Today we are speaking with Anshey Bhatia, Founder of the digital branding and marketing firm verbal+visual.
What does “Made in NY™” mean to you and your company?
For us, it means we are proud of our home and really value the talented individuals in this city. Our model is primarily a contractor model, so we are constantly searching for and finding incredibly talented specialists (designers, developers, photographers, copy writers, etc.) to work with us on creating incredible digital experiences, mainly for brands here in New York. In essence, we’ve set up an ecosystem here in NYC of job creation and excellent branding and marketing initiatives for companies headquartered here.
What can be done to maximize the “Made in NY™” campaign?
To maximize the Made in NY™ campaign, an outreach and PR effort needs to be made, as well as rewarding companies that are considered Made in NY™. For example, tax breaks or incentives such as office space offers, special deals, etc. will help promote Made in NY™. This requires more work from the people in charge of Made in NY™, but also significantly promotes the entrepreneurial ecosystem here as well.
What else can be done to promote early stage entrepreneurship in NYC?
Really, it’s all about incentives and meeting the right people. Places like General Assembly that are Made in NY™ sponsored would be ideal, along with office space, learning centers, and networking places all in one.
Where does your company fit in the ecosystem?
We have created our own NYC ecosystem in a way. We recruit talented, independent individuals from NYC, and work with companies we admire and are based here, in the city. It’s a really great ecosystem, in that we serve as a conduit for successful people and brands in NYC, the best city in the world.