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Reddit
Advertising - Reddit, the online link-sharing community that has been described as the "front page of the Internet," is the buzzy place for companies to advertise on. As users revolt over changes that may restrict what they post, a light has been...
reelio
#NYCTech - People are skipping ads whenever they can. But they don’t skip them because they were done poorly; people don’t watch ads because they are irrelevant to what they want to see. Introducing Reelio, the marketplace for brands,...
FTF
Advertising - Recently at Fashion Tech Forum, the trending piece of advice was to focus on content. By building a voice and a personality through content, your consumer will feel a greater sense of attachment and brand loyalty. Brit Morin...
soldes
Advertising - While you don’t want to go reducing prices at random, every now and then the payoff can be huge. Each customer has a set price they are willing to pay for your product. Unfortunately, it’s rarely the same as the one advertised on...
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#NYCTech - Nowadays, the buzz is all around social media. Every brand wants to know how they can use social media to promote their offerings, go viral, and be seen as an expert in their field. I attended a panel on just that at Engage 2015: The...
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Advertising - News trending on Twitter. Facebook Instant Articles. Snapchat’s Discover. Technology has taken news and the media to a different level for readers and consumers today. No longer do audiences have to wait for the radio, cable TV or...
so you want to be a brand advocate
Advertising - If I had to guess, I’d say you probably have a friend that works for a tech company, or at least know someone at a modern ad agency. I also bet that they are constantly posting photos of their free lunch on Instagram, and your...
User Experience
Advertising - Brands have used Advergames for years. Advergames are video games used for advertising to promote a brand and its message. However, with new technology the costs to use advergames has reduced dramatically, making it accessible for...
Netflix_CL
Advertising - Which is more likely to win the TV battle: CBS or Netflix? In media pundit Michael Wolff's eyes, there isn't any competition between the two, because old media has already crushed new media, primarily because streaming media still...
boy & elephant
Advertising - Storytelling is a tool that small companies can use against their bigger, deeper pocketed competitors. Small businesses, startups, and entrepreneurs can tell powerful stories that drive recall, emotion, and character that can lead to...
plans
Advertising - We all want perfection the first time around. It’s a natural human instinct. Of course, things don’t always work out that way. Businesses rarely nail things directly on the head on their first try at social media. Whether because...
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Advertising - What if Twitter was our actual email client? My friend Whitney makes some interesting points below, and the more I think about it, the more it makes sense.  While messaging apps provide something akin to this, it lacks the more...
Mitchell Reichgut Photo (July 2015)
#NYCTech - In today's connected world mobile advertising is the way to get big. Don’t call up another sleazy dishonest firm, you are going to want to use Jun Group who prides itself on its ethical nature. Although it has been around for years...
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Advertising - Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that’s true of every human on the planet. Getting people to adopt new things and new ways of doing things...
pinterest
Advertising - The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase...
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Advertising - I want to offer a simple reminder about the place of social media and content marketing in your brand’s identity. Today, people want to feel good about the brands they support. They want to be able to relate to them in some way,...