Optimizing social media strategies in business has been boiled down to a science, especially when it comes to Twitter. The following infographic by Fusework Studios outlines some illuminating statistics and tips on how to maximize your tweets in order to achieve the greatest impact. It turns out that your optimal Twitter outreach is based on not only what you tweet, but when you tweet. There is a 17% increase in Twitter engagement on the weekends, yet only 19% of companies actually take advantage of this. Time of day is also a factor, as is the length of your tweet (keep them under 100 characters), making use of hashtags and requesting retweets. Read on to see how else you can make the most of your tweets.