet, find a beautiful person to hold your product. You could also style the product in...
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Advertising - A simple, intuitive website is always better than a fancy one that’s hard to understand.To many small business owners, digital marketing isn’t so different from auto maintenance. You go in thinking you need something simple,...
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Advertising - Yesterday in the process of curating articles for an agency client of ours, I came across one of the best marketing articles I’ve read in some time. (Dylan agrees, for what it’s worth).Written for Fast Company by Umair...
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#NYCTech - Surprise surprise, e-commerce is only getting bigger with time, and the sooner you can get your brand connected with retailers, the faster you can get in on what so many other companies are already doing. The solution? RevCascade...
sharing is caring
Advertising - The only thing to do with good advice is to pass it on. It is never of any use to oneself. —Oscar WildeHopefully you tuned in last week for my post on shareable content. Today I’ll be following up that information with...
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#NYCTech -  PSFK organized their outline of “The New Rules of Consumer Engagement” along a “push to pull” pyramid at the recent PSFK 2016 Future of Advertising Conference. At the base level is content representing “push,” with...