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Advertising - A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown, and jewelry to photo packages and honeymoon travel,...
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Advertising - We conducted an informal survey with our native advertising clients at MGID, and one hundred percent of our advertisers said that "publisher's quality" was the most important component for effective native advertising. Hexagram...
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Advertising - A few weeks ago, a friend of mine received an email from HSBC Bank informing him that, as a platinum cardholder, he was entitled to "fabulous wedding offers." From the banquet, gown, and jewelry to photo packages and honeymoon travel,...
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Advertising - Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile. At first you may freak and...
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Advertising - Here's an infographic from UK agency, Oomph, that details the hidden imagery and meaning in 40 big brand logos. Many, like the arrow in the FedEx logo, you may already be aware of. Some you may not. Take a look: Reprinted by...
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Advertising - Instagram video ads were released recently, but not without some controversy. Jacob Kastrenakes of The Verge was unimpressed, saying that “the video ads are basically just commercials. There's nothing Instagramy about them, and it's...
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Advertising - This is, by far, one of the craziest ads we have ever seen. It's for Austrian delivery service Media Markt and we are drawn into a world in which, well, everything is upside down. People walk on their hands and eat with their feet. And...
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Advertising - To say that Shari Redstone is a force of nature is putting it mildly. You might detect a twinge of a Boston accent, but when she speaks, it’s definitely at a breakneck New York pace. You can almost tell that the cofounder and...
7 Ways Marketers Can Use Mobile to Tap Into Peoples Digital Home on the Range
Advertising - In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and...
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Advertising - There is no doubt about it: social media has changed the way advertise The advent of social media marketing introduced new ways to measure return, changes in how advertising uses emotion, and the ability to engage with the target...
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Advertising - What's to debate? And why is everyone debating? Just ask yourself this simple question. Even if it were physically possible to do so, do you really think the Navy is going to allow some marketer to modify an aircraft carrier so it can...
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#NYCTech - Brian O'Kelley, the founder of AppNexus, is perhaps one of the most successful Internet entrepreneurs in NYC. Called a visionary and "the king of adtech," by Forbes, O'Kelley is responsible for how modern companies have come to...
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Advertising - Will social agencies become media buyers or will media agencies learn social content strategy? I have been talking about this for over a year and people thought I was crazy. I distinctly remember sitting on the beach in Montauk last...
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#NYCTech - Did you read that headline? Will you tweet it? Will you share it on Facebook? Maybe LinkedIn? Oh and how about on Ello? Oh yea. Ello. Everyone's on Ello this week, right? Oh wait, you're not? Loser. OK, just kidding. You're actually...
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Advertising - On the blog a few weeks ago, we reviewed what a content-only package is good for–and if you missed that post, make sure to give it a read if you still aren’t quite sure about what content marketing even is. For startups and...
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Advertising - A few weeks ago, Adrian wrote a post about engagement and social media. In it, he argued that the term "engagement" is a bit of a misnomer in social media; many brands wrongly assume that engagement means success, and accordingly...

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