Today, we speak with Joe Doran, CEO and Co-Founder of Rallyverse, a social media marketing platform that enables brand marketers to share and publish relevant content on owned and paid media.
What does “Made in NYTM” mean to you and your company?
To us, “Made in NYTM” means not only being born and based in New York, but that the company also feels and acts like New York. A New York company is diverse, decisive, competitive and up-to-speed with everything that’s going on in the city and the world. If you asked us for one thing that defines New York, it’s that everybody is hustling, every day. And we embrace that energy and hustle – we see it in our company, in our clients and in our competitors, and we love it.
What can be done to maximize the “Made in NYTM” campaign?
We believe that the key is to get everyone excited to be involved. Expanding the promotion of “Made in NYTM” companies specifically to other businesses that are based in New York would go a long way. There are so many amazing New York companies out there and we feel like there are some great opportunities for us to work with each other to help grow and expand.
Taking this idea a step further, we like the idea of hosting a series of meetups that establish personal connections between “Made in NYTM” companies and potential customers/clients. A lot of companies, like Rallyverse, have limited time and resources, so participating in cool events that also provide extra help in attracting customers or great NYC-based talent would really accelerate the campaign.
What else can be done to promote early stage entrepreneurship in NYC?
Since people and space are a startup’s biggest costs, any incentives would be great for us to stay here and do more in New York, whether it’s tax breaks or subsidies on items like rent.
Further joining together the academic and business worlds would also be a huge help, especially if we could make it easier for graduate students with high-quality talents (particularly computer scientists) to participate in internships at startups like Rallyverse.
Where does your company fit in the ecosystem?
Just like how New York often sets the trends for the rest of the country and is something of a central idea hub, Rallyverse help Fortune 1000 companies scale social marketing through the discovery of great sharable content. We try to make life easier for social media managers who have to plan out dozens of posts a day across multiple social networks and multiple accounts. This is hard for the average person to accomplish, as there are millions of sources out there. At Rallyverse, we monitor trending conversations across various social networks so it’s easy to discover, curate and recommend the most relevant content for your brand – creating ready-to-publish tweets, posts and ads, in real time. We’re proud to be “Made in NYTM.” And just like the best startups that have come out of the Big Apple, we’re trying to make your life easier and your brand stronger.
Read what other thought leaders have to say about “Made in NY™.”