They tell you not to skimp when buying a mattress because you spend a third of your life sleeping in one; but what about socks, underwear, and other basics? The truth is, you may spend more more time wearing an assortment of low quality essentials and you’ve never known anything else. Enter Mack Weldon, the […]
Any successful fashion brand carefully listens to what its customer wants and tries to meet demand quickly with either well-planned inventory or just in time production, fulfilled through their own e-commerce channel. Many well-known, traditional brands have the opportunity to use advanced data analysis and the gathering of invaluable customer feedback to plan and produce […]
Over a month ago, at FIT’s fashion merchandising management (now fashion business management) program’s Annual Alumni event, all I heard from the keynote speaker and the attendants — professors and the former students — was that a radical change to our industry is coming soon. These days everything is not like it used to be, […]
I have been surrounded by fashion entrepreneurs for well over a decade now. I have noticed that the key driving force that motivates them is a dream. In order to make that dream a reality, it takes hard work and constant focus on the goal at hand. As my teacher once said, “A yard seems hard […]
“Enabling technologies” is a term that people rarely use when attempting to tell a grand and seductive story in the fashion world. Companies that create these lower level tech products, also known as General Purpose Technologies (GPT’s) are often cast into a hard tech corner. It’s one covered with poor branding and aesthetics, and ignored […]
Entrepreneurs, techies, and fashion mavens sipped on champagne filled with strawberry vodka-filled pearls while six female tech-powerhouses spoke about how to succeed in the constantly changing industry at the recent Decoded Fashion’s “Tech Queens” event. First, was a panel of four women: Jenna Blaha, Tech Editor at Marie Claire, Liza Kindred, founder of Third Wave Fashion, Carla […]
The use of fashion weeks and runways has been discussed a lot this New York Fashion Week. There’s a prevailing sense that these institutions and concepts are being followed increasingly less because they work, but out of tradition. What was once solely an ‘industry’ event has become more transparent and catered towards consumers. The ways, the times […]
In 2013, Third Wave Fashion, our favorite think tank for insights and ideas about fashion tech, tried to define what Fashion Tech meant in 2013. TWF had seen the how the space exploded with companies since it started in 2010. The posts starts with a simple definition, tech startups that are focused on the fashion […]
During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. Levi’s Chief Merchandising Officer Grant Barth noted that customization is one of the strongest growth areas for the 140+ year-old company. Barth also discussed the legacy of Levi’s and the importance of personal experience for […]
Imagine a day when wearable tech doesn’t necessitate you look like Jay Jetson.
Your favorite retailers are now starting to utilize some of your favorite social media apps.