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January 24 Breakfast with Google’s Abigail Posner
You’re Invited to a Breakfast Conversation with
Head of Strategic Planning, Agency Development @ Google
Holly Lynch, The 85-Percent
Abigail Posner joined Google to head up the strategic planning practice for the agency team. She works closely with strategic planners and creative teams within the advertising community to help amplify their strategic and creative efforts for their clients’ brands. Prior to joining Google in late 2011, Abigail was executive vice president, strategy director at Publicis New York, where she directed strategic planning efforts for major new business pitches and provided thought leadership to key global clients, ncluding L’Oreal, Nestlé and Coca-Cola. Before that, Abigail spent 11 years at DDB New York. There, she co-directed the strategic planning department and directed strategic efforts for a range of clients, from PepsiCo and Unilever to Hertz. Abigail has spoken on consumer trends and brand strategy, and blogs on beauty in our culture at Beautyskew.com. She has published the following articles: Why Beauty Matters Today (Retail Online, September, 2011), Why Packaged-Goods Companies Should Market to Men (Advertising Age.com, February, 2009), Brand Management and Its Greater Purpose (Ad Map, November Issue 2007) and Why Your Mission Matters (Advertising Age, July, 2007).
Abigail graduated from Harvard University with a bachelor’s degree in social anthropology. Follow Abigail on Twitter: @aposner
Holly Lynch‘s long-standing commitment to social progress, socially responsible business, and effective communications to/for women, permeates everything she does. It’s also the lens through which she views brand strategy and insight mining. A native of New York City, and a Harvard graduate, Holly is an advertising, strategic planning, and brand communications veteran. In her 13+ years in advertising, her career has focused on socially progressive innocations and brand strategy efforts for brands such as: Volvo, IBM, The Dove Campaign for Real Beauty and Self-Esteem Fund, British Airways, Levi’s, Frito-Lay, and man more. In addition, she has been a consultant for Procter & Gamble on how to innovate and promote healthier, more sustainable product lines for future generations.