Lean Startup for Enterprise Innovation
Intrapreneurs operate today in a radically changed environment. New software platforms and practices allow teams to operate with greater speed and lower costs than ever before. At the same time, this environment makes many traditional management tools obsolete. So how can innovation-oriented managers cope?
Lean Startup, the movement popularized by Eric Ries has become the de facto standard approach in the startup world. Using short cycles of small, inexpensive experiments, startup teams “build, measure, learn” their way to innovation. Can these same techniques apply in the enterprise? An increasing number of managers believe the answer is yes.
If you’re familiar with Lean Startup, come hear about how these techniques are being used for enterprise innovation, and how managers are adapting the approach for the unique challenges faced in the enterprise. If you’ve never heard of Lean Startup, this great introduction will explain what it is and how you can use it to create meaningful learning and innovation on your projects.
About The Speaker
Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 20 years working in technology Josh has developed specialties that include Lean UX, interaction design, service design, and user experience design in agile software development environments.
He has led training seminars in Cooper’s goal-directed design methodology, organized the speaker series for IxDA NYC, and presented case studies and papers at a range of conferences.
Josh is currently a Managing Director in the NYC office of Neo, the global product innovation firm. At Neo, he continues the work he began as a founding partner at Proof, the product innovation studio that was acquired by Neo in late 2012.
Josh was a founding board member and past President of the Interaction Design Association (IxDA), a professional organization that promotes the field of interaction design.
Josh’s book, Lean UX: Applying Lean Principles to Improve User Experience will soon be available on Amazon.