NewsCred, the world’s leading content marketing and syndication platform, today announced a $15 million financing round led by Mayfield Fund, with participation by new investor Greycroft Partners and existing investors FirstMark Capital and IA Ventures. With this investment, NewsCred will accelerate its mission to deliver quality content experiences to the world’s most powerful brands, enabling marketers and publishers to drive traffic, leads and revenue through content marketing. The company also announced that Rajeev Batra, Partner at Mayfield Fund, will join its board of directors.
“One of the founding principles of NewsCred is this fundamental belief that great things happen to people and to companies because of determination, perseverance and grit,” said NewsCred CEO Shafqat Islam on the company’s blog. “On top of that, I believe that everything great in life is worth fighting for.
“Ours was a path that was certainly non-linear. We waited patiently as we listened to the market and iterated our product many times, and ultimately were rewarded by the emergence of an entirely new multi-billion dollar category (content marketing) that we now lead. Built by a world-class engineering team, our technology allows us to surface the world’s best journalism to our customers where, when and how they want it.”
With the new investment, NewsCred plans on building out their products and their team, as well as to grow internationally, which will include adding foreign language content in their Publisher Network.
Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka.