Publishers have a host of data on their users but nothing is done with most of it. Publishers recognize the value of this data but they’ve had no efficient way to securely monetize and profit from it at scale. Traverse Data provides the outlet for this data for publishers by linking them to AdTech companies that are […]
Could this be a real business built on emojis?
New York is an advertising town. Always has been, and the way that the AdTech companies here are changing up the game, it may well always will be. And lest we forget, a number of the New York based adtech pioneers of the Web 1.0 days are some of the most prominent – and active […]
Dstillery is a pioneer in marketing technology that provides the best cross-device audience targeting for brands. The company discovers new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Which explains why the six year-old New York-based ad tech company just raised a […]
When examining the funding landscape from 2011 to present, the bulk of the increases in investment has come in late stage rounds (C+), while the number of rounds has remained steady. In fact, aggregate funding is down or even from 2011 levels across other rounds, both for New York and nationally. Nearly, $1.4B was invested in AdTech startups in NYC over the last 3 years and ~30% of that was during the first half of this year. NYC AdTech is thriving, but let’s find out why.
It didn’t take long for Graham Gullans to get his hands on billions. After graduating from Boston College’s honors program in 2007, the young angel investor worked as an equity derivatives trader at Citigroup. As a Vice President, he established a quantitative trading strategy, in which he managed $1.5 billion in a statistical arbitrage equity […]
This week, we take a look at the state of advertising technology venture capital and angel funding, through the end of September. Analyzing some publicly available data from our friends at CrunchBase, we break down national aggregate statistics for deals in the red hot adtech space by stage of funding (Angel, Series A, Series B, and […]