Apple, Nike, and Coca-Cola are some of the most universally recognized brands, partly because of their ubiquitous and iconic logos. So how can a fledgling company create a logo that can stand its own against highly recognized brands and logos? The world’s first automated branding agency, Tailor Brands, is giving companies of all sizes an […]
Design
5 Pages Every Business Should Include on Their Website
When creating a website for your business, you want to ensure it’s an accurate representation of your company. In today’s digital world, the initial impression you give to future clients is likely coming from your site. It’s important to make sure that you’re putting your best virtual foot forward. After years of working in web […]
How to Successfully Remove Barriers to Entry From Your User Experience
Recently, leading behavioral economist Dan Ariely and Common Cents Lab invited 23 major fintech companies to discuss using technology to increase people’s financial well-being. Attendees included everyone from well-known giants like PayPal and Lyft to the quickly expanding Etsy and NerdWallet. As a selected mentor, my role was to help my mentees understand and apply this framework […]
The Importance of Product Design and Why It Hooks Customers
Great products today are defined by great design, especially in the age of social media, where what consumers say about you matters as much as your direct marketing plan. Having led multiple product teams, advised numerous startups and most recently served as the CTO of an online marketing solution for small- and medium-sized businesses, I’ve […]
7 Things Every Successful E-Commerce Landing Page Has
A landing page is the online equivalent of a storefront in the physical world. It’s the consumer’s first impression of your business, and you have about seven seconds to grab the average web user’s attention before they navigate elsewhere. It’s imperative that you provide an experience that is inviting and intuitive to the user since any amount of frustration […]
15 Skills You Need to Be a Successful Designer
Web designers (and related jobs like visual designer, user interface designer, and user experience designer) create the designs for the websites and web apps that we all use on a daily basis. Whether it’s the website for your favorite local restaurant or a huge site like Facebook, a designer decided how the site looks. On […]
Buy and Sell Platform Gumtree Australia Steps Up Its Logo Game
Social media has given a big thumbs up to the new Gumtree Australia logo, with an overwhelming number of positive responses, on Twitter especially. Gumtree is known all over the world as an online classifieds site where people go for buying and selling all different services and products. After upgrading the U.K arm of the […]
This NYC Startup Raised $200K for Intelligent Presentation Management
Every audience is different and therefore every sales pitch should be different. Unfortunately, we like to reuse sales presentations hoping that our pitch will stay effective regardless of the audience. While the solution is to individualize every slideshow, this takes time that no one has…until now. Shufflrr, the slideshow management software, is making presentation management […]
Why Every Entrepreneur Should Have a Design-Centered Mindset
Creativity is essential no matter what industry your business is in. As the CEO and founder of an interactive content marketing platform that provides a beautiful and powerful digital design studio to users, I feel that I can safely state that most people don’t really get what “design” means. My team and I run into […]
How Important Is a Logo to Your Business?
I always get bombarded with questions whenever a big company changes its logo, especially in the tech space. I’ve gotten questions about Medium, Uber, and now it’s about Instagram. I usually don’t even respond because I don’t have a lot of emotion for the question. I can understand why people like to talk about it. […]
This NYC Startup is the Queen of Temporary Tattoos
We create premium metallic temporary tattoos in gold, silver and rose gold that look like real jewelry on your skin. We also customize our product for events, parties, resellers or as a cooler version of corporate swag, and have worked with major brands such as Facebook, Hulu, Waze, Garnier, Elite Daily and Health Ade Kombucha – in addition to Universities, high schools and summer camps.