Today, we speak with Lauren Matison, Co-Founder and Editor of offMetro.com, an online travel guide for natives and tourists, which promotes a “greener” lifestyle by mapping out hot spots around the city and nearby getaways without the use of a car.
What does “Made in NYTM” mean to you and your company?
“Made in NYTM” speaks to the heart of our website, offMetro.com, which is all about making the best local and sustainable choices when traveling—be it an outer borough or another destination. We write about unique local experiences, from dining at a farm-to-table restaurant to staying at a family-owned B&B. We’re proud that offMetro.com is a NY-based company, and don’t think we could have started it, and kept it growing, in any other city in the world.
What can be done to maximize the “Made in NYTM” campaign?
Have offline “Made in NYTM” meetups every week to foster the growth of local startups and create an even more tightknit community of NYC-bred entrepreneurs.
What else can be done to promote early stage entrepreneurship in NYC?
Make it competitive. The campaign can host challenges for aspiring entrepreneurs every month. Winners would get seed money and the award for Best New “Made in NYTM” Business.
Where does your company fit in the ecosystem?
I’d like to think we help the local and state economy. We write about travel experiences in New York, and we pay a freelance staff of over 30 NY-based writers. This city has inspired offMetro to give back. For years, we’ve been contributing to the community through nonprofit events and partnerships with great NYC-based organizations like the Food Bank for NY, New York Historical Society, ioby.org, Discover Outdoors and Transportation Alternatives.
Read what other thought leaders have to say about “Made in NY™.”