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Advertising - When developing a new app, the million-dollar question is always“How will I make money?” Investors will only pay attention to profitable apps, but users aren’t eager to fork over cash for a basic service, which makes...
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#NYCTech - Recently, the New York Code+Design Academy held its 4th installment of its Women In Tech Lecture Series. The forum is designed for females in the tech community to connect with each other and address gender issues in the workplace....
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Advertising - In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for...
Kevin Tung
#NYCTech - In 2008, Kevin W. Tung founded and became Chief Operating Officer of Image Space Media, an In-Image advertising company based in New York City.The company was successfully acquired by Vibrant Media in 2012.With the acquisition, he...
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#NYCTech - The New York Tech Meetup was diverse this month. Not just the kind of diversity tech is notorious for not having - women, or people of color- but diverse in variety. There were startups in various phases, from MVP and seed funded to...
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Advertising - Yeah, yeah, yeah, we get that this ad for the Samsung POWERbot vacuum cleaner, basically a Roomba made by Samsung is supposed to be ridiculously over the top. And it is. But, seriously? This is like a Verizon ad with a dad who...
Blippar2
#NYCTech - One of the big problems with advertising and marketing in the Age of Mobile – and Augmented Reality - is that the world is still pretty much flat. And Blippar is here to change that perception. Literally. Blippar is the...
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Advertising - Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of...
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Advertising - Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that's often fraught with friction and discord. Yet at the same time, there’s cohesion and...
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Advertising - Why do some ads go viral and others don’t? Sometimes it is because they feature a celebrity or trigger a psychological response. According to new research, the most shared Super Bowl advertisements from the last game all...
Tailor Brands
#NYCTech - Here’s a great NY startup story for you. Tailor Brands launched last year with the idea to democratize branding by making it easy and affordable for anyone to be able to have a custom logo and branding. They do it...
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Advertising - If you are an entrepreneur today and are not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t...
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Advertising - Activity in the online advertising space has been fast and furious with the big guys—such as Facebook, AOL and Yahoo—scooping up smaller rivals. Mergers and acquisitions in the digital media space have risen 32 percent year...
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Advertising - OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes. While not as gut-wrenching as previous efforts, the story of a little boy who aspires...
Ross Backup
#NYCTech - Ross Backup is a cloud based computer backup service, and founder Aaron Ross happens to be a rabbi, but that’s not the only reason why his clients have such faith in him. He does know his stuff: Ross has been programming since he...
GIFT CONNECT
#NYCTech - Gift Connect is performance-based gifting and here’s how it works:  Gift Connect alleviates the ad exhaustion we all experience, translating the conversation into commerce. It must be working: the company itself is working with...

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