Take note of these three tactics and see what you notice the next time you turn on your TV or scroll through social media.
Even though Big Data has now been around for a few years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. According to IBM, companies have captured more data in the last two years than in the previous 2000 years. This data comes from sensors, social media posts, digital […]
Sharing isn’t always caring when it comes to social media. This is something we see every day through lengthy status rants on Facebook, detailed dirty laundry blog posts and 24 hours of a sick day chronicled entirely on Instagram. For entrepreneurs running their own businesses, sharing via social outlets needs to be a somewhat more […]
Strangely enough, acid testing is no longer synonymous with testing the level of pH to determine acids and bases. The phrase “acid testing” is now associated with entrepreneurs, and it refers to what is required for a deal to get funded. There are multiple factors in the entrepreneurial acid test, but the most important are […]
Instagram is undoubtedly one of the most influential social networks available in today’s social landscape. With over 200 million users sharing upwards of 20 billion photos, the mobile platform is fertile ground for brands looking to connect with an exceedingly captive audience. However, Instagrammers are notoriously resistant to direct advertising on Instagram, and the platform […]
Communication is the key component in every company. Is your startup communicating effectively?
TIE (The Indus Entrepreneurs) is the world’s largest non-profit dedicated to fostering entrepreneurship, with 56 chapters and 15,000 members globally. Our New York chapter, faced with robust local competition from for-profit accelerators, startup organizations and dozens of competing events each day, has been forced to evolve beyond the typical TiE chapter structure. We’ve tried many […]
We know about the 360-degree view of the customer, a unified account of interactions across digital and physical touchpoints. Omnichannel nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in one-to-one marketing. How are retailers using face and foot recognition to optimize operations? And how does […]
Back in Lesson #171, I wrote about the Basics of B2B Marketing. This lesson takes the discussion to the next level, and talks about how much budget should you set aside, and more specifically, how that overall budget should be split up, across marketing tactics. To help me here, I referenced data from the 2013 Tech […]
As an early stage investor focused on media, marketing tech and analytics, I inevitably wind up in conversations about the future of advertising. These span a range from the predictable (ad campaigns will get better; agencies will get smarter), to the apocalyptic (brands are toast; agencies are dead). But what has surprised me most is […]
“Dreaming of earning a living without ever leaving your living room? Got the drive for a career in tech but don’t want to drive to an office every day?”