Armed with degrees in design and architecture from the Cranbrook Academy of Art and the University of Detroit Mercy, Tom Nicholson foresaw the need for digital design and consultancy services as early as the late 1980s. He launched Nicholson NY in New York City just in time to become the go-to-guy for the likes of IBM, HarperCollins and the Metropolitan Museum of Art.
The success of the firm led to its acquisition by Sweden’s IconMediaLab AB in 1999. The resultant IconNicholson became a multinational digital agency that coined the term “social retailing” and was ranked by Advertising Age as one of the top creative agencies in the world in 1999.
Nicholson continued with IconNicholson as CEO and president until 2009. He then relaunched Nicholson NY, which focuses on marketing solutions that engage users through digital and mobile technology.
He turned his focus to seed and early-stage investments in 2010 as a founding member of ARC Angel Fund. The fund makes investments between $50,000-$250,000 in companies in and around New York, the Northeast and Mid-Atlantic regions.
Founding Member at ARC Angel Fund (Founded in 2010)
Software, IT, Tech-Enabled Services, Business Services, Digital Media, Mobile, Healthcare.
Design, Architecture, Digital Media, Marketing Solutions, Startups.
Blogs, Twitter & Website:
On relaunching Nicholson NY: “We need a new kind of thinking about marketing and about how the agency model operates as the Internet moves into its next phase.”
On designing the Metropolitan Museum of Art’s website: “The Met is a business that exemplifies what true e-business relationships are all about for people. It’s not just about selling widgets. It’s about establishing overall relationships with your audience.”
Discussing the architect and designer Charles Eames: “He was a role model to me from whom I learned about exhibition design, where you are communicating a topic using physical artifacts, space and environments.”