Do you have an idea for the next big app? As of June 2016, there were an overwhelming 4.2 million apps available on both the Google Play Store and Apple App Store. If you’re an app inventor, this makes it difficult for consumers to discover your app in a crowded market. How can you cut […]
Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience. Karmaloop’s (old) mobile […]
Five Misconceptions About Retail Mobile Apps (and How To Fix Them) As a retailer, you most likely have a mobile app—but is it everything you thought it would be? Is it really driving sales like your Chief Revenue Officer (CRO) or Chief Marketing Officer (CMO) thought it would? Is it increasing engagement exponentially like your […]
Gadgets with roots in African mines and Asian assembly lines might support forced labor or armed militias.
Augmented reality, the technology behind hit game “Pokémon Go,” is becoming increasingly appealing to investors and companies.
What makes Line the highest-grossing messaging app by far? Here’s an introduction to some features that distinguish it from other popular messaging apps.
Nintendo’s new smartphone game, Pokémon Go, has become an unexpected craze and it’s translating in a spike of $9 billion in market value for the company.
We believe that the apps currently out there are either apps that focus on events nearby, or focus on location tracking that locates you all of the time or your current location at a specified period of time. We add location services to your subscribed….
Amazon’s Video Direct service is dialing up the competition against Google with the launch of a new ad-supported, YouTube-like online video posting service.
Flip phones and candy-bar phones have a niche with people seeking simplicity, low prices and a way to just unplug. We try out some of the top non-smartphones of today.
In today’s competitive business environment, most advertising agencies are using data analytics to hone their clients’ campaign strategies and to improve targeting, tracking and customer engagement. With mobile commerce growing at an annual rate of 42%, and with 1/3 of online shoppers making at least 1 purchase via smartphone over the last 12 months (and […]