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Advertising - These errors could be trumping your Facebook marketing efforts.There’s no denying that Facebook reach is at an all-time low. According to recent research by reporting firm Locowise, the average organic reach of a brand post is...
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Advertising -  Recently, we talked about MVP, and that it is important for MVP to be actually viable.Viability, as we explained, means ability to live. To be viable the product needs to have enough hooks and feedback loops. But even if you...
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Advertising -  To many small business owners, digital marketing is not so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you have emptied your savings account with no obvious effect on...
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Advertising -  In the past, venture capitalists associated one word with marketing and branding: optional. Startups must prove value quickly to raise the confidence of investors, which can make it hard to convince VCs to earmark funds for marketing...
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#NYCTech -  In this day and age, companies live and die by social media and a good team can do wonders for your business. But who is spearheading your social strategy across all channels? If this is an issue for you, Tracx is the solution. It's a...
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Advertising - Confession time: I'm not an athlete. I'm uncoordinated, lanky, and when I was younger, never got much into sports. (Watch me try to shoot a basketball or throw a football for five minutes if you want to understand.) Continuing on into...
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#NYCTech -  Today, I take a look at the 10 companies that have raised the largest AdTech startup funding rounds in New York City in 2016 using some data from our friends at Crunchbase.   In addition to dollar amount, I have included type of...
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Advertising -  Today, I take a look at the 15 companies that have raised the largest AdTech startup funding rounds in the US in 2016 using some data from our friends at Crunchbase.   In addition to dollar amount, I have included type of round,...
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Advertising -  You’re reflecting on the previous year, while simultaneously planning for an upcoming one. And if your company is like a majority of the population, a new year always means resolutions: a promise of transformation.Unlike most of...
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Advertising -  In the never-ending journey of online business and entrepreneurship, we can all use everything available to put us a step ahead of the competition. The good news is that in the world of online marketing and business, it’s not...
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Advertising -  Email marketing is still shedding its reputation of being spammy or annoying. For me, it’s like any other marketing. If it’s done well by a company I’m interested in, I love it. If it’s ham-fisted and sales-y, it bugs me and...
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Advertising -  Social media is a fantastic place to share testimonials. If you don’t have some, gather them.Testimonials are important for a few reasons. First, people are simply more inclined to trust businesses when you’re not the only one...
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#NYCTech -  My name is Oleg Popov, and I’m the Head of User Acquisition at ScentBird. I’m responsible for growing our customer base.Our business model is similar to the Dollar Shave Club; we sell subscriptions to a 30-day supply of any...
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Advertising -  Though only a small percentage of businesses actually use it, marketing automation will help you maximize your growth — and your profit margins.It’s no secret that the Internet has completely changed the way we do business...
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Advertising -  Today, we use our devices to satisfy our every need. Our friends text us asking us whether we want to try out a new restaurant (communication, on demand) and we look it up on our phones to read its menu (decision-making, on...
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Advertising -  “Realness is an act that you cannot rehearse” — Common, AquariusNo matter what you think of Common’s lyrical dexterity and charisma, if you are given one word to describe him, I’m pretty sure that you will say...