Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped […]
If you are interested in taking advantage of mobile advertising, you need to make sure you are using the right ad platform. Whether you like it or not mobile experiences are much more intimate and you can’t appeal in the same way you would on a desktop. Thankfully Receptiv optimizes this space and improves your […]
With nearly 2 billion active Facebook users and every marketer vying for these eye balls, you can’t slack on your social media presence and expect results. You need a strategic and memorable marketing mix that can engage users in unique and innovative ways especialy at in-person events. M-ND creates experiential moments on social media through interactive displays. […]
When measuring how effective your company’s video marketing is at converting customers, amount of views are overrated. With the degree of competition for attention that exists today, you cannot just settle for views, you need to ensure that viewers are actually paying attention to your video in an engaged and attentive way. While analytics platform […]
The average consumer is more sophisticated than they were even a couple of years ago. Millennials now choose to spend their time steeped in an online environment that is constantly bombarding them with sales copy and advertising. They’ve become wise to the tricks and techniques of salespeople and feel that these sorts of ploys equate […]
Today we hear from serial entrepreneur Ashley Swartz, who mostly recently founded Furious Corp, an enterprise software platform that optimizes revenue across all advertising formats. The company founded in 2014 and is backed by investors including Whitestone Investment Fund, Nielsen Innovate, Laconia Ventures, and Brian Cohen. The company was worked in traditional linear ad sales with MTV Ad Sales, Turner Ad Sales and DirecTV.
Consider giving away a tool or sharing your knowledge in your next advertising campaign. I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded. Most of us could never have gotten this far without the advice, processes and entire working programs that have been released […]
A historical look at the largest rounds of NYC AdTech startup funding. These startups have built businesses across the advertising spectrum and several have been acquired.
Robert Gerov shares three trends that he’s confident will continue to influence the world of online marketing over the course of 2017.
Jun Group account manager Daniel Clionsky provides a humorous look at what its like working adtech.
For all the time and energy that goes into your company’s advertising, it would be a shame if you were not tracking which ads worked and which failed. The truth is, most companies are not doing this and end up unnecessarily throwing money out the window. This is why PhoneWagon is a must for your […]