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Q1 2014 Startup Money Flow Report NYC.001
Advertising - Over a billion dollars was invested in New York City Startups in Q1 of 2014.  $1,255,579,433 to be exact.  Analyzing some publicly available data from our friends at CrunchBase, we take a look at the verticals and sectors this...
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Advertising - Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that...
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Advertising - Gaming app makers face a conundrum over how to monetize their product while keeping gamers plugged in. Advertising that rewards players with in-game virtual gifts could be the answer, according to a new study. Developers of free...
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Advertising - Silicon Valley's buying spree shows no signs of slowing down. How much importance is being placed on social data? Jon Elvekrog, CEO of social...
HWY (1969)
Advertising - When I was first starting my business, I was bombarded with information about how to market and advertise myself. You’ve probably heard a few of these tactics before, too. Tactics like: Create an AMAZING opt-in so you can...
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Advertising - When you have clients like Verizon, P&G, Nestle, Kraft, AT&T and Sony… When you’re showing a 300% increase in monthly recurring revenue since 2013… When it’s time to raise your next round so that you can expand into more...
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Advertising - Does the clout you carry across social media really matter? Well, considering that Klout itself was recently acquired for nearly $200 million by Lithium Technologies, it’s safe to say that social clout is alive and well and still...
5 Content Marketing Strategies to Guarantee Success
Advertising - Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company's...
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Advertising - Silicon Valley's buying spree shows no signs of slowing down. How much importance is being placed on social data? Jon Elvekrog, CEO of social...
How the Ubiquity of Big Data is Dramatically Changing Marketing
Advertising - "Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle...
LH_Transforming the Digital Experience for Luxury Brands3
Advertising - The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” is a metaphor for the print...
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Advertising - 1/3 of online ad traffic is bogus. Digital marketing is experiencing growing pains, as marketers confront rampant fraud. Video not showing...
Moovd Enables Marketers to Create Video For the Price of a Gourmet Sandwich
Advertising - Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we, but we can bet it cost several tens of thousands. And only a handful of marketers will ever be able to afford to produce a spot like...
We tried that and it didnt work
Advertising - Unfortunately, this is a phrase that has killed many could-be great marketing activities. It happens with advertising channels: “We tried PPC, it didn’t work.” It happens with customer experience channels: “We...
Programmatic-Buying
Advertising - Media Buying has grown tremendously in the past few years. As the ecosystem continues to expand, systems are becoming even more complex and difficult to understand for both agencies and advertisers. In the not so distant past, media...
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Advertising - Content producers and brands each produce their respective products. What if there was a platform that served as the Match.com of brands and creators on YouTube? Well, there is and that’s precisely how Reelio positions...

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