This is one of the most exciting times to be part of marketing. New technologies are changing how we approach our target audiences and existing customers. While challenging to a certain extent in terms of understanding what this technology is capable of doing for our marketing objectives (with many technologies still evolving), there are many […]
Recently, the NYC Media Lab presented an outstanding VR/AR event called Exploring Future Reality. The ExFR’17 event took place in downtown Manhattan and showcased the latest and greatest minds that are testing the boundaries in tech. I was fortunate enough to attend the ExFR’17’s Startup Lightning Pitch event to witness some pioneering technologies firsthand. Nine […]
Whether we are glued to the TV for a 10 second Olympic race, watching an episode of the Amazing Race, or joining the millions who view each and every Nascar race, it is quite evident that humans love the thrill associated with racing. As we embrace speed in all shapes and sizes, it is time to welcome a new kind of race;
While at CES, representing my company 12 Labs, I noticed two very clear patterns. The first: The virtual/augmented reality economy is going to be as big as the app economy, if not larger.
Today we hear from Mindie Kaplan, the founder and CEO of Rated VR, the full service VR agency. With 10+ years working in media and branding at Microsoft, Nissan, Ford, Mindie is also the host of “Happy Hour with Mindie” at the Chicago Sun Times. Mindie is known for her philanthropy and her generous donations in helping out her community and is currently working with VR and influencers to create her signature high quality content.
Although many gaming and entertainment platforms have developed countless versions of VR in the last few years, the use of virtual reality is far from a solely game-driven industry. In fact, the implications of VR in the IT world are enough to provide solid proof that this form of virtual technology can be utilized in […]
Although 2016 showed some slowdown in startup and funding activity, I believe we were taking a “wait and see” approach to the presidential election and how it would affect the market and economy. Now that it’s post-election, we can be more certain on how to move forward in the startup world in 2017. From my own […]
Virtual Reality goes beyond Entertainment and is a field that anybody with creativity can be part of. That’s right, you don’t necessarily need an extensive background in the Entertainment industry to make a beautiful VR piece. But you do need to be a good storyteller and open to big challenges. Producing Virtual Reality and being […]
“It’s the perfect storm of Hardware, Software, Infrastructure, Pricing, and Entertainment (Gaming / Video). Consumers finally have a high-powered device in their homes that can make you feel like you’re somewhere else. This was never possible before at the level normal consumes could afford.”
Maybe you recognize this title. Because if you’re spending time on planet Earth lately you will have noticed something. The internet is constantly asking us if we are still human. Because we are no longer alone. Robots are now reading websites and social media postings just as much as we are, and the internet wants […]
Your sports viewing experience usually takes place on a couch, bar, or in the stadium. But going to the game often is a drag with expensive ticket prices, parking, public transport, and crowds that often deter from the experience if you are a real fan. LiveLike is giving you the in between option of watching sports […]