Sometimes less traditional forms of marketing just may be your best bet. No matter what kind of business you have, you need more customers, clients, leads, website visitors and/or people walking in the door to at least check out what you have to offer. Marketing is what you do to generate this kind of attention, […]
Creativity
How To Increase Productivity By Employee Happiness
Whether you are an entrepreneur managing a startup or a corporate executive with thousands of employees, it’s hard to ignore the evidence of big value from happy employees. For example, the Harvard Business Review a while back included an analysis of hundreds of studies showing an average of 31% higher productivity, 37% higher sales, with creativity three […]
8 Startup Team Attributes That Maximize Creativity
An entrepreneur is literally “one who creates a new business.” The best new businesses are ones that have never been done before, so mastering creativity and recognizing creativity are key skills and mindsets. But how does one recognize and nurture creativity in a person or team? In researching this question, I found a book by […]
Don’t Let the Left Brain Subdue the Right Brain
I have anxiety. I still get antsy. I still get nervous. My mind still races. Too many things to do. The other night I woke up at 4:30AM worrying that my groups of travelers wouldn’t make it to see Machu Picchu because of something I screwed up. The computations in my mind started running… 100% […]
10 Suggestions to Help Entrepreneurs Overstep Norms
Maybe so many entrepreneurs struggle with building a disruptive new business, where breaks from the norm are the key to success, because every culture and community puts pressure on its members to follow the norms.
The Art of Tasteful Self-Promotion
It’s a fine line between promoting a business, good, service, or brand tastefully, and obnoxiously shoving unwanted and unnecessary information into the faces of your audience. We’ve all seen those companies posting incessant and stagnant facts about their business or blatantly bragging about their strengths. Most people trying to promote their business are truly passionate […]
Entrepreneurs Can’t Do It Without the Right Team
Entrepreneurs are usually highly creative and innovative, but many innovative people are not entrepreneurs. Since it takes a team of people to build a great company, the challenge is to find that small percentage of innovative people, and then nurture the tendency, rather than stifle it. A few years ago, I read a book titled […]
10 Apps for Expressing Creativity and Inspiring Innovation
We are living in an era that is driven by technology. And although there are some who claim that the technology of today is discouraging creativity, it’s actually quite the opposite. The web and mobile technology provide us with the tools to help unleash our creative potential and inspire innovative thought. Now there are, more […]
The Habits of Highly Creative People
Creativity is a nebulous, murky topic that fascinates me endlessly — how does it work? What habits do creative people do that makes them so successful at creativity? I’ve reflected on my own creative habits, but decided I’d look at the habits that others consider important to their creativity. I picked a handful of creatives, […]
An Angel in New York: Scott Belsky
Scott Belsky is, among other things, an idea man—a blessing that surely influenced his career and drove him to success. He is the co-founder and CEO of Behance, a leading online platform for sharing and discovering creative work online. Belsky’s vision was to create a platform that could organize the creative world in order to […]
Three Questions to Reevaluate Your Marketing Strategy
If you’re like me, you’re exhausted by boring marketing campaigns, up to your eyeballs in gimmick-laden slogans, and putting your direct mail straight in the paper shredder. I just received a car dealership promotion disguised as a W-2. As consumers, we’re inundated by more than $465 billion a year in total ad spends. The amount of money companies […]