They tell you not to skimp when buying a mattress because you spend a third of your life sleeping in one; but what about socks, underwear, and other basics? The truth is, you may spend more more time wearing an assortment of low quality essentials and you’ve never known anything else. Enter Mack Weldon, the […]
There’s a lot of talk about branding lately, and for those of us looking to stay competitive in this ever changing retail market, few things seem to be as important. I recently attended “Shelf Life Secrets: Building a Lasting Brand” at the Evolving Ecommerce Summit. The half day gathering for entrepreneurs and executives focused on […]
Today we speak with Agathe Assouline-Lichten, cofounder of Red Velvet NYC, the food tech startup disrupting the $12B US home baking market.
I have been surrounded by fashion entrepreneurs for well over a decade now. I have noticed that the key driving force that motivates them is a dream. In order to make that dream a reality, it takes hard work and constant focus on the goal at hand. As my teacher once said, “A yard seems hard […]
A customer wants to return an item? Damn him! One might think that this is the attitude of many online stores if you look at their return processes. Returns are an inevitable part of selling online. In the short run, they may mean additional costs. But how you handle the return process can also impact […]
Consumer research suggests mobile shoppers prefer mobile websites to retail apps. But if you’ve invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience. Karmaloop’s (old) mobile […]
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent 3-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent of all digital sales were “cross-device” – meaning consumers used more than one device […]
Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking to implement “experience-driven commerce”. But as with all major corporate initiatives, getting leaders onboard is paramount. The C-Suite […]
The marketing landscape is changing dramatically. Facebook and the other major social platforms are transforming from merely “social networks” to massive multi-functional juggernauts of communication and influence. Brands know it. I know it. You know it. The most effective way to reach audiences of increasingly wide demographics is through content that is made to be […]
Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important to Millennials — far more than Gen X. Razorfish’s 2015 Global Digital Marketing Report(click for free, ungated access) suggests 3 key reasons: Mobile dominates the Millennial […]
This article will teach you more in one reading than any marketing course you will ever take.