Creativity is essential no matter what industry your business is in. As the CEO and founder of an interactive content marketing platform that provides a beautiful and powerful digital design studio to users, I feel that I can safely state that most people don’t really get what “design” means. My team and I run into […]
Design
How Important Is a Logo to Your Business?
I always get bombarded with questions whenever a big company changes its logo, especially in the tech space. I’ve gotten questions about Medium, Uber, and now it’s about Instagram. I usually don’t even respond because I don’t have a lot of emotion for the question. I can understand why people like to talk about it. […]
This NYC Startup is the Queen of Temporary Tattoos
We create premium metallic temporary tattoos in gold, silver and rose gold that look like real jewelry on your skin. We also customize our product for events, parties, resellers or as a cooler version of corporate swag, and have worked with major brands such as Facebook, Hulu, Waze, Garnier, Elite Daily and Health Ade Kombucha – in addition to Universities, high schools and summer camps.
Visual Design vs. Graphic Design: What’s the Difference?
Graphic designer. Visual designer. User interface (UI) designer. User experience (UX) designer. Web designer. How many different designer job titles are there? And are they all just fancy names for the same thing? If you’ve heard these terms thrown around, you might be confused about what they all mean. And more importantly, you might be […]
The Lean UX Design Method That Will Make a Real Difference
When developing IT products, problem solving is often the top motivation. Developers identify a problem and provide a solution. Unfortunately, without considering the user experience during the design phase, finished products often fail. Look at what happened with the iPod versus the Microsoft equivalent, Zune. One outsold the competition by more than 18,000 percent. Both […]
This NYC Startup Will Make You Look Glamorous For Eternity
As a fashion illustrator I would get booked to sketch on paper at live events and Jordan my husband and owner of the digital agency Appetizer Mobile would come support me at these events. Jordan saw
This NYC Startup Brings Back This Iconic Photography Style but in a Modern Way
The instant gratification associated with Polaroid photographs satisfied the nostalgic and impatient. However, digital photography changed the playing field and lost was the interactive experience. Thanks to Polaroid Swing, you can recreate the interactive experience using a moments that capture experiences instead of still photos. AlleyWatch chatted with the company’s cofounders Tommy Stadlen and Frederick […]
Designing for Unconscious Bias
Our judgements and assessments of others are often inaccurate. This is because people tend to weigh their judgements heavily toward more recent and memorable information. Memorable events also tend to be more magnified as they are linked to emotional reactions. As humans, we are subject to illusions resulting from conscious and unconscious bias. If we […]
This NYC Startup Just Raised a Seed Round to Bring You a Personal Circuit Factory
When we take a look at what is driving the world, electronics is at the heart. But sourcing the proper electronics components is never an easy task. This is why BotFactory created the Squink – a PCB printer that’s your personal desktop circuit factory. Born out of incredible inconvenience, this i the first of many iterations and […]
Does Your Mobile Home Page Drive Visitors Away?
Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience. Karmaloop’s (old) mobile […]
This NYC Startup Raised $12.4M Because It Was Just a Matter of Time Before AI Could Do This
It is estimated that 47% of the work done by people today has the potential to be automated by 2034. Thinking about this change is one of the great challenges our society will face…