My website has traffic, but why isn’t anyone buying anything? Do you find yourself saying this to yourself over and over? I have learned that there are some common mistakes emerging designers make when building a website that may cause them to lose sales without even realizing it. That’s the last thing you want to happen with the holidays right around the corner!
Here are five important tips that you’ll want to implement on your e-commerce site just in time for the holidays!
1. Product Descriptions
Product descriptions on a website replace those of a sales associate in a department store or boutique. Did you know one of the main reasons visitors exit a fashion website is due to lack of sizing information? Make sure you list sizing, materials or fabrication, country of origin for starters. That way your customers won’t leave your site asking those questions. Remember you want to put their mind at ease so they don’t have to go to the store to try it on!
2. Offer free shipping to your customer.
If you afford to do so, here are some creative ways you can offer free shipping:
- Free shipping — to members only. If you have a membership based website or exclusive members this may work for you. Think Amazon Prime. You pay an annual fee to join the ‘club,’ and then your shipping is free.
- Free shipping with a minimum order size. This one has been making customers buy one more item than they really need but it works!
- Free site-to-store shipping. This offer one is gaining momentum especially with big chain retailers that have many locations. If you own a boutique this could be an important edge over your local competition!
- Free return shipping. Nearly everyone does this in apparel. Otherwise, there’s basically no other way to get you to buy the stuff via catalog or online.
- Flat-rate shipping. OK yes, it’s not completely free, but it sometimes represents a substantial discount over what consumers might have paid for shipping otherwise. So part of the shipping cost is free, and the cost is contained at one low rate can prevent unhappy customers that were shocked over their shipping charges.
3. Who doesn’t like a freebie?
Adding value to a purchase is a great way to have customers return back to your website and also tell others what gift they got for free– it will go a long way.
4. Stock Availability
It is important that the availability of an item be communicated to the customer early in the purchasing process. If the product is out of stock, let the customers know when it is going to be available. Maybe recommend some similar products that they would be interested in if they don’t want to wait.
5. Offer a Contest or Event
A website contest can be an incredible marketing success if you take the time to figure out your goals, develop an easy contest so that both parties benefit, control the cost of your prizes and promote the contest for maximum exposure.
Here’s to a successful holiday season! Happy Selling!
This article originally appeared on Open Source Fashion, an active community of helpful innovators working in fashion, retail, and technology. Join OS Fashion on Meetup to attend future discussion series events.
Image credit: CC by Joseba Zubialde