Advice -
The world of social media is new, but not so new that there aren’t a host of “professionals” shouting their version of best practices to anyone who will listen. While some of these seem to be spouting nonsense, there are plenty...
Cool Tech -
From the incredible helicarrier crash in “Captain America: The Winter Soldier” to the realistic motion-capture-driven apes in "Dawn of the Planet of the Apes," this year brought us some unbelievable special effects. Mike...
Big Data - This infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond.
Reprinted by permission.
Image Credit: CC by Get Elastic
#NYCTech -
Ok, do you need a logo, and you don’t have the budget to hire a design firm. What small to medium size business, or startup just starting out, does?
That’s where Tailor comes in, democratizing design through technology....
#NYCTech -
You know the expression: Rome wasn’t built in a day. But thanks to CLO3D Virtual Fashion (CLO3D), even a high-end fashion pattern can be rendered in about an hour.
Amazing, considering that before CLO Virtual Fashion, it took...
AlleyTalk -
Have you ever gotten a parking ticket because the sign was too confusing? Well, one designer has, and she’s started a one-woman crusade against confusing street signage. Her weapon? A deceptively simple sign of her own. Designer...
Design - Humans are creatures of habit.
No matter how spontaneous you believe yourself to be, psychological evidence proves that habit formation is an essential aspect of our psyche. This isn’t necessarily always a bad thing, either–as...
Apps -
Flat design seems to be everywhere these days. Both Google and Apple (iOS7) have rolled out new flat features (and here are 25 other great examples of it). And when Apple does something, we know the rest of the design world usually...
Advice - A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games—think of how Super Mario...
Advice -
Home page carousels (or rotating banners) are a web designer’s darling, and are often demonized by Web usability experts because they take up valuable home page real estate, can be distracting and even detracting from conversion...
Advice - If you’ve been following Get Elastic from its earliest days, you may remember our Ecommerce Checkout Report, which examined the checkout tactics of the Internet Retailer 100 (back in 2007!).
This week’s infographic is reminiscent...
Design - A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were...