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Tailor Brands
#NYCTech - Here’s a great NY startup story for you. Tailor Brands launched last year with the idea to democratize branding by making it easy and affordable for anyone to be able to have a custom logo and branding. They do it...
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Advertising - If you are an entrepreneur today and are not using social media to promote your business, you are missing out on a huge opportunity. But, contrary to what most people preach, it isn’t entirely free. Most social media outlets don’t...
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Advertising - Activity in the online advertising space has been fast and furious with the big guys—such as Facebook, AOL and Yahoo—scooping up smaller rivals. Mergers and acquisitions in the digital media space have risen 32 percent year...
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Advertising - OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes. While not as gut-wrenching as previous efforts, the story of a little boy who aspires...
Ross Backup
#NYCTech - Ross Backup is a cloud based computer backup service, and founder Aaron Ross happens to be a rabbi, but that’s not the only reason why his clients have such faith in him. He does know his stuff: Ross has been programming since he...
GIFT CONNECT
#NYCTech - Gift Connect is performance-based gifting and here’s how it works:  Gift Connect alleviates the ad exhaustion we all experience, translating the conversation into commerce. It must be working: the company itself is working with...
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Advertising - Employees are talking about your brand on social media - in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60...
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Advertising - Recently, it has become popular to brag about how large a business has become without spending a single dollar on marketing. If true, such a statement paints a powerful story about how a product resonates with customers. If they...
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Advertising - Instagram is undoubtedly one of the most influential social networks available in today's social landscape. With over 200 million users sharing upwards of 20 billion photos, the mobile platform is fertile ground for brands looking to...
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Advertising - Back in Lesson #171, I wrote about the Basics of B2B Marketing. This lesson takes the discussion to the next level, and talks about how much budget should you set aside, and more specifically, how that overall budget should be split...
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Advertising - As an early stage investor focused on media, marketing tech and analytics, I inevitably wind up in conversations about the future of advertising. These span a range from the predictable (ad campaigns will get better; agencies will get...
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Advertising - Dev Patnaik, CEO of Jump Associates and strong proponent of empathy in business, said a while back that “the problem with business today isn’t a lack of innovation; it’s a lack of empathy.” While one might think that marketing...
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Advertising - Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there's an element within a...
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Advertising - Marketing is everything these days. You can have the best technology but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology...
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Advertising - Ah, the dreaded social media paid advertisement. Questions about paying for social media and the ever-shifting opinions on whether or not social media will become entirely “pay-for-play” (i.e., businesses will only be able to...
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Advertising - Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to...

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