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Publishing -  For many years experts have been predicting the death of printed publications; that has not quite been the case. There certainly has been a decline in certain areas of the printing industry, and many people do choose to read their...
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#NYCTech -  Fun by the numbers?  In an industry with highly competitive economics and a dwindling monetization landscape, publishers and brands are doing anything they can to increase user engagement.  One way to ensure that is to ensure that...
Playbuzz_FITA
#NYCTech -  If you are truly determined to increase branding, you need that social reach number up. The way to do this is not so easy. Playbuzz makes it easier. The Playbuzz platform, specializing in shareable quizzes, slideshows,...
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Publishing - Every single science textbook in the world is now out of date after four new elements were added to the periodic table, finally completing the seventh row.Elements 113, 115, 117 and 118 were added at the very end of 2015,...
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#NYCTech - NYC’s Media Lab held its second-ever Personalizationpalooza Thursday morning, February 25th, at the Joseph Urban Theater at Hearst Tower, 300 West 57th Street. The half-day event, hosted by Hearst, featured over a dozen speakers...
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#NYCTech -  As people get pickier about whose blogs they are reading, elite bloggers have risen to the top. But the two aspects of this industry, the connecting of the best bloggers in one area and the presentation of the content have remained...
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#NYCTech - If you want to make a quick video but want a little more than just your iPhone your options are limited. Unless you have fancy software that you don’t mind using, there should be an easier way to express your creativity through...
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Advice -  For businesses and agencies that were once (or are still) involved in 'old media'–newspapers, magazines, print publications, et al.–it may seem that the transition to 'new media'–i.e. social media–would be...
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Advertising -  Native advertising was the hot new buzzword of 2014, and it appears to be a buzz-worthy holdover again this year. Analysts are predicting double-digit growth of native over the next 5 years and advertisers, marketers, and publishers...
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Advice -  Inject personality to make your content practically share itself.Facebook users share billions of pieces of content every single day. So why does it feel like no matter how much you create, nobody is sharing yours?The New...
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Advice - A couple days ago I was thumbing through my Instagram feed when I came across this:It’s a re-gram of an ad for the new season of Louie, the Louis C.K. comedy on FX from an account called @mydaywithleo. @mydaywithleo is a...
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#NYCTech -  Your vacation time is sacred. You shouldn’t let anyone get in the way of it being just the way you want it. But why is it that you still leave so much of the decision process up to a few Yahoo Answers and other anonymous...
Simulmedia Salon
#NYCTech -  August was a tough month for Wall Street. The Dow, NASDAQ and S&P 500 have all closed with losses of at least 2%, and the future looks somewhat bleak. Chief among some of these equity declines are media stocks, including big...
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#NYCTech -  With predictable and boring ads being boring and ineffective, the world is slowly starting to see the genius of one company that is taking on one of the biggest new markets by the horns. NewsCred is making marketing more efficient,...
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Advertising -  Recently at Fashion Tech Forum, the trending piece of advice was to focus on content. By building a voice and a personality through content, your consumer will feel a greater sense of attachment and brand loyalty. Brit Morin...
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Advertising -  News trending on Twitter. Facebook Instant Articles. Snapchat’s Discover. Technology has taken news and the media to a different level for readers and consumers today. No longer do audiences have to wait for the radio, cable TV or...