Jason Goldberg admits to not having known much about business before diving headfirst into it, but after dedicating a number of years to the White House working on campaigns, he thought he’d give it a try. Goldberg always had an interest in tech and startups, and after attending Stanford Business School and working for AOL Time Warner and T-Mobile, he wanted to start his own company. He subsequently launched Jobster in 2003, a social networking site for job recruitment.
Goldberg recalls gleaning many valuable lessons from this venture, most notably the importance of working directly with the product itself, even at the CEO level. Goldberg continues to emphasize how crucial it is to stay on top of the “user experience,” and that this and the product itself are essentially all that matters. Goldberg also built SocialMedian, and in doing so, tried to push his developers to make mistakes, resulting surprisingly in the substantial growth and progress of the company. After selling SocialMedian to Xing, he co-founded Fabulis which quickly pivoted from a community and lifestyle social network for homosexual men to the now-popular retail site, Fab.com, dedicated to high design at discounted prices.
Watch to learn more about Goldberg’s path to becoming CEO of Fab.com, the strategies he implemented to get there and the lessons he learned along the way in this interview with Kevin Rose.