Today, we speak with David Buivid, Managing Director at The Smack Pack, a division of MindSmack TV and a multimedia agency that creates interactive branding and marketing strategies.
What does “Made in NYTM” mean to you and your company?
“Made in NYTM” is a stamp of pride. Our team is proud to be producing top-quality content while building brands for clients and for ourselves. The old saying, “If you can make it here, you can make it anywhere,” seems doubly true in the city that never sleeps.
What can be done to maximize the “Made in NYTM” campaign?
This is a great start! Also, short, engaging video pieces that highlight people in this ecosystem would perfectly compliment the written word. If production expense is a mitigating factor, perhaps a photo documentary could be accomplished. We are such a visual society that is eager to learn if the subject matter is framed in an elegant way.
What else can be done to promote early stage entrepreneurship in NYC?
It’s hard to say from my standpoint as an independently funded business operator. Tax incentives are always nice though.
Where does your company fit in the ecosystem?
We provide brand/identity and interactive design services. In a sentence, our mission is to make you look good online and in the real world. We understand that the landscape for consumer-facing businesses and products has fundamentally shifted. We provide services that unite our clients’ images and messages across all media channels, with a focus on online/interactive. We also create our own products and services such as www.socialprompter.com, but keep the focus on bringing exposure to others who we believe can make a positive impact on our society. Individual. Local. National. International. It all starts with a solid brand and a strategy to bring the message to its intended audience.
Read what other thought leaders have to say about “Made in NY™.”